SELF: our platform for your store and your solutions
SELF is a use option of the NEXT BASKET platform where you manage your online store by yourself.
In this case you pay a fixed monthly fee for the software on which your online store is built up (the so-called SaaS solution).
Thus we guarantee you security, functionality and a lot of sales, while you manage your store independently or with the help of your own team.
With the SELF option you use the functionality of the Platform according to the selected price plan, as well as – upon request – 25 free services in the field of e-commerce, performed by our expert team.
Who can benefit from using the Platform option
Self-management of the online store is suitable for several types of businesses:
Experienced online businesses that have their own site and customer service team
Small and start-up businesses looking for the best solution for minimum investment and maximum functionality
Emerging online merchants looking for intelligent and automated foreign trade solutions
Small, medium and large companies looking for an alternative of their current online stores SaaS platform
Are you hesitating whether SELF is the right option for you and your digital business development?
You can choose between three price categories that include a different number of functionalities.
Plan MINI
For shops with a small number of products
Only for the Bulgarian market
For a turnover of up to $250,000 per month
Price: $99 per month
Plan MIDI
For small and medium-sized online stores
For international trade sites
For a turnover of $250,001 to $500,000 per month
Price: $250 per month
Plan MAXI
For medium and large online stores
For international trade sites
For turnover of $500,001 to $850,000 per month
Price: $500 per month
What are your obligations under the SELF option
Your obligations under the SELF option are as follows:
You manage the product catalog of your online store
You accept, process and ship the orders
You plan and implement your marketing and advertising campaigns
You care about your customer service
You plan the sales accounting reporting
You provide storage and logistics for your products
It is enough to contact your personal account manager and request the desired services if you need our assistance for any of the listed activities.
What are NEXT BASKET’s obligations under the SELF option
While you commit to maintaining the development of your e-store, we take care of its flawless operation and functionality.
Our commitment to SELF Partners includes:
Free migration from all other e-commerce platforms
Free consultation regarding the creation and management of your online store
Online store hosting with flexible traffic limit and server space
Constant improvement and modernization of the Platform
Ongoing site maintenance and troubleshooting of technical problems
Regular creation of backup copies of the online store
24/7 support and assistance system via chat, email and phone
Personal account manager who answers your questions and helps you
Every new NEXT BASKET Partner can also take advantage of a free Facebook and Google advertising management service for a one-month period based on a pre-agreed campaign budget.
Benefits for the Partners under the SELF option
Here’s what you gain when you choose a business model for self-management of an e-store under the SELF option:
Budget-friendly solution for a quality and modern online presence
Full control over your business data, processes and campaigns
Expert support and validation of your own business solutions
Constant opportunity to upgrade, grow and scale the business
NEXT BASKET is integrated with over 90 of the most popular external software solutions for marketing, courier services, payment methods, ERP and warehouse systems.
This saves you time and money while giving you the most valuable thing – the freedom to develop the right business strategy without technological obstacles and limitations.
Free and paid services under SELF
Below you can see the complete list of functionalities, free and paid services in the different price plans of the SELF option.
Paid modules in the SELF option
Below you can see the full list of additional paid modules that you can request and use under the SELF option.
Pricing plans
Pay monthly
Pay yearly (save 33%)
OPTION
SELF
Manage your own online store for a monly fee. (SaaS solution)
Replatforming an existing online store to the NEXT BASKET platform including migration of products, product descriptions, categories, images, attributes, 301 references, all static pages, etc.
This is the cloud server where the site is located, allowing uploading and storage of files, images, banners, and videos on a disk space depending on the plan chosen for the specific store
CountriesNumber of online stores in different countries
Ability to create other stores in the same price plan and managed by one admin panel. Additional payment of $50 per month for each subsequent online store above the number specified in the table
AccountsAccounts with access to the Platform administration
Granting access rights to the store's administration panel to specific users, who receive certain roles. Different plans have a different number of accounts with an option to increase them
* Administration App* Mobile application for Platform administration
A mobile phone application to manage the most important functions in the administration panel of the site. You'll be able to change prices, make and adjust discount amounts, remove out-of-stock products, and more
An application through which the NEXT BASKET Partner offers their customers to make cashless and cardless payments online with the possibility of accumulating amounts from returned orders and using them again in the online store
The loyalty program is a system that accumulates bonus points with each purchase of the end customer. This enables increased sales within the existing customer base
A marketing tool allowing customers to get information about topics of interest to them in relation to the online store and the products offered. After a subscription, the electronic newsletter is sent periodically and and keeps the relationship with your customers warm
* Dropshipping* Dropshipping (sale of products that are in a foreign warehouse)
A method of fulfilling online orders, where the products are not in the seller's warehouse, but in a foreign warehouse. They are delivered from the foreign warehouse either to your warehouse or directly to the end customer.
