Creating customer groups on the NEXT BASKET platform is easy and convenient.

Customers can be grouped based on various criteria using their profile information.

Establishing customer groups can help companies personalize their marketing campaigns and manage sales.

Creating customer groups is one of the essential functionalities of e-commerce, allowing you to manage and optimize sales in your online store.

How to Create Customer Groups in NEXT BASKET

Creating customer groups can be done in two ways: automatically and manually.

Automatic Customer Segmentation

Automatic customer group segmentation is a process where the system automatically analyzes customer data and then groups them based on specific criteria.

This can be based on information from the customer’s profile, such as:

  • Previous orders made
  • Interests
  • Website behavior, etc.

This way, groups with different shopping histories and behaviors can be created, achieving better product and service personalization.

Manual Customer Segmentation

Manual customer segmentation involves manually defining the criteria for grouping customers.

This can be done based on some or all of the following criteria:

  • Age
  • Gender
  • Location
  • Interests
  • Shopping preferences, etc.

Once the criteria are defined, a group with different shopping rights and opportunities can be created.

Opportunities and Benefits Of Customer Groups In E-commerce

Both manual and automatic customer segmentation are used to manage the customer base and achieve better results in e-commerce.

The ability to manually create customer groups, as well as move from one group to another, allows you to personalize your products and services according to customer preferences.

Two examples of how you can use grouping are:

  • Create a new group of customers who will receive a special offer for a new product or service.
  • Move certain customers from one group to another to limit their access to specific products or services.

As a result, you achieve better planning, better control, better results, and more loyal customers – all with just a few clicks and without the need for specialized technical knowledge.

If you have questions on this topic or want to know more about the different NEXT BASKET subscription plans and the free services included in them, contact us now.