The success of an online business heavily depends on its digital presence. Content management systems (CMS) play a crucial role in shaping the online identity of ecommerce ventures.

They empower site owners, irrespective of their technical knowledge, to create and manage web content efficiently. This blog explores various CMS platforms and how they are applied in ecommerce.

cms platform

What are CMS platforms?

A web content management system (CMS) is a software solution designed to facilitate the creation and management of digital content. It empowers website owners and administrators to efficiently handle web pages, images, videos, and other types of content without requiring extensive coding knowledge.

CMS platforms come in various forms, each tailored to specific needs and preferences. These platforms streamline the website development process, making it accessible to a broader audience, from tech novices to advanced users.

Benefits of CMS platforms in ecommerce

Content management systems are the cornerstone of ecommerce success. They offer numerous benefits, making the management of an online store smoother, more efficient, and more profitable.

Integrating CMS platforms enhances the overall customer experience and simplifies the management of digital storefronts. Below are some of the key advantages that make these platforms invaluable for online stores.

User-friendly interface

One of the primary advantages of the CMS platforms is their user-friendly interface. They empower individuals with limited technical knowledge to create and manage web pages effortlessly. 

This accessibility is particularly valuable for small business owners and entrepreneurs who may not have dedicated IT teams.

With a CMS that has a drag-and-drop editor, for instance, updating product listings, pricing, and descriptions becomes a breeze, ensuring that your ecommerce store always reflects the latest offerings.

Built-in SEO tools

Search engine optimization (SEO) is critical for ecommerce success. CMS targeting this industry are called web content management systems, because they usually come with automated SEO software and features that enable you to optimize your web content for search engines.

You can manage meta tags, keywords, and other SEO elements directly from the CMS, ensuring that your products and pages rank well in search results. The built-in functionality saves time and enhances the discoverability of your ecommerce platform.

Marketing automation

Marketing plays a significant role in the growth of ecommerce businesses. Flexible CMS platforms often integrate marketing automation tools that help you streamline your digital marketing efforts.

You can schedule and automate email campaigns, track customer behavior, and segment your audience for personalized marketing. Automation enhances customer engagement and ultimately boosts sales.

Custom website development

Every ecommerce business is unique, and great CMS platforms recognize this diversity better than other CMS platforms. They offer an extensive library of themes, templates, and plugins that can be made to suit your brand’s identity, resulting in your own custom website every time. 

This versatility allows you to create a visually appealing and user-friendly online store that resonates with your target audience. Whether you’re selling handmade crafts or high-end electronics, a CMS platform can be tailored to meet your specific needs.

Online store integration

The integration of your online store with various ecommerce tools and applications is a key feature of CMS platforms. They offer customizable website design templates and built-in functionality tailored to ecommerce needs.

Ecommerce integration simplifies the shopping experience for customers by offering secure and user-friendly checkout processes. It also allows businesses to harness the power of marketing tools and analytics to optimize their online sales strategy.

Digital asset management

Ecommerce businesses often deal with many digital assets, including product images, videos, and marketing materials. While there are many ways to create content, efficiently organizing and managing it can make it a challenge in delivering a seamless shopping experience.

Thankfully, you don’t have to be using the best CMS software out there to get commendable digital asset management solutions. Almost every platform nowadays comes with a comprehensive user interface backed by functionalities that allow you to organize, categorize, and search for digital assets.

The process of uploading, updating, and distributing content is often simplified, ensuring a consistent brand image across the website. Sometimes, it is also secured through the use of a dedicated web server, reducing the risk of technical errors. 

Multi-store management

For businesses with multiple online stores or international markets, multi-store management is a critical feature of popular CMS platforms. These systems enable site owners to manage multiple stores from a single dashboard, simplifying the often complex process of juggling various ecommerce operations.

Multi-store management is vital for ensuring consistent branding and user experience across different storefronts. Whether it’s different language versions, localized content, or varied product offerings, the best CMS platforms out there will provide you with the tools to maintain control and coherence throughout your operational activities.