Prices that change depending on the criteria set by the NEXT BASKET Partner for different customers or customer groups; In this case, the prices on the site are different for different types of customers;
Automated marketing software that allows customer targeting (systematic or NEXT BASKET Partner-defined criteria) based on their previous product searches
* Competitors prices* Tracking of prices on competitor sites
A software that allows you to instantly compare the price of a certain product with the one of competitors, while recommending a reduction or increase in its current amount
A marketing strategy based on dividing customers into customer subgroups – For example, how often they shop or visit the site; It has been confirmed in the practice that customer segmentation increases sales;
* Products in foreign languages* Automatic upload of new products to the sites in different countries
When the NEXT BASKET Partner has an online store in several countries, the descriptions of all new products are translated into the relevant language and the platform automatically uploads them to the site
* Online return process* Online product return process
Request product(s) to return through the customer's profile in the online store, subsequent processing for a refund (partial or for the entire order), and replacement of single products; Products requested for return/exchange are visible in the section Returned orders;
* Free returns* Shipment costs when returning a product are free for the customer
Shipment costs when returning a product are free for the customer if the amount for the value of the product remains in the e-wallet. This is a marketing ploy to encourage online store customers to use the e-wallet, which encourages them to come back to shop again.
* Online to a physical store* Creating an online store to a physical store
An easy way to increase sales; the only obligation of the physical store is to pack the products from the online order, stick a bill of lading, and hand them over to the courier;
No surcharge on transactionsNo surcharge on credit and debit card transactions
NEXT BASKET does not charge additional fees for transactions with debit or credit cards – these depend only on the banks the NEXT BASKET User has a contract with or the electronic payment systems used in the online store
Possibility to use a selected visual theme of the online store, which corresponds to the relevant business category of the NEXT BASKET Partner and can be adapted to the corporate identity of the brand
Ability to choose from ready-made predefined categories, subcategories, and filters corresponding to the type of business, in order to launch the online store faster and more efficiently
This setting allows you to manage files already uploaded to the store – photos or texts to specific products, including deleting old ones, and uploading new ones.
This functionality makes it possible to set which messages the customers of the online store receive, as well as stop or activate messages depending on the desired type of communication with them.
Admin panelManagement of the administration panel of the store
With this functionality, the NEXT BASKET Partner has access to everything that happens in the online store: they can track customer orders, create bills of lading, process information, track sales reports, etc.
Chat connectionCustomer connection with the online store via chat
The chat feature enables the end customer to connect with a representative of the platform at any time and get real-time advice and assistance to resolve the issues they encounter.
This is one of the most important features of the platform, which significantly reduces hosting costs. It consists in the fact that when the traffic is low, few servers are used, and vice versa – increasing the servers when the traffic is high.
Automated test orderAutomated test order several times a day
NO
Commercial
MICRO
MINI
Abandoned cartAbandoned cart management
Automatically send a personalized email or SMS with items that have been left in the cart, along with a direct checkout link to make it easy for customers to return to the store and complete the purchase
Request product(s) for return through the customer's profile in the online store and subsequent processing for a refund (partial or for the entire order); The products are visible in the Returned Orders section;
A little window with informative, addvertising or marketing purpose, which is visualized at a certain stage of the user's stay on the site. It may contain useful links, news, important information or exclusive offers to the user.
Additional graphic element, which may be positioned on different pages of the website in order to provide up-to-date information. It may be activated and deactivated freely, using it to announce news, sales reminders, changes in order processing time, etc.
The discount allows customers to use a code of numbers, letters, or a combination of the two, as well as input in the box Promo code can see the reduced price automatically.
Automatic titlesAutomatic titles and meta descriptions
The SEO title and meta description fields are automatically filled in when the product title and description are created, and can be edited afterwards.
* Invoicing* Invoicing, including international customers
The platform has a function for manual and electronic invoicing. When the online store is in a foreign country, the invoice meets the requirements of the relevant tax legislation.
