Your Web Address | NEXT BASKET

Every online resource that is part of the internet space needs a web address (or URL) to be accessed.

Your online store must be linked to a unique web address to which users can connect.

What is a Web Address?

A web address, also known as a URL (Uniform Resource Locator), is a unique identifier for a webpage or another online resource.

A web (URL) address consists of several elements:

Protocol – http:// or https:// indicates the protocol through which the user’s browser and the web server establish a connection.
Website Domain Name – a unique name in text form that establishes a connection to a digital IP address used to access a website from user software.
Resource Path – shows the resource name for which the browser sends a request (e.g., /dictionary/file.html).

The web address is how your customers access your e-commerce site.

Its significance can be expressed through the following three essential characteristics:

The web address is a short and easy-to-remember text, increasing the chances of users visiting your website regularly.
The web address affects your SEO optimization and organic conversions.
The web address is a tool for quickly and easily identifying and accessing your site.

Purchasing a domain is necessary for creating a web address, as the domain name is essentially part of the web address.

The purchase and registration of a domain are carried out in the following main steps:

Choose a domain registrar – this is a merchant or intermediary through which you buy a domain for your business.
Check if the name you want is available – if it’s already taken, consider another one that’s as close to the desired one as possible and corresponds to your business name, products, etc.
Enter your company details – the registrar needs this information to know who is buying and becoming the domain owner.
Pay for the domain – typically, payment is made annually.

The web address must meet several basic requirements:

It should contain a protocol (http:// or https://) to ensure security when retrieving information between the web browser and the website server.
It should contain a domain – the site’s name- consisting of one or several words separated by dots.
It shouldn’t contain special characters – spaces, quotes, commas, and similar.
It should be unique, as short as possible, and easy for users to remember.
It should correspond to your business name, activity, and products or services.

Do not hesitate to reach out to our team if you need help choosing, buying, or registering the best domain name for your ecommerce website.