Drafting an annual advertising strategyDrafting of annual advertising strategy(includes correction once a year)
Drafting of a marketing strategy for the development of your business, which is subject to subsequent upgrading and/or modification according to your individual goals. The drafting of a strategy is a mandatory condition when concluding an annual contract. If you choose one of our packages, the preparation of a marketing strategy is included in the discounted price. A subsequent upgrade of the strategy is subject to a separate agreement. The price includes a one-time adjustment within the current year.
Competition researchCompetitive research for marketing strategy needs
A study of the main competitors in the relevant industry is carried out. Their advantages and disadvantages compared to your brand, product, or service are determined. Includes price analysis as well
Customer Lifecycle StrategyBuilding a comprehensive strategy for the customer's lifecycle
The service includes building a strategy of the customer's lifecycle, the purpose of which includes all stages – from attracting new customers to their retention and becoming loyal to the brand. Highly recommended to ensure successful results when implementing marketing strategy.
Building an annual remarketing strategyBuilding a comprehensive annual remarketing strategy (returning people who have already been to the site)
The service is a construction of a complete remarketing strategy (to influence customers who have visited the site and/or at least once made a purchase from it). Includes a marketing mix of channels tailored to a monthly budget that is predetermined by you. Does not include implementation of the remarketing strategy.
Annual strategy at Facebook AdsDrafting of an annual strategy in Facebook Ads in order to collect a potential audience of customers – leads(possibility of corrections every 3 months)
The service includes the drafting of a strategy in Facebook Ads, through which you can gather a potential audience of customers (leads) and information about them (emails, phone numbers, etc.). We define the campaign strategy and goals together in advance.
Complete Marketing Strategy:All in oneCreating a full annual marketing strategy: All in oneIncludes competitive research, building a remarketing strategy, customer lifecycle strategy, and Facebook strategy.This does not contain the drafting of an idea concept.(strategies are adjusted every 3 months)
The drafting and implementation of such a strategy is an invariable part of the activity of any successful online store, as it is guaranteed to lead to an increase in sales. The drafting of all necessary marketing strategies in one place is included in this service. The price of the service is discounted.
Building a creative advertisement conceptBuilding a creative (idea) concept for advertising(includes creating views for 3 campaigns)
The service includes a professional creative (idea) concept for the overall presentation of the brand and its communication with potential customers. It includes basic marketing approaches that aim to capture the audience's interest and influence their emotional response and urge to take action. The concept is tailored to the needs and goals of a specific campaign for advertising the brand and/or its products/services.
One-time audit (verification) of Facebook Ads account
The service includes a comprehensive analysis of your Facebook Ads account – structure, campaign goals, targeting, creatives, naming. After drafting the audit, you receive an analysis of the current state of the campaigns and the account, recommendations and best practices to follow to improve your performance.
Creation of a Facebook Business ManagerCreation and customizcation of Facebook Business Manager required for Facebook advertising
Creating and customization of Facebook Business Manager includes: Facebook Ad Account, Facebook Pixel, Facebook Conversion API, Facebook Catalogue, Domains, Apps.
Building and setting up a Google Analytics v4 accountBuilding and setting up a Google Analytics v4 account with a complete e-commerce package
The service includes the creation, setup, and implementation of all standard online store conversion tracking goals previously discussed with you. It does not include creating custom settings
Drafting of a UTM template in Excel/Google SheetsCreation of UTM (Urchin Tracking Module) template in Excel/Google Sheets (links that track where the online store traffic is coming from)
The use of a UTM template for all marketing links contributes to the standardization and proper reporting of the results of the various marketing campaigns conducted for your e-store.
The audit includes a comprehensive analysis of the content published in your profiles on one of the social networks – Facebook, Instagram, TikTok, LinkedIn, etc. As a result of the analysis, you shall receive recommendations and good practices for the future development of social channels. The service is a compliment only for Bulgaria.
