Terms dictionary

• NB, The Platform

  NEXT BASKET

• Partner

  The business user of the Platform

• Customer

  The end customer, who purchases from the online store

• Services

  Free and paid services that are carried out by the NB office

• Integrations

  Pre-established connections to external software and services

• Functionality

  Features built into the Platform

• API

  Application programming interface – a software intermediary that allows two or more programs to communicate with each other through requests and responses.

• Cloud hosting

  Cloud software and services work through an Internet connection instead being run on a local device. Unlike traditional hosting, with cloud hosting, the site is not located on a single server. Instead, it operates through a network of connected virtual and physical cloud servers, providing greater flexibility and scalability.

• CMS

  A content management system is a software platform that helps users create, manage and modify content within their website or e-store, without having to write code or have any programming knowledge.

• ERP

  Enterprise resource planning — specialized software that monitors and manages stock quantities in all warehouses and stores, monitors expenses and income, can do accounting, provides all kinds of reports, etc.

• SaaS

  Software as a Service or the practice of using software on a subscription basis. The software is not installed on your server, but you access it online, paying recurring usage fees.

• SEO

  search engine optimization – optimization of the site and products for the major online search engines so that, when a certain query is entered in the search engine, your online store appears as high as possible on the results page (SERP).

• SSL certificate

  SSL is a digital certificate in the form of a file installed on a website’s server. It authenticates the site’s “identity” and enables an encrypted connection between the server and the user’s browser for the most secure online experience possible.

• UI

  User interface is the point of interaction between a person and a device and/or application. It includes the overall appearance and graphical layout of the application – buttons, text, images, text input fields, screen layout, transitions, animations, and any other elements the user interacts with.

• UX

  User experience is the way a user experiences the use of a product, system or service. It includes the user’s assessment of usefulness, ease of use and efficiency.

• Banner

  A banner is a graphically designed advertising part on a web page or online store. Promotional offers can be displayed in static, animated and flash-animated banners that are placed on the pages of the site, on social networks, or on various types of marketing channels.

• Backend

  This is the online store software (platform). This software manages the site administration, user accounts, shopping cart, filters, product categories, ERP software connection, warehouse program and other functionalities.

• Brand book

  A design product that aims to unify and standardize the brand identity in terms of colors, fonts and overall look. It helps achieve the unification of all elements that the client associates with the brand, such as the online store, e-mail messages, articles, etc.

• Deployment

  All software deployment activities that make the software system available for use on the intended device. It is the mechanism by which applications, modules, and updates are delivered from developers to users.

• Domain

  A text unit that is associated with a numeric IP address used to access a website by user software. This is the name or address of the website that users type into their browser to reach it.

• Copywriting

  Drawing up of professional text content for products, categories, blog, external publications, static pages and social networks, in accordance with the SEO and marketing strategy.

• Kiosk

  A touch monitor where an online store is installed and orders are made from, mostly by touching the screen.

• Migration

  The process of transferring the site from one platform to another. The process involves making significant changes to the website’s technology, structure, content, design, or location in order to improve its performance.

• Microservice architecture

  An innovative type of software architecture that works through small modules communicating with each other, but independent of a large and heavy centralized software. This enables the execution of multiple processes with extreme speed, flexibility and security.

• Market analysis

  Market research and information gathering about the industry and the market environment of the NB Partner, including the external factors impacting the specific business, customer profiles, competition state, etc.

• Server scalability

  This is the opportunity to automatically increase or decrease the number of servers depending on the load of the online store and the number of customers who are accessing it at the same time. Scalability significantly reduces hosting costs when the online store is not loaded.

• Server

  Servers are powerful computers designed to store, process, and manage network data, devices and systems. In a more general sense, a server can be computer hardware or software that provides certain functionalities, such as resources, data, services, or programs, to other programs or devices.

• Web design

  Website or online store creation that meets the vision and needs of the business. The process can include elements of the graphic design, user interface design, software creation and adaptation, and the basics of online search engine optimization.

• Frontend

  This is the visible part of the online store or the content you see on your phone, tablet, or computer. It combines two different elements: graphic design (layout) and user interface (experience).