Types of CMS platforms

Types of CMS platforms

When it comes to most CMS platforms, there’s generally no one-size-fits-all solution. CMS platforms come in various forms, each offering distinct features and benefits.

The choice of a content management system can significantly impact the success of an ecommerce website. Below, we delve into the different CMS systems and their roles in ecommerce.

Open-source CMS software

Open-source CMS platforms offer a flexible and cost-effective solution for ecommerce businesses. They are characterized by the following:

  • Community-driven development: Open-source CMS benefit from a large community of developers and users who continually contribute to their improvement.
  • Ease of use: A feature that is held in high regard when it comes to almost any open-source CMS platform today is having an intuitive interface and offering a plethora of plugins and themes to simplify website development.
  • Cost-effectiveness: Open-source CMS software is typically free, making them an attractive option for small businesses.
  • Customization: They allow users to tailor their ecommerce websites to their specific needs, ensuring a unique online presence.

Open-source software empowers users with flexibility and cost-effectiveness. This makes them a great fit for businesses looking to establish a digital presence for non-technical users and those who don’t have extensive knowledge in programming languages.

Proprietary CMS platforms

Proprietary CMS platforms are known for their robustness and advanced features. These platforms are typically designed for enterprise-level businesses. They offer scalability, security, and sophisticated marketing tools, making them ideal for businesses with complex requirements.

In ecommerce, proprietary CMS platforms provide solutions for large-scale online stores. They include features like customer segmentation, advanced analytics, and personalized shopping experiences. However, proprietary CMS platforms are often associated with higher costs and may require a greater degree of technical expertise.

Headless CMS platforms

Headless CMS platforms operate differently by decoupling content creation from presentation. This separation allows for seamless content delivery across various devices and channels, making headless CMS platforms ideal for businesses aiming to provide a consistent user experience across the web, mobile apps, and other platforms.

In ecommerce, headless CMS platforms provide the agility to adapt to ever-changing consumer behavior. With more and more customers shopping through mobile apps and other non-traditional channels, the ability to deliver content consistently and efficiently across these platforms is invaluable.

Cloud-based CMS platforms

Cloud-based CMS platforms offer easy scalability and reduced infrastructure management. 

Their key applications include:

  • Scalability: These platforms can quickly adapt to growing business needs, ensuring a seamless user experience.
  • Global content delivery: Cloud-based CMS platforms excel in distributing content to a worldwide audience.
  • Collaboration: Multiple team members can collaborate on content creation and management from various locations.

Cloud-based CMS platforms are great for businesses that want to scale their operations without the burden of managing infrastructure. They are ideal for ecommerce sites with global reach.

Self-hosted CMS platforms

Self-hosted CMS platforms provide users with complete control over their website’s hosting and domain name. Their customization opportunities make self-hosted CMS platforms attractive to developers and individuals seeking complete autonomy over their online presence.

This type is a great CMS platform for technically savvy ecommerce businesses looking for complete control in order to make their custom website feel entirely their own. They allow you to tweak your platform to your heart’s content, and offer advanced SEO optimization options, as well as personalized hosting solutions. While self-hosted CMS platforms require more technical knowledge, they offer a higher degree of independence.

Enterprise CMS platforms

Enterprise CMS platforms are tailored to meet the needs of large organizations. They provide features like:

  • Scalability: Enterprise CMS platforms are designed to handle complex sites and large volumes of content while maintaining performance.
  • Digital asset management: They offer robust tools for managing and organizing digital assets, which makes handling vast collections of images, videos, and documents easy.
  • Multi-site management: Enterprise CMS platforms simplify the management of multiple websites, an essential feature for large businesses with diverse online properties.

These platforms are tailored for large organizations with complex content management needs. Their security, digital asset management, and multi-site capabilities make them the preferred choice for enterprise-level ecommerce.

Ecommerce CMS platforms

Ecommerce CMS platforms are specifically designed to support online stores. They offer features like product catalogs, inventory management, and secure payment gateways. 

