Borislav Malinov, founder of Next Basket
Borislav Malinov
FOUNDER

One of the most prominent Bulgarian entrepreneurs and investors in various business sectors. Chairman of the Supervisory Board of “Nord Holding” AD. Chairman of the Bulgarian Association for Recycling (BAR). Founder of the online store Kidso.bg and the NEXT BASKET ecommerce platform. Consultant at Ayurveda Clinic – Sofia.

Ivaylo Georgiev, CEO at Next Basket
Ivaylo Georgiev
CEO

Highly qualified manager with over 10 years of experience in e-commerce, including platforms such as Magento, Shopify, PrestaShop, WooCommerce, and others. Has been involved in numerous international and Bulgarian projects related to business development and people management. Over the last 15 years, has managed teams of over 70 people. Has worked at Microsoft, A1, Ozone, and others.

Ventsislav Kostov, CFO of Next Basket
Ventsislav Kostov
CFO

Holder of a Master’s degree in Economics with specializations in “Finance” and “Banking Management.” Possesses managerial experience in the field of corporate finance and banking, gained in leading banks and commercial companies in Bulgaria. Has worked in banks, petroleum companies, and others.

Petar Ivanov, CHRO of Next Basket
Petar Ivanov
CHRO

Professional with over 15 years of HR experience in Telecom, IT and BPO sector. Petar has not only corporate but also freelance experience as a business consultant and trainer. With a management experience of over 10 years, he has managed teams of up to 50 people, managing international projects in various HR areas.

Daniela Malinova, Commercial Director at Next Basket
Daniela Malinova
Commercial Director

Professional with over 20 years of experience in trade, business, media and advertising. She worked with Bulgarian and international companies, being fluent in English, French and Russian. She graduated with a bachelor’s degree in business administration at Thames Valley University, London, and a master’s degree in economics with a specialization in “Trade” at the University of National and World Economy in Sofia.

Rose-Marie Kirkorian, Recruiter at Next Basket
Rose-Marie Kirkorian
Recruiter

She developed her professional skills as a technical recruiter. She is ambitious and dedicated to the ongoing process of learning and progress, contributing to the company’s success. She continually pursues her next achievement and strives to achieve her goals in the best possible way.

Kelechi Ehibudu, General Manager of Next Basket
Kelechi Ehibudu
General Manager – Nigeria.

He brings 18+ years of executive experience in managing high-performing teams and scaling businesses. With a background in digital marketing and fintech, he excels in strategic planning, innovation, and operational leadership, driving revenue growth and sustainable success.