Content marketing is an excellent ecommerce marketing tactic for online businesses looking to reach more consumers and drive sales. 

Effective strategies outline content creation strategically in order to improve online visibility and organic traffic from the search engine results pages.

NEXT BASKET ecommerce content marketing strategies yield valuable content to bring in more sales and improve customer loyalty.

What is content marketing?

Content marketing is a strategic approach to delivering content to an audience. 

As a form of digital marketing, it uses principles of search engine optimization (SEO) with keyword research to determine which terms are popular on search engines and relate to your business.

High-quality content should be:

  • Valuable to your target audience
  • Well-optimized for the algorithms of the search engines 
  • Consistent, with new content added regularly to support the sales funnel

The objective of the content marketing process is to attract people looking for your product or service and convert them into customers, which means more revenue.

Creating well-performing ecommerce content begins with a content strategy, which defines the process of how, why, and when you’ll communicate information with your users.

Content as a key factor for organic ranking

Potential customers are looking for the products and services you provide. Many start by searching online. The key is to appear in the organic results from the search engine results page (SERP).

To ensure your brand is visible to customers, you’ll need to add content to your website regularly. You can rank for many keywords within product pages, category pages, and blog content.

You can achieve these by optimizing content for specific keywords attractive to people and search engines.

Structuring categories and subcategories

One essential step in the ecommerce marketing strategies from NEXT BASKET is analyzing your website’s structure and architecture.

Part of this is segmenting the categories and subcategories. Building thematic connections between them is vital to improving SEO.

By arranging categories and subcategories accurately, ecommerce clients visiting your website will find navigation easy and have a good user experience.

Selecting keywords and phrases

Another aspect of the ecommerce marketing SEO strategy is defining keywords and phrases you want to rank for online.

Building your keywords and phrases strategy includes:

  • Knowing your audience and the terms they use
  • Outlining long-tail keywords that include descriptors around a location or the user of the product
  • Learning which keywords have a high volume of searches and the competition to rank for them

Creating topic clusters and semantics

A core component of SEO internet marketing is determining topic clusters and semantics.

Topic clusters describe the key themes for your content.

A semantic core includes taking products or services and defining all the associated keywords.

Keeping content organized in this manner ensures you stay aligned with your ecommerce marketing and content strategy.

Creating a blog content strategy

Blog content is where you hook your audience. These articles bring value to customers and provide answers to their challenges.

Creating a blog calendar is essential for ecommerce businesses that aim to demonstrate expertise, build authority, and gain the trust of paying customers. 

A blog is also a powerful SEO tool and key to enhancing brand recognition and gaining more customers.

Ongoing strategy enrichment

After your content and SEO strategies are in place, they’ll need a refresh periodically to account for new keywords, products, services, or trends.

Ongoing analysis of content efforts regarding ranking and SEO metrics are part of NEXT BASKET ecommerce SEO services.

From this information, our experts form data-driven strategies, focusing on conversion rate optimization within your content.

Assistance from our expert content writing team

Leverage our expert SEO copywriters and content marketers to produce content for blogs, web pages, product descriptions, and more.

Custom content from our team will educate, inform, and convert your target market and is available for various industries.

Each of our partnering ecommerce websites can get advantage of professional copywriting and content writing services for blog, social media, email marketing, and every other digital channel relevant for the business. 

Quality control of all created content

Content development for your ecommerce store should be high-quality, optimized, and engaging.

We define quality content as:

  • Original
  • Meeting SEO and strategy guidelines
  • Authentic and in line with the brand voice and its customers

Monitoring and debugging

Our SEO specialists continually monitor your ecommerce site for any errors. 

If found, we use technical expertise and next-generation ecommerce solutions to meet all quality guidelines and provide excellent user experience. 

Frequently Asked Questions

What is a content marketing strategy?

content marketing strategy is the blueprint for the content efforts on your ecommerce website. It defines how you’ll use content to become visible to online shoppers, bring in qualified traffic, and convert visitors into customers.

How much do ecommerce marketing services cost?

The price depends on your ecommerce business size, niche, and current condition in terms of content. You can receive a custom quote from our experts.