• Fulfillment software

  An e-commerce automation software solution that can process customer orders and prepare them for shipment from a warehouse or business location. The software automates inventory and warehouse management to make order fulfillment more efficient.

• Hosting

  Placing the online store on a server so that it is visible on the Internet. The server can be physical, but it can also be a virtual server in the cloud space.

Finances, inquiries and reports

• ATV report

  A report on the average value of sales by various criteria – over a period, for an object, etc.

• A-B-C-D analysis

  Analysis of the frequency of sales in order from A, most frequently sold products, to D, least frequently sold products.

• Electronic invoices

  A solution that replaces the manual filling of invoices with an automated process, saving time and avoiding oversights and errors.

• Credit notes

  Documents issued in case of a refund, invoice error, defective product, cancellation of purchase, etc.

ERP system

• Refund

  An operation in which money is refunded to an end customer who returned a product to the physical store.

• Returning an order

  A function to register returned orders and issue a document for this, as well as perform a product replacement.

• Warranty service

  The ability to issue and enter warranties and warranty periods, as well as servicing of warranty goods.

• Store and warehouse inventory

  Recording of all existing stocks in order to establish and document the actual condition of the products, plus determine the assets and liabilities of the store over a certain period.

• Cash register

  Servicing of cash operations in the store.

• Batch and expiration date

  Control and reporting on the movement of goods by batch and expiration date.

• Reassessment

  Reducing the prices of products in the store.

• Receiving goods

  Receiving from a supplier, from another warehouse, or from a production base; Creation of a delivery document and generation by the system of a warehouse receipt; Possibility to specify additional properties of the goods, if necessary, such as batch, expiration date, serial number, etc.

• Sale

  An integrated POS module with the ability to add customers, maintain a customer base, make sales, issue warranty cards, invoices, protocols, etc.

• Store and warehouse revision

  Ability to set the initial state of the store, warehouse or site, to apply the necessary corrections to the actual quantity of goods or inventory, including preparing a report of all shortages and/or surpluses.

• Storage program

  A program for accounting reporting, management, and control of warehouses and stores.

• Cancellation

  Automated cancellation (reversal) operation in case of complaint, return of goods or operator error after the client’s account is closed and backup up by issuing a document;

• Label creation

  A module for creating and printing labels with selected product information.

• ERP system

  A system for monitoring, analyzing, and managing stock in all warehouses and stores, with a function for the monitoring of income and expenses, keeping accounting, and preparing reports based on individually set criteria.

• Automated translation

  Software capability to translate and process products, plus create dynamic and static pages in multiple languages, and upload to the appropriate domain.

• Online store adaptation

  Change by NEXT BASKET of all pages, products and customizations of the online store in line with the Partner’s requirements.

• Administering

  The activities of uploading and arranging products, setting up functionalities, and overall management of the operation of the online store.

• Inbound call center

  Handling inquiries initiated by current or potential customers. These are often related to the need for additional information about the products offered.

• Malicious links

  Inbound links from low-quality, irrelevant, or malicious sites that can harm both a business’s online reputation and the site’s ranking in major online search engines.

• Outbound call center

  Initiating calls to current customers in order to collect additional information about orders placed, making promotional offers, etc.

• Integration of a fulfillment software

  Integration of a warehouse fulfillment software in the warehouse of the Partner, which is specialized in online sales.

• Newsletter

  A marketing tool that allows customers to be informed about topics related to the online store and the products offered on a weekly, monthly, or yearly basis.

• Omnichannel methods

  Building an ecosystem of complementary sales channels, which is achieved through a previously established connection between an online and a physical store.

• Online merchandising

  A technique for arranging the products on the site, the main purpose of which is to support the sale of a given product by correctly positioning the different categories of goods.

• ОРС

  OPC is a European online dispute resolution platform that aims to ensure safer and fairer online shopping within the European Union. The platform offers both a direct customer-to-merchant relationship and a relationship through the mediation of an approved dispute resolution body.

• A/B/X site testing

  Creation and analysis of pre-defined A/B/X tests with the NEXT BASKET partner – the so-called “double-blind” tests for evaluating planned changes and marketing campaigns.