Ecommerce CMS platforms are tailored to streamline the online shopping experience and optimize sales processes. They are ideal for businesses looking to create and manage an online store efficiently.

Mobile CMS platforms

The importance of mobile optimization cannot be overstated. Mobile CMS platforms enable users to create and manage content optimized for smartphones and tablets.

In ecommerce, mobile CMS platforms are crucial for delivering a seamless mobile shopping experience. With a significant portion of online shoppers using mobile devices, these platforms ensure that ecommerce websites are mobile-responsive, providing customers with a convenient and visually appealing way to browse and make purchases.

Social media CMS platforms

Social media plays an important role in modern marketing strategies, and few platform providers excel in targeting this aspect of every business. As a whole, this is a popular CMS platform type for those looking to manage social media content, schedule posts, analyze performance across or just in need of a blogging platform.

For ecommerce, social media CMS platforms are invaluable for building and maintaining a solid social media presence. They enable you to streamline your marketing efforts, schedule posts to align with promotions and events, and analyze engagement metrics in your social media platform. 

Community CMS platforms

Community CMS platforms are designed for building and managing online communities.

Their features encompass the following:

  • Forums and discussion boards: These platforms provide tools for creating discussion forums and moderating community conversations.
  • User profiles: Community CMS platforms allow users to create and manage profiles, making it easier for members to engage and connect.
  • Moderation tools: They offer robust moderation features, helping maintain a healthy and safe online community.

Community CMS platforms help businesses build customer forums, product review communities, and discussion boards. This, in turn, enhances customer engagement and feedback.

How to choose a content management system for ecommerce

Selecting the right CMS platform is a critical decision for any ecommerce website. It’s not just about picking the most popular option; it’s about choosing a platform that aligns with your specific business needs and goals.

The ideal CMS should align with your business goals, technical capabilities, and budget. We’ll explore each of these factors in detail to guide you toward the best CMS platforms for your ecommerce needs.

Business size and scale

The size and scale of your ecommerce business significantly restricts or expands your search for the best CMS platform for you. Different platforms are better suited to businesses of varying sizes.

The ideal CMS for a small business may differ significantly from the one suitable for an enterprise-level operation. Let’s break it down for businesses of different sizes:

Small businesses

Small businesses typically have limited budgets and resources. They benefit from user-friendly CMS platforms with straightforward setups and lower costs.

Open-source platforms, with their wide array of plugins and themes or dedicated ecommerce platforms, are ideal for small businesses. They offer a variety of features to launch and manage online stores without the complexity or cost that enterprise-level businesses require.

Medium-sized businesses

Medium-sized businesses have the growth potential, and they need a CMS that can accommodate that. These businesses may require more advanced features for managing more extensive product catalogs, inventory, and customer databases.

Open-source and proprietary CMS platforms offer scalability and customization options, making them suitable for medium-sized businesses. The platforms balance affordability with the functionality needed to manage a growing online store.

Enterprise-level businesses

Large enterprises have complex content management and marketing needs. They must ensure the security, scalability, and advanced marketing tools necessary for extensive ecommerce operations.

For these businesses, proprietary CMS platforms often fit the bill. While they come with higher costs and may require more technical expertise, such CMS platforms provide the advanced features and scalability required for large-scale ecommerce endeavors.

Technical expertise

Your team’s technical expertise is a crucial factor. Depending on the skill set available, you may opt for platforms with varying complexity.

Factor in the following:

  • For novice users: If you lack technical expertise, consider making a WordPress site or similar. Such software come with an intuitive, drag-and-drop interface and a vast community of users who can provide support and guidance.

    Some also come with a slew of add-ons, such as WordPress plugins that can make your website unrecognizable in the best way possible. Wix is also a preferred option if you want a website builder that integrates AI capabilities to make your experience even smoother.
  • For intermediate users: Businesses with some technical knowledge may explore open-source CMS platforms like Drupal or Joomla. These solutions provide more customization options but may require a bit of a learning curve.

