Are you thinking about designing a new logo for your company? If you are, it helps to be on top of all the hot logo trends businesses are using this year. This will give you some inspiration so you can create something bang on trend but also unique and exciting.

The NEXT BASKET team offers logo development services to help you stand out from your competitors. Together, we can create visuals that set your business apart from the rest. Reach out to get started or read on to learn more about the latest trends.

Current Logo Design Trends

Over the past few years, we’ve noticed some big things happening in the world of logos and branding. This is a rapidly changing space in which contemporary style and marketing best practices combine to help businesses make a real statement.

Of course, your logo will be a personal thing, representing the style and identity of your brand. Despite this, it’s still important to stay on top of the latest trends in this field, learning all about what today’s customers engage with. So, let’s take a look at the new logo design trends to watch out for this year.


It’s easy to overthink your logo, adding many different elements that you think represent your business. However, try to avoid this temptation. Over the past year, many brands have taken the simplified approach. Keeping it simple and striking can leave a profound impression on your audience.

It is easier for people to recognize and remember simpler logos, helping you to promote your business and build long-term relationships. Simplistic style also presents your business in a positive light, demonstrating your commitment to neat, tidy, well-organized professionalism.

Geometric Shapes

A geometric shape is a two-dimensional image with closed sides – think, triangles, circles, squares, or more complex shapes like trapezoids and dodecahedrons. You may have noticed these shapes in some of your favorite modern design logos.

Consider incorporating geometric shapes as a border or a backdrop – the closed line of the shape creates a solid boundary within which to build your logo

Alternatively, you might decide to build geometric shapes into your text, replacing the dot of an i or j with a circle, for example. The more basic nature of a geometric shape makes it perfect for exploring the simplification logo design trend we’ve discussed above.

Hand-drawn or Handwritten Logos

In this increasingly digital world, AI-based images are causing quite a storm, generating intrigue and controversy in almost equal measure. However, many consumers still want to see a bit of authenticity and humanity from the businesses they interact with, and a hand-drawn or handwritten logo can be perfect for this.

Using digital drawing tablets, you can create sleek script fonts that your customers will engage with. You may also want to use freeform drawing on elements of your logo to foster a deeper connection with your audience and successfully communicate your brand message

Many business types – interior design firms or vintage clothing outlets, for example – will find that this is a very rewarding approach. However, it might not be quite suitable for tech firms or web developers, so remember to consider the nature of your market when you choose a logo.

Monoline Designs

Monoline design is a way to keep things simple and straightforward while still achieving eye-catching and visually striking results

The technique involves using a single line weight across the whole design – essentially, all of the lines you use to create the logo are the same thickness, color, and depth. There is no variation in line texture across the entire design piece.

You can use this to create a simple logo or build more complex and sophisticated patterns without changing the line thickness. Experiment with different monoline drawings, adding or removing elements of complexity until you settle on one that best represents your brand.


Minimalism is similar to simplification, but there are a few key differences. The main difference is that simplification is a more general process of creating a basic design, while minimalism involves selecting and accentuating the most important elements of the design.

Consider what best represents your brand’s visual identity – an image you want people to associate with your company. 

With a minimalist logo design, this identity takes center stage, with little or nothing else around it to distract the customer. A minimalist approach can be highly effective for companies that want to distill their ethos and approach into a single, memorable image.

Negative Space

Negative space is a long-standing art and design concept, but it is becoming a hot new logo design trend this year. 

Basically, negative space, or white space, refers to all the areas of the design you’re not using. So, if your logo consists of an image that takes up the bottom right quarter of the design, the other three quarters are your negative space.

Smart use of negative space is an important part of the simplified and minimalist design processes. The technique produces a crisp, clear visual with a fresh appearance whose main goal is to create contrast

This draws the audience’s eye directly to the most important parts of the logo, removing all other elements that might distract or overwhelm. Depending on the industry your business operates in and your business identity, this can be a valuable technique.