Automated Facebook Ads reportingBuilding an automated report for the performance of advertisements on Facebook Ads
The service includes the creation of an automated real-time report on the performance of advertisements. The price does not include the monthly subscription to a data transfer application.
Interactive dashboards for analysis via Looker StudioCreation of interactive dashboards for analysis using Looker Studio (Google Data Studio) (all data about the online store in one place)
The service includes the creation of an interactive dashboards for analysis in Looker Studio, which provides a quick and objective view of the entire business. This is a very good tool for analysis by Google All metrics are discussed and defined in advance with your participation.
The service includes a comprehensive analysis of your Google Ads account (with up to 10 active ad sets) - structure, campaign goals, targeting, creatives, naming. After drafting the audit, you receive an analysis of the current state of the campaigns and the account, as well as recommendations and best practices to follow to improve your performance.
Creation of a startup company profileCreation of a startup company profile in a social network together with vision and basic text
Service for creating a startup company profile on one of the social networks – Facebook, Instagram, TikTok, LinkedIn, etc., together with the preparation of a vision and basic text.
Creation of a professional company profileCreation of a professional company profile in a social network together with a vision and all necessary texts
Service for creation of a professional company profile on one of the social networks – Facebook, Instagram, TikTok, LinkedIn, etc. together with the preparation of a vision and texts for all the sections provided (biographical data, short and long description, services, etc.) .
Marketing services for paid direct PPC advertising* on Google and social networksApplies in cases where no package is selected for the service.* Paid advertising to increase sales of the type of payment per click (Pay Per Click)
Monthly posting calendar for Facebook and InstagramCreating a monthly posting calendar for Facebook and Instagram
The service includes creation of a posting calendar for social networks tailored to your specific needs. The price does not include the creation of texts and visions, but only the preparation of a timetable for their publication. A pre-developed marketing strategy is required.
Creation (graphic and test layout) of banners intended for PPC (paid) advertising on Facebook, Instagram, Google, LinkedIn, TikTok and others. Includes campaign setup, launch and monitoring. We will send you a draft of the banners first, and you will have the right to give two corrections for free. Subsequent banner adjustments are charged at 30% of the banner price. The price is for one social network. For each subsequent social network, /banner is paid for its resizing
Creation (graphic and test layout) of banners intended for PPC (paid) advertising on Facebook, Instagram, Google, LinkedIn, TikTok and others. Includes campaign setup, launch and monitoring. We will send you a draft of the banners first, and you will have the right to give two corrections for free. Subsequent banner adjustments are charged at 30% of the banner price. The price is for one social network. For each subsequent social network, /banner is paid for its resizing
Creation (graphic and test layout) of banners intended for PPC (paid) advertising on Facebook, Instagram, Google, LinkedIn, TikTok and others. Includes campaign setup, launch and monitoring. We will send you a draft of the banners first, and you will have the right to give two corrections for free. Subsequent banner adjustments are charged at 30% of the banner price. The price is for one social network. For each subsequent social network, /banner is paid for its resizing
Creation (graphic and test layout) of banners intended for PPC (paid) advertising on Facebook, Instagram, Google, LinkedIn, TikTok and others. Includes campaign setup, launch and monitoring. We will send you a draft of the banners first, and you will have the right to give two corrections for free. Subsequent banner adjustments are charged at 30% of the banner price. The price is for one social network. For each subsequent social network, /banner is paid for its resizing
Creation (graphic and test layout) of banners intended for PPC (paid) advertising on Facebook, Instagram, Google, LinkedIn, TikTok and others. Includes campaign setup, launch and monitoring. We will send you a draft of the banners first, and you will have the right to give two corrections for free. Subsequent banner adjustments are charged at 30% of the banner price. The price is for one social network. For each subsequent social network, /banner is paid for its resizing
Creation (graphic and test layout) of banners intended for PPC (paid) advertising on Facebook, Instagram, Google, LinkedIn, TikTok and others. Includes campaign setup, launch and monitoring. We will send you a draft of the banners first, and you will have the right to give two corrections for free. Subsequent banner adjustments are charged at 30% of the banner price. The price is for one social network. For each subsequent social network, /banner is paid for its resizing
Repeat advertising to users who have already visited the relevant campaign on the Internet. A service to remarket an ad campaign (usually the best performing one) at your request. When using packages based on an annual contract, remarketing of each campaign is carried out if the service is included in a package. The price of the service depends on the size of the advertising budget.