The platform offers the possibility to use and apply the different tax rates for the respective country. The amount of fees is determined by the NEXT BASKET Partner and depends on the service offered.
A credit note is issued in the event of a chargeback, invoice error, defective product, purchase cancellation, or another circumstance. Through the administration panel of NEXT BASKET, they are issued completely automatically.
Integration with chat applications to make a direct connection with customers when inquiring about a product or looking for information about the online store.
Automatic synchronization of orders with courier companies, sending them the necessary information and subsequent generation of a bill of lading number by them, which fully automates the process of fulfilling orders. This also makes it possible to track orders paid by cash on delivery in the Orders section.
Bill of lading with one clickGenerate a bill of lading with one click
Generating a bill of lading and printing it with just one click from the administration panel, with the data for it automatically filled in when the customer requests an order.
* Google Page Speed* Google Page Speed Insights (Google software that measures site health)
PageSpeed Insights (PSI) is a tool for reporting the performance of a given page on both mobile and desktop devices. PSI makes suggestions to improve the tested pages and optimize the loading speed.
* Google Mobile Tool* Google Mobile Friendly Tool (Google's tool for checking the mobile version of the site)
A quick and easy way to check the performance of a site page on different mobile devices. The test results include a screenshot of the selected page as well as a list of all detected issues.
The test shows which Google search results, enriched with additional information and a picture, are found on the page, as well as any type of errors or warnings related to structured data. In case of errors/warnings, the tool provides information about their nature and how they can be fixed.
Structured information about site traffic, broken down by total number of visitors, number of unique visitors and total number of sessions. Analyzing these key metrics provides a complete picture of traffic and audience engagement, providing the basis for performance optimization.
Replatforming an existing online store to the NEXT BASKET platform including migration of products, product descriptions, categories, images, attributes, 301 references, all static pages, etc.
This is the cloud server where the site is located, allowing uploading and storage of files, images, banners, and videos on a disk space depending on the plan chosen for the specific store
CountriesNumber of online stores in different countries
Ability to create other stores in the same price plan and managed by one admin panel. Additional payment of $50 per month for each subsequent online store above the number specified in the table
AccountsAccounts with access to the Platform administration
Granting access rights to the store's administration panel to specific users, who receive certain roles. Different plans have a different number of accounts with an option to increase them
* Administration App* Mobile application for Platform administration
A mobile phone application to manage the most important functions in the administration panel of the site. You'll be able to change prices, make and adjust discount amounts, remove out-of-stock products, and more
An application through which the NEXT BASKET Partner offers their customers to make cashless and cardless payments online with the possibility of accumulating amounts from returned orders and using them again in the online store
The loyalty program is a system that accumulates bonus points with each purchase of the end customer. This enables increased sales within the existing customer base
A marketing tool allowing customers to get information about topics of interest to them in relation to the online store and the products offered. After a subscription, the electronic newsletter is sent periodically and and keeps the relationship with your customers warm
* Dropshipping* Dropshipping (sale of products that are in a foreign warehouse)
A method of fulfilling online orders, where the products are not in the seller's warehouse, but in a foreign warehouse. They are delivered from the foreign warehouse either to your warehouse or directly to the end customer.
Prices that change depending on the criteria set by the NEXT BASKET Partner for different customers or customer groups; In this case, the prices on the site are different for different types of customers;
Automated marketing software that allows customer targeting (systematic or NEXT BASKET Partner-defined criteria) based on their previous product searches
* Competitors prices* Tracking of prices on competitor sites
A software that allows you to instantly compare the price of a certain product with the one of competitors, while recommending a reduction or increase in its current amount
A marketing strategy based on dividing customers into customer subgroups – For example, how often they shop or visit the site; It has been confirmed in the practice that customer segmentation increases sales;
* Products in foreign languages* Automatic upload of new products to the sites in different countries
When the NEXT BASKET Partner has an online store in several countries, the descriptions of all new products are translated into the relevant language and the platform automatically uploads them to the site
* Online return process* Online product return process
Request product(s) to return through the customer's profile in the online store, subsequent processing for a refund (partial or for the entire order), and replacement of single products; Products requested for return/exchange are visible in the section Returned orders;
* Free returns* Shipment costs when returning a product are free for the customer
Shipment costs when returning a product are free for the customer if the amount for the value of the product remains in the e-wallet. This is a marketing ploy to encourage online store customers to use the e-wallet, which encourages them to come back to shop again.