• Alert bar

  Automated messages in the form of push notifications that are displayed to customers visiting the online store. These are usually used in short campaigns to re-engage a user or when a new customer is visiting.

• Content marketing strategy

  A strategy to attract, engage, and provide added value to users through specific types of content that match the requirements of online search engines and the stages of the sales funnel.

• Cross-sell

  A sales technique that encourages customers to buy related or complementary items, which increases the total value of the products in the basket.

• CSV file

  A CSV file is a text file in which the information is separated by commas. It is used to transfer data between programs that normally cannot exchange data, including importing and exporting a large number of products and their varieties to/from the online store.

• Facebook Ads account

  A Facebook tool used to pay for ads on the social network, which tracks ad campaign results and collects data to analyze the reach, engagement, and overall performance of the paid promotions of the business on Facebook.

• Facebook Business Manager

  A Facebook tool that makes it possible to manage various Facebook pages and product catalogs on Facebook and Instagram. It can be linked to a Facebook Ads Account, Facebook Pixel, Facebook Conversion API, Facebook Catalogue, etc.

• GDPR

  The General Data Protection Regulation is a European Union regulation on data protection, confidentiality, and privacy. Its legal framework sets out guidelines for the collection and processing of personal information from individuals based in the EU and the European Economic Area.

• GEO IP detection

  A functionality through which the system automatically recognizes which country or city the customers of the online store are from using their IP address and directs them to the corresponding delivery area.

• Google Ads account

  A system for online advertising of products and services on Google, in which different campaigns can be set up, their current performance can be monitored, and flexible changes can be made depending on the needs.

• Google Analytics

  A Google web analytics service that collects data and provides easy-to-track reports on site performance by different criteria such as traffic entry points, user paths, return on advertising budgets, sales value over different periods, etc.

• Google Data Studio

  A Google tool for converting data into customized information reports and interactive dashboards, offering a quick and accurate view of the entire business.

• Lifecycle marketing strategy

  A comprehensive strategy containing all stages in the marketing of products and services – from the acquisition of new customers to their retention and conversion to brand loyalty.

• Rich snippets

  Rich formats for visualization and user interaction on the Google search results page. They can include images, videos, answers to frequently asked questions, product listings, etc.

• SEO audit of the online store

  An audit of the overall health of the site from the perspective of search engines – with an in-depth look at potential technical problems, domain authority, quality, and relevance of textual content.

• SEO-friendly filters

  Product sorting and segmentation filters that follow all best practices regarding URL structure, canonical tags, and internal link tracking settings.

• Upsell

  A sales technique that encourages customers to order higher-priced products by purchasing an upgraded or different version of a product before completing the order.

• UTM (urchin tracking module)

  A module for the tracking of all marketing links in order to analyze the points of incoming traffic to the online store. A useful tool for standardizing and correctly reporting the results of different campaigns.

• XML file

  XML (extensible markup language) is a markup language and file format for storing, transmitting, and reconstructing data. In the e-store, such a document can be used for a one-time import of products or their synchronization at a certain interval. This happens in a format that is readable by both humans and machines.

• Subscription shopping

  A functionality that allows customers of the online store to subscribe to the delivery of certain products during a certain period. These can be food, household goods, child products or other fast-moving goods.

• Product attributes

  Attributes are the varieties in which a given product is offered, such as color, size, material, etc. They help customers easily find the product they want without having to search the entire store.

• Outfit

  A complete look with complementary products in online stores from the fashion industry. Combining the right products and offering them at a promotional price as a bundle drives sales of more items within a single order.

• Affiliate marketing

  Affiliate marketing is a practice where a business or individual sells someone else’s products or services online for a commission or percentage of the sale. In marketing, affiliate programs are an advertising model where a company compensates third parties who generate traffic or increase brand sales.

• Blog

  A blog embedded in the online store that gives additional value to the offered products and to the brand in general. Includes the ability for customers to post comments and the ability to embed products with them with a direct purchase button.

• Blog on a site

  A dedicated section with carefully planned and professionally written textual content that addresses the needs, interests, and concerns of users. It is prepared entirely according to the requirements of the content strategy, including through technical markup of metadata in the text and images.