Second PPC (paid) advertising campaign for abroadRecreating an international PPC (paid) ad campaign with targeting changes included (targeting: Defining criteria for potential customers)
Service for creating a marketing campaign (advertisement) in a foreign language by the NEXT BASKET team. For foreign countries, it is strongly recommended to create a new campaign taking into account the specifics of the market.
One static product post inRunning one static product post on Google, Facebook and Instagram(Includes text, design and sizing for the various standards, release and test)
Preparation of an additional static post, including text, design and sizing for the various standards, for a social network of your choice.
Creation of banners for brand awarenessCreating and launching banners on Facebook and Instagram in order to create brand, product or service popularity (brand awareness)
Creation (graphic and test layout) of banners intended for PPC (paid) advertising on Facebook, Instagram, Google, LinkedIn, TikTok and others. Includes campaign setup, launch and monitoring. We will send you a draft of the banners first, and you will have the right to give two corrections for free. Subsequent banner adjustments are charged at 30% of the banner price. The price is for one social network. For each subsequent social network, /banner is paid for its resizing
One dynamic product post (HTML 5)One dynamic product post (HTML 5) on one display network; Includes text creation, design, release and test;Does not include sizing for different standards
Preparation of additional dynamic post including text, design and sizing for one standard. Dynamic HTML 5 banners are created for the specific media and cannot be duplicated.
One product video post on one social networkOne product video post on one social network created using phone photos or animation(includes text, capture, sizing for different standards, release and test)
Creation of an additional product video post with text, design and sizing according to the various standards for a social network of your choice. We will send you a draft of banners that you need to approve quickly. You can get one change for free in the vision or text of the video, the rest are paid
Rp 951,400 / analisisRp 951,400 for one analysisFree with annual contract
Gratis
Fixed fees for managing paid advertising budgets (PPC)The management fee is a percentage of the Internet advertising spend
Minimum monthly management feeMinimum monthly management and commitment fee
The fee covers all initial and subsequent administrative costs. It is only required if the amount you pay to NEXT BASKET per month is lower than the amount of the minimum monthly fee. If you chose to work with packages, you do not pay a minimum monthly fee.
Management of monthly budgets up to .Management of monthly advertising budgets up to . (first semester/second semester)
This is a NEXT BASKET commission for managing advertising budgets. The advertised rate is charged on advertising spend across all Internet channels. It is mandatory, regardless of which digital advertising implementation option is used: Unit prices, Annual contract or Use packages.
Management of monthly budgets from to .Management of monthly advertising budgets from to (first semester/second semester)
This is a NEXT BASKET commission for managing advertising budgets. The advertised rate is charged on advertising spend across all Internet channels. It is mandatory, regardless of which digital advertising implementation option is used: Unit prices, Annual contract or Use packages.
Management of monthly budgets from to .Management of monthly advertising budgets from to (first semester/second semester)
This is a NEXT BASKET commission for managing advertising budgets. The advertised rate is charged on advertising spend across all Internet channels. It is mandatory, regardless of which digital advertising implementation option is used: Unit prices, Annual contract or Use packages.
Management of monthly budgets from to .Management of monthly advertising budgets from to (first semester/second semester).
This is a NEXT BASKET commission for managing advertising budgets. The advertised rate is charged on advertising spend across all Internet channels. It is mandatory, regardless of which digital advertising implementation option is used: Unit prices, Annual contract or Use packages.
Management of monthly budgets over .Management of monthly advertising budgets over (first semester/second semester)
This is a NEXT BASKET commission for managing advertising budgets. The advertised rate is charged on advertising spend across all Internet channels. It is mandatory, regardless of which digital advertising implementation option is used: Unit prices, Annual contract or Use packages.