* Online to a physical store* Creating an online store to a physical store
An easy way to increase sales; the only obligation of the physical store is to pack the products from the online order, stick a bill of lading, and hand them over to the courier;
No surcharge on transactionsNo surcharge on credit and debit card transactions
NEXT BASKET does not charge additional fees for transactions with debit or credit cards – these depend only on the banks the NEXT BASKET User has a contract with or the electronic payment systems used in the online store
Possibility to use a selected visual theme of the online store, which corresponds to the relevant business category of the NEXT BASKET Partner and can be adapted to the corporate identity of the brand
Ability to choose from ready-made predefined categories, subcategories, and filters corresponding to the type of business, in order to launch the online store faster and more efficiently
This setting allows you to manage files already uploaded to the store – photos or texts to specific products, including deleting old ones, and uploading new ones.
This functionality makes it possible to set which messages the customers of the online store receive, as well as stop or activate messages depending on the desired type of communication with them.
Admin panelManagement of the administration panel of the store
With this functionality, the NEXT BASKET Partner has access to everything that happens in the online store: they can track customer orders, create bills of lading, process information, track sales reports, etc.
Chat connectionCustomer connection with the online store via chat
The chat feature enables the end customer to connect with a representative of the platform at any time and get real-time advice and assistance to resolve the issues they encounter.
This is one of the most important features of the platform, which significantly reduces hosting costs. It consists in the fact that when the traffic is low, few servers are used, and vice versa – increasing the servers when the traffic is high.
* Dropshipping* Dropshipping (sale of products that are in a foreign warehouse)
A method of fulfilling online orders, where the products are not in the seller's warehouse, but in a foreign warehouse. They are delivered from the foreign warehouse either to your warehouse or directly to the end customer.
Prices that change depending on the criteria set by the NEXT BASKET Partner for different customers or customer groups; In this case, the prices on the site are different for different types of customers;
Automated marketing software that allows customer targeting (systematic or NEXT BASKET Partner-defined criteria) based on their previous product searches
* Competitors prices* Tracking of prices on competitor sites
A software that allows you to instantly compare the price of a certain product with the one of competitors, while recommending a reduction or increase in its current amount
* Online return process* Online product return process
Request product(s) to return through the customer's profile in the online store, subsequent processing for a refund (partial or for the entire order), and replacement of single products; Products requested for return/exchange are visible in the section Returned orders;
* Free returns* Shipment costs when returning a product are free for the customer
Shipment costs when returning a product are free for the customer if the amount for the value of the product remains in the e-wallet. This is a marketing ploy to encourage online store customers to use the e-wallet, which encourages them to come back to shop again.
* Upsell* Upsell (offering a more expensive product for sale)
This is a sales technique that encourages customers to spend more money by purchasing an upgraded or different version of a product before completing the order.
* Mass goods subscription* Subscription for fast moving goods
This functionality allows customers of the online store to subscribe to the delivery of food, washing powder, diapers, and other similar goods for a certain period
An interactive wheel that allows the NEXT BASKET Partner to give away prizes to site visitors in exchange for their email addresses – a tool that makes it easy to create email marketing campaigns.
The module allows creating and editing banners that can include products and product details, advertisements, email, affiliate marketing, or other information.
Structured information about site traffic, broken down by total number of visitors, number of unique visitors and total number of sessions. Analyzing these key metrics provides a complete picture of traffic and audience engagement, providing the basis for performance optimization.
Interactive map with information about countries, regions and cities from which users visit the e-shop. It serves both for performance analysis and for informed planning of subsequent marketing activities at the local level.
A detailed report with all the entry points from which users enter the site, including organic search engine results, social networks, advertising campaigns and e-newsletter. It serves both for performance analysis and for informed planning of subsequent allocation of resources and efforts.
* Visibility analysis* Keyword visibility and traffic analysis
A complete list of keywords and phrases through which users reach the site from the search engine. It serves both to improve and enrich the SEO strategy, and to analyze the results achieved through the previous content strategy.
* Interaction analysis* Form and Button Interaction Analysis
A complete report on the practical interaction of users with forms, buttons and pop-ups within the site. It serves to analyze successful and unsuccessful campaigns, define workable solutions and plan effective interactive elements corresponding to consumer attitudes.
