50 Best Power Words to Use for Customer Service

Whenever you read an ad or content, and it provokes your emotion to be somehow convinced to do something, power words are what sways you. People in the marketing and copywriting profession use these words to help persuade the reader to take action relating to what they are reading.

If you are a budding entrepreneur in the business landscape, you need to know these powerful words for customer service to grab your customer’s attention and increase conversion rates. 

You’re lucky because this article is all about that. Let’s start!

What Are Power Words 

A power word is a persuasive word that customer support agents use to trigger curiosity, emotional responses, and customer attention. Copywriters and marketers also use these words in their content to boost conversions. 

These words are called “power words” because they are so impactful that they evoke emotions in people and persuade them. You can use these words in email subject lines, customer service phrases, blog post headlines, social media post subject lines, customer service conversations, etc. 

Some of the most common power words can trigger emotions like joy, curiosity, fear, greed, and anger. The impact of the words you choose to use in your marketing strategy is important.

In terms of positive words and phrases, it can create a good customer experience because it results in satisfaction with the service and, at the same time, helps resolve the customer’s problem.

Negative words are a no-no in the customer service world because they infuriate customers, but sometimes lust and greed power words can be used strategically to captivate attention and drive interest from your customers. 

Lust power words refer to words that evoke cravings, strong desires or even words that conveys control, and influence, that could end up evoking emotion from the customers or readers. Some examples of lust words are irresistible, mesmerizing, and other power words. These words can be used intentionally in the communication process or as persuasive words in written materials to grab the reader’s attention. 

In certain contexts, safety words can provide assurance and confidence to people. Safety and fear words can be used in balance depending on the context and its purpose. Certain power words are used to create great headlines for content. Power words in subject lines can grab the attention of the reader or website visitor, whether it is a one-word impact or a great combination of two words.

Using Power Words in Customer Service: Why and How

Positive words are used to create excellent customer service, which then results in customer satisfaction and loyalty. These phrases should have positive and confident language. It should also consist of phrases that convey sincerity and the feeling that the customers are heard and understood. 

The impact of positive words in customer service can result in:

• Customer satisfaction;
• Creating great conversations;
• Building trust;
• Building confidence.

You need to build that sense of trust and confidence in your customers by being sincere and direct. The strategic use of powerful words and positive language not only enhances your customer experience but also helps to build long-term relationships and brand loyalty. 

Here are some strategies you can use in creating power words in customer service:

• Listen and respond to your customers effectively;
• Personalize the interaction;
• Consider the use of safety and fear words (ex. trusted, risky, etc.);;
• Build a friendly environment.

The use of all the power words relevant to the customer’s profile can mitigate negative situations and elevate positive emotions. 

Best Power Words To Include In Customer Interactions

Here are some excellent customer service phrases to use for written and face-to-face conversation with customers:

Power Word	Meaning and Effect
Priority	In customer service, emphasizing that an issue is a priority means that it will be addressed promptly and needs immediate action.
Value	This means appreciating or recognizing the customer’s importance in the company.
Understand	This word conveys you understand something creates empathy for the customer’s perspective and adequately addresses their concern.
Now	This single word emphasizes a need for immediate action. Using “now” creates a sense of urgency.
Always	Signifies a commitment to the customers.
Great	Conveys a sense of positive experience. Can also be used as a happy expression.
Satisfaction	The goal is to achieve customer’s satisfaction and you need to let them know that you are aiming for it.
Free	Used to entice offers and benefits to the customers.
Clean	A clean process means seamless and efficient.
Quality	These words imply offering only the best products or services.
Advantage	This can be used to offer benefits that stand out the most and is useful for the customer.
Ideal	An ideal solution gives a great customer experience and can guarantee you great customer feedback.
Friendly	A friendly approach in the customer service field created the vibe of the whole conversation, making the atmosphere light.
Special	Special indicates that there is a sense of added value or exclusivity to offers, products, services, etc.
Available	It means being accessible or ready at any time of the moment.
Simple	A simple process means fewer complications and a seamless process.
Definitely	Creates a sense of assurance and confidence.
Recommended	Implies a sense of trust and a level of endorsement.
Enjoy	Encouraging your customers to just enjoy and not be tense, creates a positive response to their experience.
Save	This can refer to saving time, money, effort, etc.
Instantly	Emphasizes a quick response time or reaction time.
Exactly	Ensures precision in communication.
Certainly	Emits commitment and confidence.
Essential	Signifies that something is needed and is a must-have.
Resolved	This indicates that an issue or problem has been settled.
Assurance	Means instilling confidence and trust in their customer regarding the fixing of their issues.
Expert	Gives a sense of security for the customers, knowing that they are talking to an expert on the product or service.
Thorough	This only means addressing every aspect of the customer’s concerns.
Responsive	Creates a sense of safety and assurance for the customers.
Accountable	Essentially important in customer service. Owing up to mistakes and offering immediate solutions are important.
Seamless	You need to make sure that the customer will have a smooth experience, to create a sense of trust and create positive impressions.
Honest	Honesty creates a bond of trust and credibility with the customers.
Fair	Fairness is very important. You need to ensure that all the customers get fair treatment.
Passionate	Passionate is equivalent to dedication and providing excellent customer service.
Efficient	Efficient as a power word in customer service creates a sense of comfort, knowing that the customer will have a seamless process.
Clear	Providing clear instructions, information, and communication is a must.
Active	Active means having the initiative and actively finding ways to help customers.
Caring	Showing kindness and concern to customers is a must.
Connected	Building trust and connection with the customers and having them know that you understand them.
Gift	This can make the customers happy, it can be a bonus or additional incentive.
Knowledge	In customer service, this can ensure the customer that you are knowledgeable about the inquiries or issues they are presenting.
Welcome	Greetings like “welcome” create a positive first impression.
Loving	This power word can ensure a warm and caring approach to others.
Considerate	Having the customers know that you are considerate can make them feel at ease and in good hands.
Opportunity	Opportunity can be in the form of special offers, benefits, chances, etc.
Increase	Increase can mean enhancing a benefit/offer, or improving services.
Highest	When you offer the highest quality of products/services means that it is the best one your company/business has.
Best	Best implies you have superior products or services to offer.
Truth	Truth signifies transparency and honesty

These words can also be used in subject lines, headlines, etc. Leveraging powerful words in customer service can increase the chance of conversion rates, good customer feedback, and customer retention.

Educating Your Customer Service Team – Tips and Best Practices

Effective customer service is not just to provide solutions or solve the customer’s problem. It also provides a great customer experience. 

Educating your agents is crucial especially if you are just starting your business. You need to make sure that your highly dynamic team has the skills, knowledge, empathy, top-notch mindset, and quality service.

Here are some tips and best practices to help empower your customer service team:

• The customer service team should have a great understanding of the products or services of your company.
• The team must have a customer-centric approach and communication skills.
• Your agents must know how to deal with difficult situations like heated arguments with customers, hot-headed customers, etc.
• The customer support team must have a wide knowledge base and can answer FAQs, troubleshooting, manuals, etc.
• A knowledgeable team is a must. Agents must be efficient in using customer service tools.
• Resilience is important. Your team must be resilient and know how to make decisions.
• You should leverage feedback from your team.
• Use performance metrics.
• Give them room for improvement and learning opportunities.

It’s mandatory to ensure education of your customer service agents on how to properly use powerful words in their word choice, scripts, emails, subject lines, and conversations. 

Lastly, keep updated on trends as common customer service phrases sooner or later wear out, and you might need a new approach on communicating your value.