Designing a separate brand page related to products and/or services. This page provides information about the specific brand and presents all the products/services offered by it. We recommend that you negotiate with the specific brand to pay for the creation of the brand page.
Creating a design for a landing page related to products and/or services. Landing pages can be temporary or permanent. They are used in order for the user to come across them when he clicks on an advertisement on the Internet.
Creating an animated video for the purpose of advertising a brand, product and/or service. Animated videos get more conversions (purchases) than static banners.
Unit pricesAdvertising in social networks to promote the brand or a specific product
Additional static popularity postOne additional static popularity post on a social network of your choice (includes text, design and sizing for the various standards)
One-time service of creating a static post for publication on a social network of your choice.
Additional popularity video postOne extra video post for popularity on a social network of your choice (includes text, design and sizing for the various standards)
A one-time service for creating a video post for publishing on a social network of your choice.
Creating a game for engagement and likesCreating a game for engagement, likes and fan growth(does not include fees for the game support program used)
A one-time service for creating a giveaway, customer attraction and engagement game. The price depends on the complexity of the game and the type of additional software used
Creation a poll on social networksCreating and conducting a poll on social networks.Analysis of results and tips to improve advertising results
A one-time service for sending a survey to end customers who are engaged with your business page on a given social network. Guaranteed to reach 1,000 users
Creation of a newsletter on a ready-made templateCreation of a newsletter on a ready-made template and sending it to a list of recipients submitted by you – end customers of the online store
Creating and sending an email newsletter to a list of contacts (email addresses) submitted by you.
Dubbing in a foreign languageDubbing in a foreign language(includes translation of the texts)
Preparation and release of newsletters to end customers of the online store.(The price does not include the creation of the template on the basis of which the newsletter was created.)
Package of 2 monthly newslettersPackage of 2 monthly newsletters (no report included)
Preparation and release of newsletters to end customers of the online store.(The price does not include the creation of the template on the basis of which the newsletter was created.)
Package of 4 monthly newsletters with report includedPackage of 4 monthly newsletters with report included(no report included)
Preparation and release of newsletters to end customers of the online store.(The price does not include the creation of the template on the basis of which the newsletter was created.)
Package of 8 monthly newslettersPackage of 8 monthly newsletters (with report included)
Preparation and release of newsletters to end customers of the online store.(The price does not include the creation of the template on the basis of which the newsletter was created.)
Developing a page for targeted marketingMaking a page for target marketing in the online store
You can entrust NEXT BASKET with the creation of a target marketing page that aims to focus the end user's attention on a certain product or product category.
Apakah Anda ingin meningkatkan kinerja online store Anda melalui strategi pemasaran digital terbaik di kelasnya?
Tidak perlu mencari lagi — layanan pemasaran digital e-commerce NEXT BASKET menawarkan pemberdayaan kesuksesan online store Anda.
Kami adalah mitra Anda dalam menavigasi dunia pemasaran internet yang dinamis, memastikan visibilitas online, pertumbuhan, profitabilitas, dan kepuasan pelanggan toko Anda.
Strategi Pemasaran Digital E-Commerce untuk Hasil Bisnis
Tingkatkan potensi online store Anda dengan solusi pemasaran online dan periklanan internet e-commerce NEXT BASKET.
Platform kami mengotomatiskan seluruh proses, memungkinkan Anda menargetkan audiens dan mempromosikan produk Anda di berbagai saluran digital.Hasilnya? Lebih banyak pembeli online dan lebih banyak penjualan untuk merek e-commerce Anda.
Strategi Pemasaran
Baik Anda seorang spesialis pemasaran internet atau pendatang baru, NEXT BASKET membekali Anda dengan alat untuk membuat dan melaksanakan kampanye pemasaran Anda secara mandiri.
Butuh bantuan dengan layanan SEO, pemasaran konten, iklan berbayar, pemasaran bertarget tinggi, atau strategi media sosial?Ahli kami dapat menyusun strategi khusus yang disesuaikan dengan bisnis online Anda.
