NEXT BASKET is an international company headquartered in the Netherlands, with operations spanning 4 continents and 8 countries It develops an AI-powered e-commerce software platform

The platform enables the creation and management of online stores via a SaaS model, where clients pay a monthly subscription for access to the company-owned software

Founding and Structure

Founded in 2021 by entrepreneur Borislav Malinov, who has extensive experience in e-commerce, marketing, and logistics, NEXT BASKET achieved sales of EUR 28 million in 2024

The company’s organizational structure follows a matrix model, ensuring a clear distribution of responsibilities across its various departments and management levels

Key Departments and Activities

Software Development

Fully entrusted to experienced senior software specialists, organized according to the Domain Driven Design method

The main priority is following the best global practices, such as:

  • Integrated AI
  • Built-in SEO functionality
  • 95% test code coverage
  • Microservices architecture
  • Automatic scaling of server resources

Sales

Responsible for offering services related to the development of online stores

Unlike many competitors, NEXT BASKET sells through both its company website and in-person, via consultants with practical e-commerce expertise

Post-Sales Service

This department supports clients who already have an online store built by NEXT BASKET

Each client (a NEXT BASKET Partner) works with a dedicated account manager, an e-commerce and marketing expert, who assists in site management and overall online business strategy

Other specialized company employees carry out the agreed-upon services in trade, digital marketing, and warehouse operations on behalf of these Partners

Logistics

Oversees the management of all NEXT BASKET fulfillment warehouses and the control of courier services

Supports Partners who store their products in the company’s warehouses through the Business Without Employee option

Global Presence and Localizations

NEXT BASKET provides global services and continuously localizes its platform This includes translation, compliance with local legal and financial regulations, and integration with local payment systems, couriers, and ERP solutions

Client Segmentation

Beginner Traders

Individuals who want to enter e-commerce quickly and easily

They can use the Business Without Employees option: a 3-in-1 model combining an online store, warehousing, and marketing/sales services

Existing Online Stores

Businesses aiming to increase revenue and reduce costs by migrating to the NEXT BASKET platform

Physical Stores

Retailers who want NEXT BASKET to build their online store, using their physical location as the warehouse for e-commerce operations (the LOCAL option)

Distributors and Manufacturers Without an Online Presence

The platform is compatible with most ERP systems and supports quick creation of an online store—suitable for both B2B and B2C sales channels

Large Online Stores

Merchants seeking higher performance, security, and increased sales

NEXT BASKET meets these needs with AI-powered features for automation and customer communication

Values and Strategy

NEXT BASKET employees strongly believe in the company’s core values, with the foremost being: Partners are always at the center!

NEXT BASKET’s development strategy is based on 9 business models, 7 of which belong to the so-called “blue ocean”—new market spaces offering innovative services with no global competition