If you want to level up your SEO game in the Philippines, you must do something your competitors have never done before. That’s how you stand out.

But before you can do that, you must understand how your competitors attract their audiences.

In this article, we will discuss how to find competitors’ traffic sources. Conducting competitor analysis will help create a better marketing strategy to boost your website’s traffic.

Learning your competitor’s secrets for successful traffic sources!

Traffic sources

8 Best Ways to Find Competitor’s Traffic Sources

Competitor analysis is when you examine your rivals to understand their strengths, weaknesses, and strategies. This is especially crucial for businesses in the Philippines, where the e-commerce market is rapidly expanding and expected to reach $24 billion in sales by 2025.

Search engine optimization (SEO) is one of the best ways to capture e-commerce customers. 

Filipinos are highly active online and there’s a substantial audience for e-commerce businesses through SEO.

In this area, Google dominates search engine usage, with a 94.40% market share in the country.  Knowing how to find competitors’ traffic sources can help your business capture some of this national traffic. Here are the 8 best methods for doing that.

Website analytics tools

Using Website Analytics Tools to Analyze Competitors’ Traffic

Web analytics tools help you understand the volume and behavior of visitors on competitors’ websites.

These tools show which parts of a website attract the most visitors and how they interact with the content. Some of the best traffic checker tools are Google Analytics, Semrush’s Traffic Analytics, SimilarWeb, and Ahrefs.

Tips for effective use include focusing on metrics like page views, bounce rates, and session duration. This data identifies where and how your competitors get their audience, which you can then use to inform your own strategy.

Using website analytics is convenient, and they feature powerful tools that can provide in-depth analytics. However, they also tend to be expensive; you’ll often have to pay for a subscription.

Leveraging Competitor Research Tools for Traffic Analysis

Competitor research tools are designed to provide insights into competitors’ traffic levels and sources. But how do they differ from website analytics?

Where website analytics focus on metrics surrounding how users access websites, competitor research tools often focus on audience profile and behavior metrics. This includes features like traffic estimation, audience demographics, and engagement metrics.

Some examples of these tools include SparkToro and Brand24. To implement these tools effectively, regularly monitor competitor activities and compare their traffic over time.

This approach reveals product trends and shifts in the market, which helps you spot opportunities for differentiation and better understand the market landscape. These opportunities enhance your competitive edge.

Examining Referral Traffic: Identifying Websites and Sources

Referral traffic analysis involves identifying which websites are directing traffic to competitors’ sites, which reveals where competitors are forming partnerships or finding link-building opportunities.

Use tools like SimilarWeb, SEMrush, Ahrefs, or Alexa to gather data about your competitors’ traffic sources. These provide a breakdown of referral traffic, showing which sites are directing traffic to your competitors.

Then, you’ll need to look at the specific sources of referral traffic. Are they coming from blogs, forums, news sites, or affiliate marketing programs? This will help you understand where they are investing their efforts.

A good practice is to analyze the quality and relevance of these referral sources. Not all referral sources are created equal. Look out for well-regarded niche or industry-specific platforms. High-quality sources generally indicate effective partnership strategies.

Knowing where competitors get their referral traffic can lead businesses to valuable potential partners or content placement ideas.

Analyzing Organic Search Traffic: SEO Insights and Keywords

This strategy focuses on understanding which keywords drive visitors to competitors’ websites through organic search results. Tools like keyword planners and SEO platforms identify which organic keywords are most effective, what keywords your competitors are targeting, and related keywords that you can exploit.

Check out tools like Buzzsumo, SimilarWeb, and Feedly. Implementing this involves tracking keyword performance and aligning content strategies to target high-performing keywords. But how can you use these insights?

By looking at the organic keyword rankings, you gain insights into which SEO keywords make your competitor’s content visible to search engines. You can then use this for your digital marketing strategies and increase organic traffic.

Overall, analyzing organic search traffic enhances content relevance and visibility, which you can use for better search engine rankings and increased web traffic.

Understanding Paid Traffic Sources: PPC and Display Advertising

Paid traffic sources (paid ads), such as pay-per-click (PPC) Google ads and display advertising, are critical for driving targeted traffic. Analyzing competitors’ paid advertising strategies reveals which keywords or demographics they target most aggressively – which you can then exploit.

For this, analyze your competitor’s paid ad placement and the types of creatives they use.