One of the trends we’ve picked up on this past year is a move away from block colors in favor of more dynamic transitions in various color palettes

Perhaps the most striking of these transitions – and the one most commonly seen in the hot logos of 2023 – is the color gradient. This creates an effect similar to pencil shading, in which a deep, dark color gradually transitions into a lighter color as the eye moves across the surface.

Using this technique, logo designers can bring life and movement into designs that might otherwise be a little plain, creating layered letter logos or designs with areas of textured color

Gradient coloring manages to be subtle while still offering visual interest to your target audience and can help differentiate your brand from your competitors.

Flat Design

Flat design is an interesting option that accentuates a two-dimensional effect within your logo. 

Artists and graphic design professionals often try to make their work stand out in three dimensions, adding perspective to create a three-dimensional effect. Flat design avoids this altogether – the logo is created with a head-on point of view, so it looks flat and flush against the surface.

You can still add shading and different textures to give the image a bit of life. However, the idea of flat design is to avoid angles of perspective, crafting a sharp and simplistic image that can leave a lasting impression on your audience. 

As the gradient technique we mentioned above tends to give the impression of perspective, you might be better off using subtle block colors if you adopt the flat design approach.

Responsive Logos

A responsive logo is not so much a design technique as it is more of a method of achieving consistency for everyone who interacts with your brand. 

In today’s digital world, your logo will be seen in different contexts, from laptop screens to smartphone interfaces, as well as on more traditional signage and fliers. That logo must be consistent across all these differing user experiences, helping you promote a strong, unified brand image to your audience.

When your customer opens your page on their computer, your responsive logo will display as normal. If they switch to a mobile or tablet device, the responsive logo will adapt to the new screen and will appear exactly how you want it to. This is a great way to present a professional image to your audience.

Vintage or Retro Design

This run-down of the top logo design trends for this year is not supposed to be a checklist – instead, it’s supposed to provide you with some inspiration as you develop this cornerstone of your brand identity

One logo trend may contradict one another, so it’s up to you to choose which one best fits your industry and the specifics of your organization. 

Vintage logos and retro designs are good examples of this – while they go against the simplified and minimal principles we’ve already discussed, they can be a great fit for businesses that want to exude a timeless or retro quality.

Crests, classic serif fonts, and aged-looking or sepia tones can provide a strong vintage look for your business’ logo. Explore some of the popular brand logos of yesteryear and gain more insight into how you can make this work for your own company.

Abstract Shapes and Patterns

You don’t necessarily have to feel bound by geometric shapes or more straightforward patterning. Often, a more abstract approach can make your logo stand out from the rest – and we’re seeing lots of businesses take this more individualized route in 2023.

An abstract design may use concentric or overlapping shapes or irregular fluid forms that refuse to be classified. You can still adopt a minimal approach to make the core messaging stand out, but the abstract approach gives you a bit more design freedom. Just remember to make sure your logo reflects your brand identity and values.

Bold Typography

What happens when you’re reading a sentence and suddenly there’s a WORD that’s capitalized and set in bold type? Your eyes are automatically drawn to this word. While there are many different ways to use bold typography in your logo design, all are aimed at grabbing the attention.

Less is more when it comes to the bold approach of typographic logos or wordmark logos. If EVERY WORD IN A LONG PARAGRAPH OF TEXT IS BOLD, your message might get lost in the noise. 

But, if you’ve got just your company name and a short, sharp slogan in there, the bold typeface can really stand out. You can also bold lowercase letters if this fits your brand identity. This ensures your logo gets noticed and can help with brand recognition.

Cut-out Shapes

Cut-out shapes can help you achieve more depth and texture within your design. Rather than building design elements on top of one another, a cut-out process takes the opposite approach – key design components are cut into other parts of the logo, creating a visually intriguing effect for your audience.

By defining your boundaries and adding shading, you can ensure that these cut-out shapes are just as eye-catching and exciting to your audience as more traditional designs.