A structured report of the number of orders and the total value of sales, broken down by product, for a specific period of time. It serves to quickly visualize leading products, to inform inventory planning and to plan marketing activities depending on the vision of the product catalog.
Complete information about the phases users go through before completing an order. It shows the number of the site visits which end in a purchase, how many users leave without a purchase, and what their exit point is. It serves to improve the weak points in the content and technical functionalities of the site for the purpose of more conversions.
Automatically send a personalized email or SMS with items that have been left in the cart, along with a direct checkout link to make it easy for customers to return to the store and complete the purchase
Request product(s) for return through the customer's profile in the online store and subsequent processing for a refund (partial or for the entire order); The products are visible in the Returned Orders section;
Creating a bill of ladingPreparation of bill of lading in the administration
Automatic filling in of delivery data for each order with the possibility of editing, subsequent generation of a waybill and the possibility of direct printing from the NEXT BASKET administration panel
Attributes are the varieties in which a given product is offered - color, size, material, etc.; They help customers easily find the desired product without having to search the entire store;
Create size charts for different products or product categories to facilitate customer selection; Size groups are provided by the product manufacturer;
Ability to add video to a product from YouTube, Vimeo and other video hosting platforms or upload and embed your own videos in a suitable video format.
The best way to display a product that allows customers to get to know it in detail, including viewing it from all sides and zooming the image to full screen
Variants with the cursorShow available sizes or colors when hovering over the product (hover)
This feature allows the customer to see the available sizes of a product without having to go to its page – shortening the selection time and speeding up the order.
Grouping of products according to criteria set by the Partner or NEXT BASKET sales department. They are used to divide the product catalog into categories and make it easier to browse the store.
Using a CSV file to import and export products to/from the online store. The CSV file allows this to be done for a large number of products and their varieties at once.
The XML file enables a one-time import of products or their synchronization at a certain interval. It represents a link in XML format provided by a partner or distributor of the NEXT BASKET Partner and any change in the products is automatically reflected in the online store.
XML product feedXML product feed (online catalogue)
Export all products in XML format and generate the necessary XML file. Export all products or only a selected category or brand for the purpose of providing partners.
In the NEXT BASKET platform, all product descriptions are created according to a pre-created template to look the same and to support their automated translation into a foreign language.
* Upsell* Upsell (offering a more expensive product for sale)
This is a sales technique that encourages customers to spend more money by purchasing an upgraded or different version of a product before completing the order.
All fields that are filled in the store - for products, customers, suppliers, payment methods, etc. They present filters that facilitate the administration of the store.
* Mass goods subscription* Subscription for fast moving goods
This functionality allows customers of the online store to subscribe to the delivery of food, washing powder, diapers, and other similar goods for a certain period
A little window with informative, addvertising or marketing purpose, which is visualized at a certain stage of the user's stay on the site. It may contain useful links, news, important information or exclusive offers to the user.
Additional graphic element, which may be positioned on different pages of the website in order to provide up-to-date information. It may be activated and deactivated freely, using it to announce news, sales reminders, changes in order processing time, etc.
The discount allows customers to use a code of numbers, letters, or a combination of the two, as well as input in the box Promo code can see the reduced price automatically.
Automatic titlesAutomatic titles and meta descriptions
The SEO title and meta description fields are automatically filled in when the product title and description are created, and can be edited afterwards.
Pay two, get threePromotions of the type Pay two, get three
With special offers of the type Buy X, get Y the customer buys a product, and upon finalizing the order, a free product is automatically added to the basket.
Push notifications that are displayed to customers visiting the online store. They are usually used in short campaigns to re-engage a user or when a new customer is visiting.
Shows a countdown timer for the remaining time a product discount is valid and a button that allows customers to be reminded of the discount X number of days, hours, or minutes before it expires.
A blog embedded in the online store, which gives additional value to the offered products and the brand as a whole. Ability for customers to post comments and embed products to them with a direct purchase button.
Generating a product catalog with the option to automatically upload to the Facebook store and link to the Instagram business profile. Products are displayed automatically, with the possibility of creating marketing campaigns or marking (tagging) specific products.
Ability to create customer groups with different rights and shopping opportunities; automatic segmentation of customer groups. Ability to manually create customer groups and move from one group to another.
