SEO optimization of the online store for search engines

Single prices for SEO* of the online store

* Search engine optimization

Services Price SELFyou manage your online store yourselves

Keyword research for SEO purposes

Researching user searches on Google related to the products or services offered by the relevant business. It is performed separately for all countries and languages in which SEO optimization is planned. Price includes research of up to 200 words for one market.
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$ 600/country

Formation of a semantic core

The process of collecting and grouping of all the keywords (up to 200 words for one market) that users use to search for the products and/or services offered by the business. This includes various metrics for each keyword, such as monthly search volume, competition research, seasonality, and other factors important to SEO.
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$600

Keyword clustering and semantic kernels Keyword clustering and semantic kernels(a new approach in SEO where the messages on the site are divided into different types (clusters) according to the customers' search in Google)

The process of semantically grouping and planning relationships between different groups of products/services offered by a business in one market. It helps in creating the right architecture of an online store and its respective categories, subcategories and filters, as well as in optimizing the website for SEO.
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From $600

Devising a content marketing strategy (CMS) Developing a content marketing strategy (CMS) for SEO purposes(for a 6-month period)

Determines what will be the policy in the field of SEO optimization in a certain market for the next 6 months in terms of blog article topics, external media, site content, product description and other indicators related to the content marketing strategy of your online store.
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from $1,000

Professional evaluation and recommendations Professional evaluation and recommendations for improving existing content

A one-time assessment of the site's existing content (for example, when migrating to NEXT BASKET) in order to adapt it to the current content strategy. It helps to avoid technical and semantic errors, e.g. ""cannibalization"" of keywords, low quality content and others that can be an obstacle to a good search ranking of the site. (The price is formed depending on the volume of the content.)
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From $500

Site localization for different countries and markets

Placing the correct technical tags for sites with multiple language versions and submitting the necessary information to search engines so that each language version is displayed to the correct audience according to its location.
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$120/hour

Sitemap Settings

Configuring the sitemap (sitemap.xml) in accordance with good practices and business priorities in order to correctly index the site/online store pages when crawled by search engine bots.
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$420

Image optimization

Change sizes, formats, alternative tags and other technical parameters of the images available on your site/e-store in accordance with good practices and search engine requirements.
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$160/hour

Add structured data to the site

Identifying and integrating the right kind of structured data needed to categorize individual site pages and display rich search results on Google and other major search engines.
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$160 /hour

Local SEO optimization for physical locations

Creating and managing a Google Business Profile for businesses with one or more physical locations to drive more on-site visits, including as part of an omnichannel strategy.
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$720

Link building for media content Link building from media; creating an editorial calendar and publishing articles in external media

Media calendar: Planning and writing a maximum of 6 articles with a length of up to 3000 characters each, which meet the requirements of the content strategy of the online store, and publishing in external media in order to build a network of links (link building). (The price does not include the amounts paid to the media for publishing the articles.)
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$120 /hour

Link building for site content Link building from sites; publishing articles on foreign sites and blogs

The service includes creating articles for publication on other sites, on partner blogs, etc. for the purpose of better SEO optimization (off page). Option to use a monthly subscription for one country. (The price does not include the amounts paid to the blogger for writing the articles.)
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$120 /hour

Creating content for the site

Drafting texts for categories, sub-categories, product and brand pages according to the clustering and the created overall content strategy (CMS) for SEO purposes.
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$ 500 /page

Creation of 500 word blog posts on the site Creating and publishing articles in the blog of the website For the English languageOver 500 words + images

Entering a blog calendar: writing articles that meet the requirements of the online store's content strategy (CMS) and publishing on the site's blog. Blog articles are intended to give added value to the user on the one hand, and to improve the ranking of the site/e-shop for keywords in search engines on the other.
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$80

Creatin of 800 word blog posts on the site Creation and publication of articles on the blog of the site For Bulgarian language Over 800 words + images

Entering a blog calendar: writing articles that meet the requirements of the online store's content strategy (CMS) and publishing on the site's blog. Blog articles are intended to give added value to the user on the one hand, and to improve the ranking of the site/e-shop for keywords in search engines on the other.
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$125

Creatin of 1200 word blog posts on the site Creation and publication of articles on the blog of the siteFor Bulgarian languageOver 1 200 words + images