Here are some tips:

  • Look for seasonal trends: Pay attention to how your competitors’ advertising changes with seasons, holidays, or industry events. This might reveal strategic shifts in their marketing approach and give you a traffic trend to exploit.
  • Assess the creativity and quality of ads: Analyze the creativity, quality, and appeal of the ads. Understanding what makes their search ads effective can inspire improvements in your campaigns.
  • Identify gaps and opportunities: Look for areas where competitor websites are not focusing their efforts. These could be potential opportunities for you to explore.
  • Use tools to determine top-paid keywords: Free and paid SEO tools will give you a list of all the keywords your PPC competitors are likely targeting, along with valuable numbers like search volume for competitors’ sites.

Understanding paid traffic sources can help optimize advertising budgets and improve ROI by adopting strategies that have proven successful for others in the industry.

Social media traffic

Social Media Traffic Analysis: Identifying Social Platforms and Strategies

Social media traffic analysis helps businesses discover which platforms competitors use effectively and which types of content generate the most engagement. It involves monitoring competitors’ social media analytics, including frequency of posts, content type, and user interaction.

Here are brief tips for this analysis:

  • Identify their social platforms: Determine which social media platforms competitors are active on. This will help you understand where to focus your efforts.
  • Analyze social media strategies. Look at competitors’ content type, posting frequency, and engagement rates. This will reveal which strategies are successful in engaging the audience.
  • Monitor engagement and response rates. Track how competitors interact with their audience and how quickly they respond to inquiries. This indicates customer service effectiveness and engagement level.
  • Benchmark performance. Compare your social media performance to your competitors to identify areas for improvement.

This analysis provides insights into successful practices and trends within the industry.

Understanding what works for competitors allows you to adapt and refine your social media strategies to better capture and engage its target market, ultimately driving more traffic and sales.

Monitoring Email Marketing and Direct Traffic Sources

This strategy reveals how your competitors engage with their audience through direct channels, such as email. It includes examining the frequency of emails, the content sent, and how these efforts drive traffic directly to their websites without middle-man sources.

One best practice is to subscribe to competitors’ newsletters. This will help you assess their content and promotional strategies.

Also, analytics tools and email marketing services should be used to track the origin of traffic and observe how different types of emails (like promotions versus newsletters) affect audience engagement and traffic.

This method provides insights into successful direct communication strategies to enhance customer loyalty and increase sales. You’ll learn which messages resonate best with audiences and encourage repeat visits to their site, a key component in building a sustainable online business.

Cross-Referencing Data: Identifying Overlapping Traffic Sources

Cross-referencing data means comparing information from different sources to see where they overlap. To identify overlapping traffic sources, you would look at where your and your competitors’ website visitors come from.

Start by using analytics tools to track your own traffic sources, such as social media, email, or direct links. Then, use the competitive analysis tools and strategies discussed above to see similar data for your competitors.

Best practices include regularly reviewing traffic data, noting shared sources, and analyzing what this overlap might mean for your market position. Also, pay attention to any changes in these sources over time to spot trends.

Identifying these overlaps helps you understand where your competitors might be outperforming you or where you have a competitive edge. This insight is invaluable for refining your marketing strategies, focusing more on successful channels, or discovering untapped opportunities.

This effectively increases your visibility and potentially drives more sales by aligning your efforts with the most effective traffic sources identified through this analysis.

Man working on a laptop

Final Thoughts

The search engine marketing space in the Philippines might seem very crowded and competitive. But with the right insights and plenty of creativity, you can craft a strategy that makes you stand out from everyone else in your industry.

Through the strategies discussed in this article, you can now conduct a killer competitor website traffic analysis that leads to a one-of-a-kind strategy.

Frequently Asked Questions

Why should you analyze how much traffic your competitors have?

Conducting traffic analysis on competitors’ websites gives you valuable insights to improve your website’s traffic. When you compare traffic sources and strategies, you identify what works and doesn’t and how to leverage that information. This sets you up for success and ultimately lets you exceed your competitors’ website traffic.

Do you have to pay to conduct competitor research?

Some tools and platforms let you pay for competitor traffic data and statistics. However, there are also free tools, although they won’t be as in-depth as the paid ones. Nevertheless, how you use the information to improve your ranking on the search engine results page matters.

How often should you analyze competitor traffic sources?

Typically, website performance analysis for competitors and other websites is done monthly, quarterly, semi-annually, or annually. How frequently you analyze your competitor’s site depends on factors like industry volatility, business goals, and resource availability. Whatever the frequency, remember to gather all the data from your competitor’s SEO pages and web performance.