As of today, businesses play an increasingly crucial role in societal processes, including the demonstration and cultivation of responsibility, and if a company’s influence is as substantial as its intellectual, human, and financial resources, then the formula is simple: businesses invest their money where they recognize their values.

In contemporary corporate management, the path of responsibility is clearly outlined in the company’s environmental, social, and governance (ESG) policies, referring to ecological, social, and corporate responsibility management.

In simpler terms, this is the model through which NEXT BASKET creates added value not only for the business environment but also for the entire surrounding ecosystem: the environment, society, stakeholders, customers, employees, and owners.

This added value is not just a business strategy or an investment in a positive public image. It is something much more – a reflection of our deep belief that we have the resources to be the change our environment needs.

Here’s how we apply this theory in practice.

Policies for environmental sustainability

The NEXT BASKET team is deeply committed to our issue of environmental sustainability, not only as a philosophy but as a daily effort to reduce the carbon footprint. We partner with leading consultants in the field of ecology who help us build a sustainable process throughout the entire chain. This includes reducing energy consumption, investing in renewable sources, and controlling policies for the recyclability and recycling of all waste generated in different parts of the company.

Beyond our own structures, NEXT BASKET supports various initiatives in the field of ecology, including scientific research and cases that require specific action in the short term.

Socially responsible policies

First and foremost, NEXT BASKET’s policies are based on a positive, supportive, and loyal attitude toward the individual. This can be seen in our models of interaction and cooperation with employees, suppliers, customers, partners, subcontractors, and related micro-communities.

The conditions at every workplace in NEXT BASKET are in line with the high value we place on the health, safety, dignity, and personal development of the individual – as part of the group and as an independent entity.

In a broader context, our social responsibility policies include expert support, regular financial sponsorships, and charitable budgets for socially significant causes, which are selected monthly with the participation of all our employees.

Policies for corporate responsibility management

As our business grows, so does our responsibility – primarily toward the internal hygiene of communication, decision-making, and responsibility distribution. Therefore, we invest time, professionalism, and innovation to maintain our internal structures as ones that we and our employees can be proud of.

We aim not only to maintain a favorable living environment within the company but also to have a sustainable business model based on transparency and security. Our specific priorities include fair remuneration, expertise enhancement, excellent working conditions, and complete resistance to discriminatory, lobbying, or corrupt practices.

Our high criteria for corporate governance are based on a realistic risk assessment, strict internal control, and transparency in communication between all parts of the company.

We apply the theory in practice

NEXT BASKET’s ESG policies are not aspirational or deferred to an indefinite future. They are our way of operating here and now while remaining adaptable to the needs of our team, the state of our society, and the challenges to our climate.

The process starts from the first to the fifth day of each month with the initial selection of eco or social initiatives. Ideally, these initiatives aim to provide resources for idea development, case resolution, or assistance to people in disadvantaged situations.

From the sixth to the twentieth day of each month, all NEXT BASKET employees vote for the most meaningful cause according to their understanding and priorities. Once the votes are counted and the decision is made, our funds go where our values are – a little further from ourselves and a little deeper than the financial assets of a single company.

We do this because we believe that we can go further when we walk together!