All discounts can be applied to different customer groups, and after logging into the account of a customer from a given group, the discount for the corresponding group is automatically applied.
Section for creating and managing e-mail to the domain of the NEXT BASKET Partner. Possibility of branding the e-mails and successfully establishing the name of the relevant business.
A feature that allows a customer, after entering their email, to consent to receive in-store discount information. All requests enter a separate list for easier management of the client group.
An interactive wheel that allows the NEXT BASKET Partner to give away prizes to site visitors in exchange for their email addresses – a tool that makes it easy to create email marketing campaigns.
Promotions sectionSection Promotions in the administration
Enables the NEXT BASKET Partner to manage all promotional campaigns and individual promotional products from a separate section in the store's admin panel.
Google Analytics 4 (GA4)Integration with Google Analytics 4 (GA4)
Google Analytics 4 (GA4) is the most common free web analytics tool. Includes features that can identify trends and patterns of visitor engagement with a website. Enables data collection, analysis, monitoring, visualization, reporting, and integration with other applications.
Google Tag ManagerIntegration with Google Tag Manager
Google Tag Manager is a tool for easily and conveniently adding and editing tags (markers) in the online store, through which events are tracked (adding to the cart, for example)
* Google Business Data Feed* Integration with Google Business Data Feed
This is where multiple data sources (known as data feeds) are provided and managed for ads, extensions, and targeting for different Google Ads campaigns. Allows seeing the total number of clicks, impressions, and campaigns associated with the data feeds; enables the creation of attributes for custom responsive search ads.
Facebook Pixel (CAPI)Integration with Facebook Pixel (CAPI)
When using Facebook Pixel, Facebook collects event and conversion data. With CAPI, proprietary data such as customer IDs or purchase events is collected and then shared with Facebook. This server-side tracking is a more accurate way to track Facebook actions.
SEO functionalities (built into the Platform)SEO functionalities built into the Platform (site optimization for search engines)
MICRO
MINI
Professional SEO optimization
Achieving site loading under 1 second; reaching 95% Performance in tests. SEO is search engines optimization. This service aims to improve the performance of the site so that it becomes more visible and increases organic traffic (for which there are no advertising costs)
Creating unique texts by ""multiplying"" an already created text using synonyms. Creation and optimization of unique texts and metadata that contain useful information for users and meet the requirements of a given search engine in order to improve search visibility.
Creation or optimization and metadata of content that contains unique text for a given brand. The goal is to achieve better recognition and search by brand.
robots.txt fileModification of robots.txt file (feature required for search engines)
Making changes to the robots.txt file including instructions to bots which addresses to access and which not to crawl in order to avoid overloading the site with requests.
Modification of meta dataMetadata Modification (hidden data for search engines)
Modifying metadata for SEO optimization purposes and improving site visibility when searching for specific phrases. Metadata is important because it provides information about relevant pages on the site and helps search engines and crawling bots navigate better.
Creation of a dynamic sitemap that updates with every new request. This makes the sitemap.xml file always up-to-date and reflects the current state of the site.
Creation of canonical tags, the purpose of which is to ""tell"" search engines what the main copy of a page is. This way, duplicate content is prevented from appearing, which can be the cause of a drop in search rankings in a given search engine, as well as other problems on the site.
REL PREV and REL NEXT tagsREL PREV and REL NEXT tags (pagination)
Pagination (numbering) of the pages on the site using the tags<rel prev> and <rel next>. This shows the relationship between the URLs of given components in a series of pages.
NO INDEX NO FOLLOW tagsNO INDEX and NO FOLLOW tags (tells search engines to skip certain pages)
Using the tags <no index> and <no follow>, which "tell" search engines that we do not want a web page on our site to be indexed and the links on it to be followed.
3-level meta tags3-level meta tags: in Categories, Products, and Brands
Creation of metadata on category, product, and brand pages. They are created in order to optimize the site and improve its visibility when searching in a certain search engine. Thanks to meta tags, search engines and crawling bots ""understand"" a site in a better way.
Meta pagePages containing: Meta Title, Meta description and Meta keywords (titles, descriptions and words that are visible in a Google search)
Creating unique meta titles, meta descriptions, and using meta keywords for each page for the purposes of SEO optimization and improving site visibility.
* Microformats of Schema.org* Schema.org microformats (structured data)
Microformats are a type of open source data format that we use to "tell" search engines that certain text or page element on our site is important and belongs to a certain data type.