Apa Itu Pencarian Organik dan SEO?
Penelusuran organik mengacu pada hasil organik tidak berbayar yang ditampilkan mesin telusur berdasarkan relevansinya dengan kueri pengguna.
SEO (pengoptimalan mesin pencari) melibatkan teknik dan strategi untuk mengoptimalkan situs web dan online store, meningkatkan visibilitas dan peringkatnya dalam hasil pencarian untuk mengarahkan lalu lintas organik.
Alat SEO e-commerce bawaan platform kami memberdayakan Anda untuk dengan mudah mendorong online store Anda ke peringkat teratas Google.
Jika Anda lebih suka fokus pada bisnis Anda, layanan pemasaran digital NEXT BASKET dapat mengoptimalkan toko Anda untuk mesin pencari, memastikan visibilitas dan profitabilitas maksimum.
Pemasaran Konten
Libatkan pelanggan dengan konten yang menarik, membuat mereka tertarik ke online store Anda, memenangkan kepercayaan mereka, dan mendorong mereka untuk mengambil tindakan.
Pemasaran konten yang dijalankan dengan baik dan media berbayar juga disukai Google, meningkatkan visibilitas toko Anda dan penjualan online tanpa biaya iklan yang tinggi.
Pemasaran Media Sosial
Menurut analisis komprehensif Kepios, lebih dari separuh populasi global aktif di media sosial. DataReportal menambahkan bahwa orang biasanya menghabiskan sekitar 2 jam 27 menit setiap hari menggunakan platform sosial.
Statistik ini memberikan bukti kuat tentang peran penting pemasaran digital dan periklanan media sosial dalam keberhasilan perusahaan e-commerce yang menguntungkan.
Platform media sosial utama yang memimpin dalam popularitas adalah: Facebook, Instagram, TikTok, dan Twitter.
Periklanan Facebook dan Instagram
Pemasaran media sosial di Facebook adalah sebuah seni — mulai dari menyusun pesan hingga membangun audiens yang sempurna.
Dengan beragam format periklanan seperti teks, video, dan gambar, Anda dapat membuat iklan menawan yang sesuai dengan audiens target Anda, memastikan merek Anda menonjol di dunia online yang ramai.
Komponen Utama Periklanan Facebook
Setiap iklan Facebook terdiri dari delapan komponen penting ini:
Visual yang menarik
Pesan penjualan yang persuasif
Penargetan audiens yang tepat
Pemilihan jenis kampanye iklan
Pengukuran kinerja
Strategi pemasaran ulang
Integrasi keterlibatan sosial
Peningkatan kampanye berkelanjutan
Ketika diintegrasikan dengan baik, elemen-elemen ini akan menjamin hasil yang nyata: kampanye periklanan yang menguntungkan, audiens yang semakin luas, dan basis pelanggan yang berkembang untuk bisnis online.
Postingan yang menarik adalah sumber periklanan media sosial yang efektif dan strategi pemasaran e-commerce secara keseluruhan.
Dibuat untuk menarik, mempertahankan, dan membangun kepercayaan di antara audiens Anda, postingan ini mendorong diskusi, mendorong pertanyaan, dan mengubah pengunjung yang penasaran menjadi pelanggan setia.
Iklan Mesin Pencari Berbayar
Amankan posisi utama di mesin pencari seperti Google, YouTube, Bing, dan Yahoo dengan strategi berbasis data yang mencakup iklan berbayar.
Nikmati visibilitas yang menonjol melalui iklan berlabel “bersponsor”, yang membantu Anda terhubung dengan calon pelanggan yang secara aktif mencari penawaran Anda.
Apa itu PPC?
Iklan pay-per-click (PPC) seperti iklan Bing dan Google menyajikan kepada calon pelanggan apa yang mereka cari secara tepat.