Entering a blog calendar: writing articles that meet the requirements of the online store's content strategy (CMS) and publishing on the site's blog. Blog articles are intended to give added value to the user on the one hand, and to improve the ranking of the site/e-shop for keywords in search engines on the other.
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$180

Creating internal links on the site

Harmonious distribution of internal links (links) with appropriate text in order to give greater weight to the main business pages through meaningful references within the semantic map of the site/e-shop.
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$160 /hour

Translation into a foreign language and publication of an article Foreign language translation and blog article publishing(no artificial intelligence is used)

Translation of already written articles into Bulgarian and their publication on the relevant foreign language sites maintained by the seller.
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Plus 50% for each foreign language

A short SEO audit of an online store

Preparation of a quick SEO audit of the e-store (3 categories and subcategories and 20 products). This includes all types of pages to determine whether and to what extent your site/e-store meets current SEO requirements.
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Free

Bug fixes in the platform itself Correcting errors from the platform itself, such as 404, 403, 5xx and others, coming from internal software that scans the site (crawler)

Correcting errors with code 404 (missing page) and implementing redirection with code 301 to a relevant one in order to ensure continuous availability of the site and access to its content.
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$160 /hour

Speed related bug fixes Correcting errors related to speed due to the action of an internal software that scans the site (crawler), or a Google update. Google gives preference to sites that load quickly and offer a valuable user experience.

Correcting speed related errors due to the action of internal software that scans the site (crawler) or a Google update. Google favors sites that load quickly and offer a valuable user experience.
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$160 /hour

Metadata related bug fixes Correction of errors related to metadata (hidden information) and rewriting of content on the site caused by internal software that scans the site (crawler)

Automatic rewriting of store metadata with formulas that match the SEO strategy personally prepared for your site and/or online store.
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$160 /hour

Rich Snippets related bug fixes Correction of errors related to enriched results (so-called Rich Snippets), or showing more information when searching on Google

Correction of errors related to existing Rich Snippets and creating new ones that meet the needs of the store.
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$160 /hour

Bug fixes due to "broken" links Correction of errors of "broken" internal links coming from internal software that scans the site (crawler)

Correcting the source that links to a page with a response code other than 200 – i.e. one that identifies an error and inability to access its content.
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$160 /hour

Duplicate content fixing Correction of duplicate content coming from internal software that scans the site (crawler)

Identifying duplicate content, rewriting and/or redirecting to a relevant page in order to achieve better SEO ranking of your site and/or online store.
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$160 /hour

Maintaining the technical SEO status Maintaining the technical SEO status of an online store

We make sure that your site meets all Google's technical requirements for online stores in order to be identified and ranked by search bots as useful for your users.
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from $300 /month

Creating SEO Friendly filters

Building and controlling a structure that is optimized for search engines according to the needs of the store and reconfiguring through an automatic SEO spinner.
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from $800

Integration with Google Search Console Integration with Google Search Console (a Google program that provides search information)

Connecting of Google Search Console with information such as geographic coverage, search results, traffic and more to make the right decisions and achieve SEO results.
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$300

Integration with third-party tools

Integrations with other software that improve the SEO optimization of your online store.
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$160 /hour

Deletion of malicious links to the site Deleting malicious links created to harm your site (performed once every three months)

Creating links (free or paid) from external sites to your site in order to improve its search ranking.
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$120

Broken links fixing Fixing broken links and other errors in the online store

Review (automatic or human) of the online store for broken links, "broken" URLs, photos without ALT tags, and other gaps and flaws that negatively affect SEO. Subsequent bug fixes.
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$160 /hour
SEO packages

* Basic

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August coming in August

* Expanded

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August coming in August

* PRO (recommended)

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coming in August

* Expert

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coming in August

* MAX

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coming in August

Profitable online stores harness four main avenues to attract, engage, and convert customers:

  • Paid advertising on search engines like Google, YouTube, Bing, and Yahoo
  • Paid social media campaigns on platforms like Facebook, Instagram, and TikTok
  • Investment in PR and traditional advertising for direct brand searches
  • Search engine optimization (SEO) for organic traffic growth with zero advertising costs

Among these, SEO shines, offering sustained and visible business results that set you apart. Find out more, or get started with our professional SEO services today.

What is SEO? How Does It Help Your Online Store?