* Rich Snippets for Google and Yahoo* Rich Snippets for Google and Yahoo (advanced search results)
Enriched snippets of search engine results. Creation of extended snippets (extended results) that appear when searching in a search engine as a normal result, but with additional data. A tool for their validation.
Alt tags of imagesAutomatically generate Alt tags on product photos
Automatically create photo alt text that describes what's in the image. This is done for the purpose of SEO optimization, so that bots can ""understand"" the image better, as well as for users who cannot see it.
Google indexingAutomatic indexing of categories, filters and products in Google
Implementation of a dynamic XML sitemap by connecting to the Google API and submitting the products for indexation in the SERP (Search Engine Result Pages).
* Google Mobile-Friendly Test* Integration with Google's Mobile-Friendly Test
This Google test checks how the site looks and works on a mobile device - loading speed, visibility of different elements, etc. Requires entering the site's URL.
* Product & Reviews Rich Snippets* Product & Reviews Rich Snippets (special product preview with more details)
Extended snippets for products and customer reviews. A special preview in Google results where the user sees the product and its reviews in a rich format. This format includes details such as short description, average rating, price, availability, etc.
Breadcrumbs Rich SnippetsBreadcrumbs Rich Snippets (detailed visualization of which page on the site you are on)
Extended snippets for path. A special visualization in Google results and on the site itself that allows the user to track the position of the page in the site hierarchy. They can easily move between categories and subcategories in the hierarchy with just one click.
Organization & Logo Rich SnippetsOrganization & Logo Rich Snippets (information behind the brand on Google)
Advanced organization & logo snippets. A special visualization in Google results that gives enriched information about the brand – including a logo, a short description, links to various profiles in social networks, etc.
* Sitelinks Search Box Rich Snippets* Sitelinks Search Box Rich Snippets (use the search engine of the site in advance in Google)
Extended snippets for the sitelinks search box. A special functionality in Google results that allows using the site's search engine before entering the site itself. The search results are opened directly on the site.
* Internal crawler* Internal robot (crawler) for SEO purposes
The internal robot crawls all the pages on the site to collect the necessary information about the store, process it, and create tasks in order to improve the SEO parameters of the site.
The CWV is a report on the user experience of the site's pages, measuring 4 main parameters, ranked by importance: loading speed, accessibility, best practice, and SEO.
Ready-made design templatesUsing ready-made templates for design
Possibility of using a selected theme that corresponds to the relevant business category of the partner and can be adapted to the corporate identity of the brand.
The module enables the creation of a fully customized design. The option allows making changes to the appearance of the online store and adopting settings in accordance with the corporate identity.
The module allows creating and editing banners that can include products and product details, advertisements, email, affiliate marketing, or other information.
With the help of the photo editing tool, various changes can be made to the photos, such as rotating in a certain direction, cropping, etc., through which the best framing is sought.
The visual editor offers pop-ups customizable to the specific needs of the respective business, which can be used to collect emails, promotional offers and many other purposes.
* Invoicing* Invoicing, including international customers
The platform has a function for manual and electronic invoicing. When the online store is in a foreign country, the invoice meets the requirements of the relevant tax legislation.
The platform offers the possibility to use and apply the different tax rates for the respective country. The amount of fees is determined by the NEXT BASKET Partner and depends on the service offered.
A credit note is issued in the event of a chargeback, invoice error, defective product, purchase cancellation, or another circumstance. Through the administration panel of NEXT BASKET, they are issued completely automatically.
One-click checkout uses the default payment details and shipping information saved in the customer's account to make a purchase with the click of a button.
An option that allows customers who find it difficult or do not have the desire/time to fill in the details at the checkout to make a quick order by entering only email and phone. Thus, a significant increase in the number of completed orders is achieved.
Products savingKeeping the products in the basket when checking out
This functionality is related to automatically saving the added products in the basket, which allows the customers of the store to place the order later.
This functionality enables the customer to choose the place where they will pick up or receive the online order – a physical store of the Partner, courier office, home/work address;
Customers can use Google Pay to make an online purchase (via a button Buy with G Pay or similar), or add their bank card at checkout and save it for later use with Google Pay.
PayPal Checkout is a tool created for online merchants that allows customers to pay for goods or services without having to enter their shipping and billing information.
