Ecommerce Catalog Management by NEXT BASKET
How you organize products in your online store plays a major role in how customers find and buy them.
With NEXT BASKET, you get ecommerce catalog management that gives you ready-made solutions for online catalogs and individual product pages.
What is a product catalog?
Your product catalog is the section of your store website where shoppers find information about all the different products or services you offer.
Product catalogs put product listings in one easy-to-view location, typically separated by product category.
For example, if you sell bedding, your online product catalog might have categories for duvets, duvet covers, sheets, pillowcases, pillows, toppers, and mattress pads.
The online catalog should have features to filter by product attributes, such as:
- Fabric, etc.
Digital catalogs should be arranged so visitors can see at a glance what you offer and then click on or search for the specific product they want.
Ideally, they make large catalogs less time-consuming to browse prove to be super helpful for shoppers’ quick buying decisions.
Effective e-commerce catalog management by NEXT BASKET
NEXT BASKET offers expert ecommerce product catalog management to assist your business with managing inventory in your product lines as it’s presented online.
Our ecommerce platform lets you enjoy an intuitive interface to add:
- New products and new SKUs
- Product descriptions
- Specific product details
- Technical specifications
- Product images and videos
- Product variations
You can do all this with only a few mouse clicks via the NEXT BASKET administration panel of your store. You don’t need any special technical knowledge, coding, or skills.
We can also assist you with automatic tagging for product data reports, SEO, and more, so you don’t have to waste time with manual tagging and inaccurate product tags.
We use real-time data validation to check for things like formatting, consistency, and uniqueness, so your catalog is always correct. We can check existing data as well as ensure new data added with updates is correct too.
Arrangement and segmentation of products in the store
No matter if you have a small site or a store with thousands of products across many different categories, your inventory presentation is vital to success.
Products must be arranged so customers can find them easily. Otherwise, you risk missing out on a sale. The NEXT BASKET platform will help you arrange and segment your catalog to boost your online sales while keeping your operational costs under control.
Product page layout
NEXT BASKET assists in the layout of product pages for your catalog to help you meet your goals. We also work to ensure your shoppers have an excellent customer experience every time they visit your website.
Regardless of what you sell or how you want to manage an unlimited number of products, NEXT BASKET makes it quick, seamless, and convenient.
Category, subcategory, and filter management
NEXT BASKET makes it easy to add filters and other ways to sort your items so customers can find them easily when shopping online.
Our platform has designer templates with integrated categorization options. You can select a theme that works best for your industry and merchandise.
Product positioning for upselling and cross-selling
An aspect of ecommerce catalog management that’s important to consider is positioning your goods or services for upsell and cross-sell opportunities. It’s a smart way to increase the average order value and influence customer behavior in your favor.
Our built-in catalog management tool can help you position your goods for increased sales. It enables retailers to ensure upsell and cross-sell items get maximum product visibility when customers look at similar or related items.
Collections, featured products, and personalization for user groups
Want to bring users’ attention to a particular group of goods or services? You can organize your catalog into collections and feature products accessible online.
NEXT BASKET ecommerce experts will also help you personalize displays for different user groups.
Frequently Asked Questions
Are product catalogs and product pages the same thing?
Not quite. A product catalog sorts and displays your products by categories so customers can see them in one place and know what you sell. For example, if you sell women’s clothing, you may see categories for outerwear, pants, skirts, tops, and accessories.
A product page is a page for an individual product. A customer might see your catalog for women’s clothing, click on “outwear,” and then navigate to the product page for a coat they’re interested in. There, they can see available colors, sizes, and a detailed product description.
How much does ecommerce catalog management affect sales?
Catalog management is essential for the success of your ecommerce website. Without good catalog management, it’s difficult for customers to find what they’re looking for. If customers miss items, you can miss out on sales. If it takes them a long time to find a desired product, they may leave the site or fail to come back again.
What if I sell through different sales channels?
If you sell through multiple sales channels and online stores, NEXT BASKET can assist your business with catalog management for each different channel. Just let us know how we can help!