Duotone and Multicolor Designs

If you want to create something a little different from the popular but simple black-and-white logos, a duotone design is highly effective in reinforcing the colors and textures that make up your brand identity. 

You probably have a color palette that is associated with your business – and which is woven into your web design, your promotional literature, and all other client-facing areas of your organization. Choosing the two main colors from this palette and working them into your logo creates a strong focal point for your brand.

You may have more than two colors that you want to use during your logo development process. This is fine – you can create a multicolor design with three or more different shades and textures, incorporating bold or neon colors if you want to make a statement. 

Just remember not to overdo it. Unless a busy and chaotic mix of colors is part of your brand’s unique personal style, limiting your color palette to three or four different hues is probably best.

3D and Dynamic Logos

Once upon a time, your logo would have appeared on your storefront, in your physical advertising, and nowhere else. Nowadays, though, it will appear all over the internet as your audience interacts with your business across a range of digital devices

With a 3D or dynamic logo, you can take full advantage of the capabilities of these devices.

A 3D logo will be rendered in three dimensions, giving your audience a striking and professional-looking image to engage with. 

A dynamic design, on the other hand, may be used in animated logos, or it may change shape and size when your audience interacts with it. It can even be used for glitch logos, which appear to break apart, or ‘glitch’ when the user encounters them. 

Remember to make sure the logo remains recognizable and retains your core brand identity in its design – then use 3D or dynamic design capabilities to bring the logo to life.

Incorporating Brand Values and Messaging into Logo Design

Creating a logo is about more than producing a nice-looking image. Logo designers are using these trends to craft designs that represent the identity and ethos of the brand, and this must always remain at the heart of the design process.

So how is this done? How do you make sure your logo design features your key brand values and messaging? Let’s take a look.

Consider Your Brand Story

What kind of brand story are you trying to tell? How would you describe your brand identity? Answering these questions will give you an idea of what you are trying to convey as you design your logo.

Distill the Core Elements of Your Brand Value and Identity

Your logo needs to be super concise and immediately impactful. You haven’t got much space to play with here, so you must pinpoint your key elements. Decide on what is most important about your brand identity and try to work this into your design.

Think About Associations and Visual Psychology

Consider the psychology of your chosen colors – fiery reds and oranges convey urgency and vibrancy, while neutral blues, greens, and browns inspire calmer, more natural feelings. 

The same can also apply to shapes and patterns – strong lines and hard angles might give the impression of security and professionalism. In contrast, softer, free-form shapes offer a friendlier, more approachable effect.

Test Different Options

You might need to gain an outside perspective as you design your logo. Complete a few potential designs, and then run these past your colleagues and partners. You might even want to reach out to your customers to determine which option they are most engaged with.

Navigating Logo Design for Different Industries or Niches

We’ve already touched on this above, but your visuals must represent your industry and brand. A vintage logo might not be the best fit for a future-focused SaaS provider. Similarly, a crisp, minimal design might not get the message across if you provide barber services or sell vintage fashions.

Think about the core aspects of the industry you operate in.

If you work in security or data protection, your logo will need to double down on the reliability and robust nature of your solutions. If you’re in the healthcare field, you need a reassuring, calming logo that is also professional. If you are in the childcare field, you might need something more fun and frivolous

Take a look at some of your competitors to learn more about the prevailing trends in your industry, and then try to create something that incorporates these logo trends while still setting you apart.

Frequently Asked Questions

What are the biggest logo trends in 2023?

Minimalist logos, color gradients, and lots of white space – these are some of the top logo trends for this year. Responsive and dynamic digital logos are also big.

Should I use a simple black-and-white logo design?

Black and white simplified logos can work well, but you need to consider your brand identity, messaging, and the industry you operate in.

What is negative space in logo design?

Negative space, or white space, is the blank area of your logo. Leave these spaces free, creating a contrast that draws attention to your key messaging.