Ecommerce Merchandising Strategy and Tools by NEXT BASKET
Customers expect a seamless and engaging online shopping experience that mirrors the personalized attention they would receive in physical stores.
Effective merchandising can make all the difference in converting visitors into loyal customers.With NEXT BASKET’s ecommerce merchandising tools, you can achieve just that — curating an enticing shopping environment that encourages customers to explore, discover, and ultimately make a purchase.
Which products will be placed at the top of each page?
The arrangement of products is vital to boosting sales on your online store.
Let’s explore some effective techniques to optimize product placement, so you can decide which products to display first:
- Promotional Goods and Offers: Highlight discounted items and attractive offers at the top of each page, including the homepage. This entices customers and encourages them to explore more.
- Showcase the Latest Products: Keep your catalog fresh by featuring recently added items. Customers love to discover new arrivals, which can increase interest in your ecommerce website.
- Know Your Target Audience: Place items that are most wanted by your specific target group prominently. Understanding your customers’ preferences can lead to higher conversion rates.
Can you sell swimwear in winter?
Yes! Many online retailers run sales on summer clothes in the winter and winter goods in the summer — and you can, too.
Here are some ecommerce merchandising strategies you can use to sell products that are not seasonally trending:
- Create promo offers for off-season products at a lower price than the active season to attract consumer attention.
- Use merchandising techniques that combine off-season and seasonal products under a common theme or as part of different campaigns.
- Display themed banners and design materials that present your offer in a visually appealing way.
- Craft advertising messages that evoke emotions and highlight the importance of preparing the perfect swimwear for their next adventure.
The right advertising messages have the power to convince the visitor that a bathing suit is necessary — even when it’s snowing outside, and the temperature is close to zero.
How does good merchandising increase sales?
An effective merchandising strategy can significantly boost your online store’s sales.
Here’s how you can achieve it:
- Strategic Product Positioning: Place your best-selling or most attractive products in visible and easily accessible spots. This increases the chances of customers making a purchase.
- Eye-Catching Visuals: Invest in high-quality images and designs that showcase your products and product categories in the best light. Aesthetically pleasing visuals create a positive shopping experience.
- Intuitive Store Layout: Organize products into clear categories and subcategories. Group related products and implement user-friendly filters to help customers find what they need quickly.
- Detailed Product Information: Provide comprehensive details about each item, including accurate descriptions, sizing guides, and customer reviews. Professionally crafted product descriptions build trust and reduce purchase hesitations.
- Irresistible Offers and Promotions: Create compelling discounts or limited-time deals to motivate customers to buy. Offer personalized recommendations based on customer data and browsing history to enhance their shopping experience.
The arrangement of products on the site as a powerful conversion tool
The way products are arranged and showcased on your ecommerce site plays a crucial role in capturing the attention of online shoppers and driving sales.
With NEXT BASKET’s cutting-edge merchandising tools, you can create a visually appealing and user-friendly online store that maximizes customer engagement and boosts conversions.
Your ecommerce store is not just a collection of products but also an immersive shopping experience that should guide customers seamlessly from exploration to purchase.
Cleverly arranging products, showcasing trending items, and providing personalized recommendations are all part of a successful ecommerce merchandising strategy that influences consumer decisions.
Merchandising goes beyond displaying products randomly; it’s about curating a compelling story that resonates with your target audience.
The placement of products, the use of eye-catching banners, and the presentation of related items all play a role in guiding customers toward making a purchase.
Online merchandising opportunities by NEXT BASKET
As a leading next-generation platform for ecommerce sites, NEXT BASKET offers a wide range of online merchandising opportunities to empower your ecommerce business.
Our platform has advanced features and tools that enable you to create a captivating shopping journey for your customers, increasing the likelihood of conversion and driving repeat business.
Product segmentation is the process of categorizing products based on various attributes, such as type, price, or popularity.
By implementing product segmentation strategies, you can effectively showcase complementary products and entice customers to explore more and make additional purchases.
This approach also enhances cross-selling opportunities and encourages customers to discover related products they might have otherwise missed.
Imagine a customer searching for a new pair of running shoes in your online store. With NEXT BASKET’s product segmentation tools, you can present them with a selection of running shoes and related items such as running apparel, water bottles, and fitness accessories.
This smart e-commerce merchandising technique inspires the customer to create a complete workout ensemble, boosting the average order value and customer satisfaction.
Menu, site architecture, and clustering
A well-organized site architecture is essential for a seamless customer journey.
NEXT BASKET allows you to create a user-friendly menu and site structure, enabling site visitors to navigate effortlessly and find their desired products.
By clustering related items together, you can enhance the customer’s browsing experience and increase the likelihood of them making purchasing decisions.