SEO maximizes your online store’s visibility on search engines, boosting keyword rankings and attracting qualified traffic.

Organic traffic refers to visitors Google directs to your site without paid advertising.

Achieving Google SEO hinges on the following:

  • A deep understanding of evolving search engine algorithms and ranking factors for on-page optimization
  • Skillful optimization of keywords, meta descriptions, titles, content creation, and links that affect your store’s authority

SEO marketing is an essential tool for driving business growth, amplifying traffic, and boosting sales for your online store.

Real results from organic traffic

Optimized online stores secure prime positions on Google’s first page, capitalizing on over 90% of all searches.

The remaining traffic disperses across subsequent pages.

Like physical stores, more traffic translates to more sales.

Our ecommerce SEO consulting positions your online store at the top of search engine rankings, driving more website traffic from high-quality leads.

The five big benefits of SEO for online stores

  1. Brand promotion. Quality off-site optimization, on-page SEO, and technical SEO amplify your brand’s recognition, resulting in tangible benefits.
  2. Growth. A robust brand commands higher prices and profits, fueling development and growth for online, omnichannel, and local business. 
  3. Competitive edge. First-page Google rankings not only elevate your brand but also give you a competitive advantage, as users trust Google’s recommendations.
  4. Quality leads and traffic. A professional SEO services company attracts targeted traffic, including potential customers genuinely interested in your offerings.
  5. Quality content and user experience. Engaging design, fast loading speed, relevant content, professional images, a quality backlink profile, and intuitive navigation draw customers back.

We deliver all five with our leading white-hat SEO services.

What does search engine optimization involve?

Ecommerce SEO service involves enhancing your site’s technical status, content quality, and online mentions.

Our SEO experts achieve this through a tailored blend of strategies, including:

  • Thorough analysis, SEO audits, reporting, and ranking checks
  • Competitor keyword research and analysis
  • Understanding your target audience and niche
  • Measuring trust signals, criteria, and indicators
  • Architectural enhancements to your online store
  • Crafting effective product descriptions
  • Optimizing categories, subcategories, and products
  • Employing apt keywords and phrases
  • Designing a content marketing plan
  • Publishing compelling blog articles
  • Robust link building and local SEO services
  • Technical optimization, code optimization, improving site speed, and more

The ultimate aim of our professional SEO team? Ensuring your customers find exactly what they’re seeking.

NEXT BASKET’s built-in SEO tools

The automated NEXT BASKET platform equips you with comprehensive ecommerce SEO tools:

  • Next-level SEO optimization of the Platform
  • Sub-one-second page speed for loading
  • 95% performance scores for desktop and mobile devices
  • Auto-generated SEO title creation (editable)
  • Auto-generated SEO product descriptions (editable)
  • Metadata and unique content optimization
  • Bulk SEO tag updates
  • On-site SEO image optimization
  • Cross-linking with SEO tags
  • Brand-focused SEO content
  • And much more, effortlessly integrated into the NEXT BASKET platform

Unleash the power of NEXT BASKET’s built-in SEO tools, ensuring your site ranks higher and draws organic traffic.

As a bonus, you can also tap into our SEO professional services. Reach out now to get started.

Search engine optimization from NEXT BASET’s SEO specialists

  • Developing a comprehensive SEO strategy
  • Optimizing your site’s technical aspects
  • Creating a winning content strategy
  • Building a robust link network for off-page SEO
  • Elevating your online reputation and brand authority

Frequently Asked Questions

What is search engine optimization?

A professional SEO company can enhance your site’s visibility on search engines, attracting organic traffic for relevant keywords. It’s a long-term form of digital marketing that helps you attract targeted traffic without running expensive paid advertising campaigns.

How to achieve SEO results?

Intelligent SEO involves refining technical aspects, ensuring content quality, and winning mentions for your site across the web. All of this should be closely aligned with your target audience’s needs and harmonized with your social media marketing efforts.

Can I integrate NEXT BASKET’s SEO tools with my site?

Absolutely! Our ecommerce platform offers built-in SEO reporting and management tools to boost your online store’s presence. You can trust an SEO consultant from our team to manage those for you, or work with your own SEO agency. 

How do NEXT BASKET’s professional SEO services work?

Our experts craft tailor-made strategies, optimizing your site’s technical, content, and marketing aspects for optimal performance.