Logo Concepts and Variations by NEXT BASKET

Think of your primary logo as the face of your business. It achieves several critical things:

• Showing what your online store stands for
• Sending a clear message to your customers
• Making sure people remember and recognize your brand
• Setting you apart from competitors

Remember, your logo can even be used as a trademark for your business. That’s why creating logo concepts requires careful thought.

If you’re in search of professional logo design, consider the web and graphic design services offered by the NEXT BASKET team.We’re ecommerce experts, and we’re ready to deliver stunning logo variations and illustrations that capture your brand identity in the digital landscape.

Transforming your vision into eye-catching logo designs

Crafting a company logo involves thoughtful consideration of various factors:

• Understanding the distinct characteristics of your business
• Identifying key ideas and qualities that set you apart
• Establishing a unique and recognizable brand identity

The journey from having an idea for your company logo to seeing it as a finished product is vital to your growth as an online seller.

This process goes beyond just creating one main logo. It includes making different versions of your logo, and you might even consider having secondary logos.

All this comes together to build a strong, versatile, and recognizable branding package.

Designing logo variations step-by-step

Creating a logo that truly represents your brand involves a clear process, whether you’re doing it yourself, teaming up with an advertising agency, or opting for NEXT BASKET’s expertise.

Our branding package includes branded icons, flexible versions like stacked logos, favicons, and a range of designs suitable for various platforms.

Your logo becomes a symbol of brand recognition, even simpler one-color logos.

Here’s what you need to know:

Step 1: Forming the logo idea

Start by digging into your brand’s core.

Identify the keywords that define your business and think about how your brand name connects.

This step often benefits from using mind maps, helping to organize thoughts into a concrete concept.

Step 2: Finding inspiration

Collecting information is crucial to the logo design journey.

This stage is like gathering puzzle pieces to create the big picture of your brand’s visual representation.

Research shapes, images, and patterns that appeal to you and suit your business.

Tools — both digital and offline — help organize your insights.

Once you’ve got the creative sparks flying, translate them into rough sketches.

Step 3: Developing logo designs

Now it’s time to explore different logo variations.

Graphic designers bring these concepts to life, offering a range of design choices that follow the first version of your primary logo.

Think of it like having a menu of logo options to choose from. Clients then pick the one that resonates most.

Step 4: Bringing the chosen logo to life with vectorization

Once you’ve picked a logo, the final touches happen.

The selected design goes through a process called vectorization. This turns the image into a scalable graphic, ensuring it looks good no matter where you use it.

It’s about making sure the logo is high-quality, consistent, and works well with different design tools.

Logo design options and the selection process

When choosing your logo, consider its suitability as a favicon, its adaptability for small print pieces, whether it accommodates a tagline, and the potential need for a horizontal version.

The goal is to create a logo that effectively captures your brand’s essence, is memorable, and is versatile.

When choosing primary logos for your brand, it’s important to consider the several main types that are commonly used in the design process:

• Abbreviations and monograms: These are shortened versions of your company name, typically using the main letters. This approach is handy for businesses with lengthy or complex names that might be difficult to remember, like HP, HBO, and H&M.
  
• Distinct font brand names: Brands or company names are written in specific fonts. Think of well-known examples such as Coca-Cola and Google.
  
• Pictorial logos and symbols: These logos incorporate icons, symbols, or images that convey your company’s activities or core identity.
  
• Abstract logos: These logos use geometric shapes to create a distinctive visual. Brands like Pepsi and Adidas showcase this style.
  
• Mascot logos: Mascot logos feature characters, cartoons, or images that become the face of your business.
  
• Combined logos: These logos combine text, graphics, mascots, and more to offer a comprehensive representation.
  

Logo emblems: These logos use specific fonts, symbols, or icons to represent the brand uniquely. Starbucks is a notable example.

Different forms of your logo design for different purposes

Your logo acts as a unique representation of your brand, e-shop, or website.

It takes center stage in various advertising channels, ranging from print campaigns to video ads and even branded clothing.

In these instances, tweaking your logo might be necessary. This can involve resizing, converting it into different file formats, or making other adjustments.

To ensure versatility, consider incorporating one-color variations, sizing options that work across contexts, and patterns that maintain consistency.

This approach guarantees that whether it’s featured in a promotional video or stitched onto clothing, your logo retains its impact and remains easily recognizable.

Logo input file formats

Logo file formats determine how your logo is saved and read by various software.

When it comes to the vector version of your logo, here are the most common formats:

• .AI: This format is exclusive to Adobe Illustrator software. It’s not meant for web use but offers the advantage of making future edits and adaptations to your logo.
  
• .EPS: Ideal for printing, this format ensures your logo retains its quality at any size. It’s perfect for materials like t-shirts, flyers, brochures, and other objects.
  
• .PDF: This high-resolution format can be viewed without graphics software and maintains the quality of your logo.

For bitmap logos, you have these options:

• .PSD: Intended for Adobe Photoshop, this format is handy for future adjustments. Just like the .AI format, it’s valuable for use in different applications.
  
• .JPEG: Commonly used for online images and logos, JPEG can lose quality if stretched too much. It’s also web-friendly since it can be compressed.
  
• .PNG: This format is excellent for websites, including ecommerce sites. PNG logos can be saved with a transparent background and maintain quality without compression.

Web and graphic design services from NEXT BASKET

Get your company logo designed quickly and to your liking with the web and graphic design services offered by NEXT BASKET.

Our skilled designers work efficiently to meet your needs during both the primary logo design process and the secondary logo repurposing tasks.

We’re not just limited to logos — we can also tailor the fonts and colors of your online store to showcase your brand’s identity.

Get in touch today to get started.