Site architecture involves both the placement of navigation menus and the logical organization of categories and subcategories.
With NEXT BASKET’s intuitive website builder, you can easily customize your menu and create a structured site architecture that aligns with your brand identity and product offerings.
When customers can find what they are looking for, they are more likely to stay longer on your site and make a purchase.
By clustering related products, you create a seamless flow from one product to another, encouraging customers to explore additional items they might be interested in.
Categories and subcategories
Categories and subcategories are vital in guiding customers through your online store.
Organizing products into clear and intuitive categories provides a sense of order. Plus, features like a predictive search function make it easier for customers to find what they are looking for.
Category-based merchandising also enhances your site’s search engine optimization (SEO), making it more visible to potential customers and boosting organic traffic.
Additionally, proper categorization of products enhances the internal linking structure of your website, which is another crucial factor in search engine results.
Search engines like Google consider the organization and structure of your website when determining its ranking in search results. You can improve your online store’s visibility by leveraging proper categorization and attracting more organic traffic.
With NEXT BASKET’s product grouping feature, you can create curated collections of products that appeal to specific customer segments or themes.
Product groups attract customers with targeted promotions, discounts, or seasonal offers, increasing the chances of generating more sales and driving customer loyalty.
Imagine offering a “Summer Beach Collection” that includes swimwear, beach towels, sunglasses, and sunblock. This product group caters to customers looking to gear up for a beach vacation, providing them with a one-stop shopping experience for all their beach essentials.
Product groups not only encourage customers to buy multiple items at once but also enhance cross-selling opportunities.
By presenting related products together, you increase the likelihood of customers adding complementary items to their cart, thereby lifting the average order value.
Custom filters are powerful tools that allow customers to refine their product searches based on specific criteria, such as size, color, or price range.
Implementing custom filters on your ecommerce site ensures a personalized shopping experience, propelling the customer journey forward and increasing the likelihood of conversions.
Let’s say a customer is searching for a dress in your online fashion store. With custom filters, they can easily narrow down their options by selecting their preferred color, design, style, size, or price range.
This streamlined shopping experience saves time and makes the customer’s journey more enjoyable, ultimately leading to a higher chance of conversion for online businesses.
Custom filters are also integral to mobile commerce, as mobile devices’ screen space is limited and every inch matters for your profits.By enabling customers to filter and sort products according to their preferences, you provide a user-friendly experience that caters to mobile users’ needs.
Outfits and bundles
Outfits and bundles are innovative online merchandising strategies that enable you to curate sets of complementary products, inspiring customers with complete looks or product bundles.
By showcasing outfits and binders, you boost sales for individual products and encourage customers to purchase multiple items as a complete ensemble.
Outfits and binders are particularly effective in cross-selling and upselling scenarios in all types of ecommerce websites.
When customers see how products can be used together, they are more likely to purchase the entire set, increasing the average order value and generating more revenue for your business.
Distribution merchandising involves strategically placing top-selling and trending products across various sections of your online store.
With NEXT BASKET’s distribution merchandising tools, you can highlight best-selling items, highest-rated products, or customer favorites, driving more visibility and increasing sales for these key products.
Distribution merchandising is all about showcasing your star products to capture customers’ attention right from the home page.
Imagine featuring “Bestsellers of the Month” on your home page, instantly drawing customers’ interest and encouraging them to explore these popular items further.
Placing top-selling products in prominent locations increases the chances of these products being discovered and purchased.
With NEXT BASKET’s data-driven approach, you can identify which products are trending and strategically promote them to capitalize on their popularity.
Expert merchandising services for businesses from NEXT BASKET
At NEXT BASKET, we understand the significance of expert merchandising in driving business success.
Our experienced team covers all the key elements of ecommerce merchandising strategy and offers tailor-made solutions for your unique business needs.
From optimizing product pages and landing pages to creating effective marketing campaigns, we ensure that your online store delivers a delightful shopping experience to customers.
Our merchandising experts work closely with you to understand your brand, target audience, and business goals.
With this knowledge, they craft a customized ecommerce merchandising strategy that aligns with your vision and enhances your online store’s performance.
Frequently Asked Questions
What is merchandising?
In conclusion, ecommerce merchandising refers to the strategic planning and arrangement of products in a retail environment. The ultimate goal is to optimize sales and enhance the customer experience in brick and mortar and online stores.
Does online merchandising work?
Absolutely. Online merchandising is a powerful strategy that can impact the success of an online business. When implemented correctly, it can lead to increased sales, improved customer engagement, and enhanced user experience.
How does merchandising boost conversions?
Effective merchandising techniques, such as product segmentation, custom filters, and outfits, entice customers and guide them toward making additional purchases. This increases sales and drives revenue for your ecommerce business.