Anda meningkatkan rasio click-through dan penjualan dengan menayangkan iklan yang disesuaikan dengan penelusuran mereka, memberikan pengalaman lancar yang mengubah prospek menjadi pelanggan.
Kampanye Periklanan PPC Berbayar
Dengan iklan PPC berbayar, Anda dengan tepat menjangkau pelanggan yang mencari produk atau layanan spesifik Anda.
Saat pelanggan memasukkan kata kunci yang relevan, Google Ads atau Microsoft Ads kami yang dirancang secara profesional akan memandu mereka langsung ke produk Anda, sehingga meningkatkan kemungkinan konversi dan meningkatkan keuntungan online store Anda.
Strategi periklanan berbayar kami adalah tentang pengoptimalan tingkat konversi, meningkatkan ROI penelusuran berbayar, dan memberdayakan bisnis online Anda untuk berkembang — berapapun pembelanjaan iklan Anda.
Periklanan TikTok
Manfaatkan basis pengguna TikTok yang berjumlah milyaran orang dan peluang pemasaran influencer dengan format iklan seperti video dan tantangan tagar bermerek.
Dengan penargetan audiens yang tepat, Anda dapat meningkatkan popularitas merek dan penjualan bisnis e-commerce Anda.
Biarkan layanan dan alat pemasaran e-commerce NEXT BASKET meningkatkan permainan periklanan internet Anda di semua platform.
Pemasaran Email dan Buletin
Manfaatkan kekuatan pemasaran email untuk promosi, pemulihan keranjang yang ditinggalkan, dan pembangunan merek untuk situs web e-commerce Anda.
Kembangkan daftar email Anda dan kirimkan penawaran yang berdampak menggunakan alat NEXT BASKET, atau biarkan copywriter ahli kami menanganinya sementara Anda fokus pada pesanan dan promosi baru.
Marketing Mix Khusus untuk Bisnis Anda
Marketing mix NEXT BASKET yang disesuaikan memberikan peningkatan penjualan terbaik untuk bisnis e-commerce.
Pendekatan menyeluruh kami menjamin potensi penjualan maksimum online store Anda. Pendekatan ini dimulai dengan strategi pemasaran e-commerce dan SEO organik yang mencakup elemen seperti konten dan kampanye berbayar di Google, Bing, Facebook, Instagram, TikTok, dan lain-lain.
Tanya Jawab
Apa itu pemasaran digital?
Pemasaran digital menggunakan saluran online untuk mempromosikan produk dan layanan, menghubungkan bisnis online dengan pelanggan potensial di dunia digital.
Bagaimana cara menghasilkan uang dari pemasaran digital?
Dengan menggunakan berbagai platform online, strategi pemasaran e-commerce yang cerdas meningkatkan visibilitas merek, menarik prospek, mengubah pengunjung menjadi pelanggan yang membayar, dan pada akhirnya mendorong lebih banyak penjualan.
Bagaimana pemasaran digital membantu perusahaan e-commerce menonjol?
Pemasaran digital mengoptimalkan kehadiran online Anda, memanfaatkan strategi SEO e-commerce dan iklan media sosial untuk meningkatkan kesadaran merek, menarik pelanggan potensial, dan menciptakan reputasi online yang kuat.
Dapatkah saya memilih platform tertentu untuk kampanye pemasaran digital saya?
Tentu saja! Anda dapat memilih platform berdasarkan preferensi dan perilaku audiens target Anda. Layanan pemasaran digital NEXT BASKET memungkinkan Anda menyesuaikan kampanye online dengan platform tertentu, mengoptimalkan jangkauan dan dampak Anda.
Apakah saya memerlukan agen pemasaran e-commerce?
Perusahaan pemasaran e-commerce yang baik dapat membuat perbedaan besar bagi merek Anda secara online, terutama jika Anda kurang pengalaman atau keahlian. Saat bermitra dengan NEXT BASKET, Anda tidak memerlukan agen pemasaran digital e-commerce eksternal, karena tim profesional kami dapat menangani semua aktivitas pemasaran toko e-commerce Anda.