    If you have an existing Drupal site, you likely know how multifunctional such a platform can be, and that relying on the user community is a must in order to solve some of the technical challenges that may arise.
  • For advanced users: For businesses with in-house technical teams, proprietary CMS platforms or headless CMS systems may be suitable. They allow for extensive customization and development, giving you complete control over your online store’s functionality and appearance.

Your team’s technical expertise influences your CMS choice. Novices benefit from user-friendly platforms, while experienced developers may prefer more customizable options.

Marketing tools

Marketing is essential for ecommerce success, and your CMS platform can influence your marketing capabilities. 

The following are some factors to consider:

  • Built-in marketing tools: Some CMS platforms have built-in marketing automation features, making it easier to run email campaigns, track user behavior, and personalize content. For example, platforms like HubSpot CMS (aka CMS Hub) and Kentico provide robust marketing tools for ecommerce businesses.
  • Third-party integrations: If your CMS lacks built-in marketing tools, ensure it supports third-party integrations with popular marketing platforms like Mailchimp, Google Analytics, and Facebook Ads. This flexibility allows you to create and execute your marketing strategies seamlessly.

Marketing tools should be aligned with the specific marketing strategy. For the best results, ensure your CMS platform of choice supports your marketing automation and social media integration needs.

SEO capabilities

Search engine optimization is critical for driving organic traffic to your ecommerce store. Look for CMS platforms that offer strong SEO capabilities.

This includes the following:

  • SEO-friendly CMS: Platforms like NEXT BASKET are known for their SEO-friendly features. They offer options for optimizing meta tags, generating clean URL structures, and improving site speed – contributing to better search engine rankings.
  • SEO plugins: If your CMS lacks robust SEO features, consider using SEO plugins like Yoast SEO for WordPress or SEO Suite for Magento. Some of these are free, and others are paid. Yoast, for instance, has a free WordPress option, but also a paid version. These plugins help you fine-tune your website’s SEO elements and improve its visibility on search engines.

SEO capabilities are essential for the success of your ecommerce website. Some CMS platforms provide built-in SEO tools, while others offer advanced SEO features through plugins and customization. 

Security features

Ecommerce sites handle sensitive customer information, making security a paramount concern. Assess the security features provided by your chosen CMS platform.

Some evaluations to make include:

  • Secure hosting: Many CMS platforms offer hosting options that have a high level of security. For instance, NEXT BASKET provides a safe ecommerce hosting environment with SSL certificates and PCI DSS compliance, ensuring your customers’ data remains protected. Some of those also provide additional features, such as giving you a free domain slot or even allowing you to make your own custom domain that would otherwise incur you extra costs.
  • Regular updates: Choose a CMS platform with regular security updates and patches. Outdated software is more vulnerable to security breaches.
  • Third-party security tools: Consider using third-party security tools and services in conjunction with your CMS platform to enhance website security further. Services like Sucuri and Cloudflare offer protection against DDoS attacks and malware.

Security is vital for ecommerce. Choose a platform that aligns with your security requirements and compliance standards.

Integrations with ecommerce tools and applications

Efficient ecommerce operations require seamless integration with essential tools and applications.

Look for a CMS platform that integrates with the following:

  • Payment gateways: Your CMS should support multiple payment gateways to accommodate customer preferences.
  • Inventory management systems: Effective inventory management prevents overstocking or running out of products, improving customer satisfaction.
  • Marketing automation tools: Integrated marketing automation simplifies email campaigns, customer segmentation, and tracking.
  • Analytics tools – Access to data analytics and integrations with tools like Google Analytics helps monitor website performance and customer behavior.

Ecommerce relies on various tools and applications. Your CMS platform should seamlessly integrate with payment gateways, inventory management systems, marketing automation, and analytics tools.


Finally, consider your budget constraints when selecting a CMS platform.

