Content Promotion and Link Building Strategies by NEXT BASKET
Search engine optimization (SEO) is the process of making your ecommerce website easier for customers to find because it ranks highly in search engines.
In this process, link building campaigns create a network of external links from other websites on the Internet to your website. You should also use backlinks in your own content to connect to other high-authority sites.
This practice improves two aspects of SEO:
- Higher site domain authority (DA)
- Improved Page authority (PA)
In your respective niche, you want your online store to rank more highly than competitors to bring in more organic traffic from real customers looking for your products or services.
Well-thought-out link-building tactics are vital in ranking higher on the Internet to ultimately increase your revenue. NEXT BASKET is here to help you with that.
What are links, and how are they useful for SEO?
Links, also known as hyperlinks, are a path between your website and others hosted on the World Wide Web.
They can go in both directions. Your website can link to other sites, and other web pages can link to yours. Additionally, you may include internal links entirely within your own website.
Your link-building strategy should include these goals:
- Helping visitors navigate your website easily
- Bringing referral traffic to your site to shop
- Boosting your website’s search engine ranking
Links can be used strategically to improve a site’s keyword ranking. The more high-quality links your site has on the inbound side, the better a search engine will rank it.
Other factors that influence SEO include:
- Number of referring domains
- Age of the links
- Link quality
Links are the recommendations for a website on the Internet
What is link quality, and why is it so essential?
High-quality links come from trusted or authority sites. They function as a kind of recommendation for your site. Google and other search engines see high-quality links as confirmation that your site is worth ranking highly.
What makes a link high-quality?
- It comes from a credible source or links to verified information that is useful to Internet users.
- It’s relevant to your ecommerce business and related to the specific niche or industry of your site.
Credible sources are other established businesses or media outlets, government and educational websites.
Building proper internal linking
There are some basic rules for building links internally that our team here at NEXT BASKET encourage all our clients to follow.
First, you don’t want to have excess outbound links to other websites. Too many links can make your content look spammy. It also leads people away from your website, when your goal is to keep them on the website to make a purchase.
When you build links internally, their placement should reflect the website’s architecture. It should also follow a larger semantic strategy for content. Links should be distributed between pages and placed to show search engines which ones should be considered most important via the page rank metric.
Don’t forget to carefully select your anchor text (the words to which the link is attached). Also, double-check that the link is going to the precise page you want; otherwise, it could actually bring negative results.
Learning to generate links as part of a link-building strategy takes time and experience. You can leave that to our experts at NEXT BASKET, so you don’t waste time getting it right and can jump to results faster.
Strategy for building external links
Implementing link-building tactics is part of a general content marketing plan. Those methods should include the following:
- Link audit – an analysis of your website’s current link use
- Link audits for competitors to see what they’re doing
- Publication of valuable content (user-centric) with links
When your website publishes helpful, unique content with valuable links, it not only ranks higher with search engines like Google, it can attract links by increasing the likelihood of sharing. Other entities will share your content on social media, for instance, where more people see it and may visit your site organically.
Buying links is against Google’s rules, which may penalize your website. But you can use reliable link directories and establish relationships with content partners to earn links naturally. We’re happy to create a resource page to help you with this.
Monitoring and removing toxic links
At NEXT BASKET, we monitor our Partner’s links carefully. In addition to preparing a comprehensive link-building strategy, we offer these additional services:
- Checking both internal and external links for your website or online store
- Identifying harmful (aka toxic) links to be removed for SEO purposes
- High-quality SEO content creation for link building purposes
In addition to that, our SEO team can help you with reclaiming lost links, broken link building, and a well-thought-out guest posting plan for your business.
Strategic partnerships with media, bloggers and influencers
We mentioned strategic content partnerships above. This is another link building tactic we encourage you to embrace.
Content partnerships can be formed with:
- Media sites that may include relevant links to your content in their publications
- Influencers who recommend your merchandise in their own content promotion
- Bloggers who can offer you guest posts or relevant links to your website
- Site partners whom you invite to guest post and who then reciprocate
Site partners can be other site owners in related but not directly competitive industries, including affiliates. Guest blogging for others, whether industry partners or professional bloggers, can be a fantastic source of new links.
Frequently Asked Questions
What is a link?
A link, also called a hyperlink, is a connection between any two pages on the Internet. With proper links, you can send your visitors to other web pages or images, for example, or they can send their visitors to your online store. Links also help direct bots to find the right pages during internet searches.
What is link building?
Link building is the process of creating a web of links between your ecommerce website and other sites. It helps your site rank higher in online searches. Incoming links bring organic traffic to your site, where you can convert visitors into customers.
What’s the difference between internal and external link building?
External link building campaign aims at earning links from other websites to help your site rank higher in search engines. More backlinks mean higher domain authority, turning your website into a trusted entity.
Internal link building efforts are about creating a web of links pointing to other pages in your own site. This helps users navigate the site more easily and directs them to pages they may not know about, like a promotion or a blog post with more information.