Changing a product in the basketChanging the color and number of a product from the basket
The platform makes it possible to change a product even when it has already been added to the basket. This makes it easier for the customer as it saves them time and effort to remove the wrong product and add the right product.
Integration with chat applications to make a direct connection with customers when inquiring about a product or looking for information about the online store.
Order emailEmail to customer to review product(s) after order is placed
Sending an automatic email after an order has been placed, containing summary information about the contents of the basket, the customer's details and the delivery address. Ability to view the products from the basket after receiving the email.
* Survey email* Email to customer after delivery with survey
A setting for sending an automatic email after confirmation of a received shipment asking the customer to rate the product, the overall service or their user experience in the online store.
Automatic synchronization of orders with courier companies, sending them the necessary information and subsequent generation of a bill of lading number by them, which fully automates the process of fulfilling orders. This also makes it possible to track orders paid by cash on delivery in the Orders section.
Bill of lading with one clickGenerate a bill of lading with one click
Generating a bill of lading and printing it with just one click from the administration panel, with the data for it automatically filled in when the customer requests an order.
Courier selectionPossibility to choose a courier at the checkout
Before completing the order, the customer can choose who will make the delivery by specifying one of the courier companies with which the NEXT BASKET Partner has a contract.
* Google Page Speed* Google Page Speed Insights (Google software that measures site health)
PageSpeed Insights (PSI) is a tool for reporting the performance of a given page on both mobile and desktop devices. PSI makes suggestions to improve the tested pages and optimize the loading speed.
* Google Mobile Tool* Google Mobile Friendly Tool (Google's tool for checking the mobile version of the site)
A quick and easy way to check the performance of a site page on different mobile devices. The test results include a screenshot of the selected page as well as a list of all detected issues.
The test shows which Google search results, enriched with additional information and a picture, are found on the page, as well as any type of errors or warnings related to structured data. In case of errors/warnings, the tool provides information about their nature and how they can be fixed.
Structured information about site traffic, broken down by total number of visitors, number of unique visitors and total number of sessions. Analyzing these key metrics provides a complete picture of traffic and audience engagement, providing the basis for performance optimization.
Interactive map with information about countries, regions and cities from which users visit the e-shop. It serves both for performance analysis and for informed planning of subsequent marketing activities at the local level.
A detailed report with all the entry points from which users enter the site, including organic search engine results, social networks, advertising campaigns and e-newsletter. It serves both for performance analysis and for informed planning of subsequent allocation of resources and efforts.
* Visibility analysis* Keyword visibility and traffic analysis
A complete list of keywords and phrases through which users reach the site from the search engine. It serves both to improve and enrich the SEO strategy, and to analyze the results achieved through the previous content strategy.
* Interaction analysis* Form and Button Interaction Analysis
A complete report on the practical interaction of users with forms, buttons and pop-ups within the site. It serves to analyze successful and unsuccessful campaigns, define workable solutions and plan effective interactive elements corresponding to consumer attitudes.
A structured report of the number of orders and the total value of sales, broken down by product, for a specific period of time. It serves to quickly visualize leading products, to inform inventory planning and to plan marketing activities depending on the vision of the product catalog.
Complete information about the phases users go through before completing an order. It shows the number of the site visits which end in a purchase, how many users leave without a purchase, and what their exit point is. It serves to improve the weak points in the content and technical functionalities of the site for the purpose of more conversions.
* Due amounts report* Report on the relationship with the courier companies with an emphasis on the amounts owed and the obligations to return orders
A detailed report on unclaimed, undelivered, or unpaid shipments (amount and percentage share of all shipments), obligations of the courier to the online store and of the store to the courier, etc.
Presentation of the average cost per courier for a certain period by countries/cities/sites. The reference makes it possible to make a comparison between different courier companies.
A report on the online orders returned to the warehouse (number and share in %) over a certain period with a breakdown by courier and by country according to three indicators: replacement, return, and unclaimed.
* Analysis of payments for a period* Analysis of payments over a certain period at a given site
Detailed information on payment methods – share of payments in cash (at a physical store), by card (all types of sites), by bank transfer (only online channel, B2B and B2C), by cash on delivery, by postal money transfer (only online channel, B2B and B2C).
A detailed report on the average values of margins and markups over a certain period, broken down by channels, categories, subcategories, suppliers, etc.