You can choose from these platforms:

  • Free and open-source options: Open-source CMS platforms like WordPress, Drupal, and Joomla are free to use, with costs primarily associated with hosting and domain name registration. This makes them ideal for businesses with limited budgets.
  • Subscription-based platforms: Some CMS platforms, like Shopify and BigCommerce, operate on a subscription-based model. While they come with monthly fees, they often include web hosting, security, and support, simplifying your ecommerce operation.
  • Enterprise-level platforms: Proprietary CMS platforms tailored for enterprise-level businesses often incur substantial upfront costs and ongoing licensing fees. Assess whether the advanced features and scalability justify the investment for your ecommerce business.

Your budget influences your CMS choice. Small budgets can find cost-effective solutions, while enterprises with larger budgets can invest in advanced features.

Customizing CMS platforms for ecommerce

Customization is critical to creating a unique and engaging online shopping experience.

Explore the options for customizing your CMS platform:

  • Themes: A wide selection of themes enables you to choose a design that aligns with your brand identity and appeals to your target audience.
  • Templates: Pre-designed templates simplify the creation of product pages, blog posts, and other essential content.
  • Plugins: A rich ecosystem of plugins expands the functionality of your CMS, allowing you to add features like shopping carts, social media sharing, and SEO optimization.

The ability to customize your ecommerce website with themes, templates, and plugins is crucial for creating a unique and user-friendly online shopping experience. It allows you to align your website with your brand identity and provide an engaging, customer-centric experience.

Importance of security and compliance

Security breaches significantly damage your brand reputation and have legal consequences, so choose platforms that prioritize security and compliance.

When evaluating CMS platforms for ecommerce, consider how well they address these critical aspects:

  • Regular updates: A good CMS platform should receive regular updates to patch vulnerabilities and enhance security.
  • SSL support: Ensure the platform supports SSL (Secure Sockets Layer) encryption for secure data transmission.
  • User authentication: Implement strong user authentication methods to prevent unauthorized access.
  • Data encryption: Data should be stored and transmitted using encryption to protect sensitive information.
  • Compliance with regulations: The platform should comply with data protection regulations like GDPR to ensure customer data privacy.

Prioritizing security and compliance is vital in the ecommerce world. Customers demand and expect their data to be protected, and regulatory bodies impose standards businesses must adhere to.

Emerging CMS trends and technologies

As technology and consumer preferences evolve, so do the requirements for ecommerce websites. CMS platforms are no exception.

Staying up to date with the latest trends and technologies is crucial for success. Here are some emerging trends and technologies that are shaping the future of CMS platforms in ecommerce:

Search engine optimization tools

Search engine optimization remains a cornerstone of online visibility. CMS platforms are increasingly integrating advanced SEO tools and features to help businesses improve their search rankings. 

Look for CMS platforms that offer these features:

  • Meta tags: Easily customize meta titles and descriptions for each product page to enhance search engine visibility.
  • Keyword optimization: Implement keyword research and optimization tools to target relevant search terms.
  • Clean URL structures: Generate clean and user-friendly URLs to improve the overall user experience and SEO performance.
  • XML sitemaps: Automatically generate XML sitemaps to help search engines crawl and index your website efficiently.

SEO tools integrated into CMS platforms streamline the optimization process, ensuring your ecommerce site is search-engine friendly. An SEO-friendly site drives higher organic traffic, better visibility, and, ultimately, increased sales.

Drag-and-drop website builders

Simplicity and usability have become critical factors in CMS platforms, particularly for ecommerce businesses seeking to build and manage their online stores easily. 

These builders empower users with minimal technical expertise to create and update web pages effortlessly. 

They let you to perform the following:

  • Design web pages: Easily design and arrange web pages with a simple drag-and-drop interface.
  • Create custom layouts: Tailor the look and feel of your online store to match your brand’s identity.
  • Add elements: Effortlessly add images, videos, product listings, and more to your website.
  • Responsive design: Ensure your website is mobile-friendly and looks great on all devices.

Drag-and-drop website builders simplify web design, allowing for the creation of visually appealing and user-friendly ecommerce websites. This enhances the shopping experience and boosts conversion rates.

Marketing automation

Marketing automation

Automation is revolutionizing ecommerce marketing, and CMS platforms are catching up. Many modern CMS platforms offer integrated marketing automation tools that help businesses streamline their marketing efforts.

These tools can perform several tasks like the following:

  • Segment audiences: Divide your customer base into specific segments based on behavior, demographics, or other factors to target them with personalized campaigns.
  • Automate email marketing: Set up automated email campaigns that trigger based on customer actions, such as abandoned cart reminders or post-purchase follow-ups.
  • Track and analyze: Access comprehensive analytics to measure the performance of your marketing campaigns and make data-driven decisions.

Marketing automation tools within CMS platforms optimize marketing efforts, making them more efficient and personalized. Optimization increases customer engagement and higher sales.

Digital asset management

Ecommerce websites heavily rely on digital assets such as product images, videos, and documents. Efficiently managing these assets is essential for providing an engaging shopping experience.

A CMS platform with digital asset management capabilities allows you to perform the following:

  • Streamline workflow: Organize and categorize digital assets to make them easy to find and use in product listings and marketing materials.
  • Ensure consistency: Maintain a brand image by centralizing and controlling access to your digital assets.
  • Optimize performance: Use responsive and optimized images and videos for fast-loading web pages and enhanced user experiences.

Digital asset management within CMS platforms ensures that ecommerce businesses can efficiently organize and use images, videos, and other assets. This leads to more visually appealing product listings and marketing materials.

Third-party cloud software

The integration of third-party cloud software is becoming increasingly prevalent in CMS platforms. This trend allows businesses to extend the functionality of their ecommerce sites by connecting with various external tools and services.

Benefits of this CMS software integration include:

  • Scalability: Easily add new features and capabilities to your website without the need for complex coding or development work.
  • Enhanced performance: Access specialized tools for analytics, customer relationship management (CRM), and inventory management.
  • Efficient operations: Streamline business operations by integrating with accounting software, payment gateways, and shipping services.

Third-party cloud software integration with CMS platforms streamlines various ecommerce operations, from inventory management to customer service. Streamlining improves efficiency and a better overall shopping experience for customers.

Web development trends

Web development trends are shaping the CMS landscape, influencing the features and capabilities of modern CMS platforms. A modern CMS platform should support these trends:

  • Mobile optimization: Ensure your website is responsive and optimized for mobile devices as mobile shopping grows.
  • Progressive web apps (PWAs): PWAs provide a native app-like experience on the web to improve user engagement and conversion rates.
  • Voice search optimization: Optimizing your website for voice search is becoming increasingly important with the rise of voice-activated devices.
  • Augmented reality (AR): Incorporate AR features to allow customers to visualize products in their real-world environment before purchasing.
  • Single page applications (SPAs): SPAs offer a smooth, seamless user experience by loading content dynamically without page refreshes.

Keeping up with web development trends is crucial for ecommerce businesses. You can adopt innovative technologies and features that enhance the user experience and set your business apart from the competition.


CMS platforms play a pivotal role in the success of ecommerce businesses. The choice of a CMS platform should align with your business’s unique needs, budget, and the ever-evolving trends and technologies in the ecommerce landscape.

As you explore the world of ecommerce platforms, consider how they address emerging trends such as advanced SEO tools, drag-and-drop website builders, marketing automation, digital asset management, third-party core software integration, and web development advancements.
By staying informed and selecting a CMS platform that adapts to these trends, you can future-proof your ecommerce business and provide exceptional shopping experiences for your customers.

Frequently Asked Questions

How do drag-and-drop website builders work?

Drag-and-drop website builders provide an intuitive interface where users can select and drag elements (such as images, text, or forms) and drop them onto a web page. This allows users to design and arrange web pages without coding.

What is marketing automation, and why is it beneficial for ecommerce?

Marketing automation involves using software and technology to automate marketing tasks and processes. It’s beneficial for ecommerce, as it helps businesses deliver personalized marketing campaigns, engage with customers more effectively, and optimize campaign performance.