• Bundle

  Groups of different but mutually related or complementary products that can only be purchased as a set at a promotional price. Creating bundles is a marketing strategy where consumers are incentivized to buy more than they intended.

• External links

  Links from various domains on the web that, depending on their strength and relevance, can improve or degrade the image of the domain they lead to.

• Digital marketing

  Professional support and management of advertising campaigns on Facebook, Google, TikTok, Criteo, etc. with expert planning, precise targeting, and correct distribution of the intended advertising budget.

• Dynamic prices

  Prices that change according to the criteria for different customers or customer groups set by the NB Partner. In this case, the prices on the site are different for different types of customers.

• Dropshipping

  A method of fulfilling online orders where the products are not in the seller’s warehouse but in a foreign warehouse. They are delivered from the foreign warehouse to the seller’s warehouse or directly to the end customer.

• Duplicate content

  Content that is already indexed by other parts of the site or by other parts of the global web. Depending on the case, managing duplicate content may include rewriting, placing a proper canonical tag, and/or redirecting to a relevant page.

• Electronic wallet

  An application through which the NB Partner allows their customers to make cashless and cardless payments online with the possibility of accumulating amounts from returned orders and using them again in the online store.

• Calendar for social media posts

  A detailed posting calendar for social networks that is tailored to the needs of the business, its brand vision, and planned marketing campaigns.

• Creative advertisement concept

  A professional concept for the vision, messages, emotional impact, and engagement of audiences, all tailored to the needs and goals of the brand.

• Artificial intelligence marketing

  Using automated marketing software that allows targeting of the customer based on their previous product searches.

• Marketing feed

  Product catalog generation with the option to automatically upload to external platforms, such as Facebook, Instagram, Google Merchant, Criteo, Glami, Sravni.bg and many others.

• Marketplace

  A type of multi-channel e-commerce platform where products and services are offered by third parties external to the platform’s developers. In the marketplace, individuals and businesses can offer their products and services to corporate customers or end users.

• Metadata

  Page information data that is often invisible to the end user but provides important information to search engines. It includes a title, highlighted subheadings, meta description, image alt tags, structured data, crawling and indexing commands, etc.

• Mobile application (app)

  A software application developed specifically for use on small wireless devices, such as smartphones and tablets, instead of desktop or laptop computers. Android and iOS mobile application development is aimed at end customers.

• Countdown

  Functionality to add a timer to count down the remaining time a product discount is valid in combination with a button that allows customers to be reminded of the discount X number of days, hours, or minutes before it expires.

• Omnichannel sales

  Making sales both online and from a physical store. In this case, the goods in the physical store are displayed as stock in the online store. The customer can order online and receive the order in a physical store, return an online order to a physical store, etc. In the physical store, online sales are carried out through a kiosk.

• Discounts with a promo code

  A discount that allows customers to use a code of numbers, letters, or a combination of both, and as soon as they enter it in the “Promo Code” field, they can automatically see the reduced price.

• Gift cards

  A digital product that can be used to pay future orders of a certain value.

• Sales funnels

  A long-term marketing strategy that plans the “path” of different types of customers in their interaction with the brand, as well as the behavior of the brand itself in order to engage and convert these customers into loyal followers.

• Product collection

  Groups of products grouped by different criteria in order to create a good semantic separation of the product catalog, facilitate the browsing of the store, and encourage the purchase of complementary items.

• Social network profiles

  Business pages or company profiles distributing marketing content on various social networks, including Facebook, Instagram, LinkedIn, TikTok, YouTube, Pinterest, etc.

• Product reviews

  A functionality that allows customers to rate how well a product they purchased meets their expectations by giving it 1 to 5 stars or writing a review about it.

• Editorial calendar

  A comprehensive plan for the necessary texts for internal use and external publications that meet the requirements of the content strategy of the online store.

• Remarketing strategy

  A marketing strategy to engage users who have already visited the site and interacted with the brand in order to encourage them to take a specific action. A typical example of a remarketing strategy is abandoned cart campaigns with promotional terms in case they are ordered immediately.

• Audience segmentation

  A marketing strategy based on dividing customers into customer subgroups based on various criteria – for example, how often they shop or how often they visit the site. Audience segmentation increases sales.

• Site loading speed

  The time required to render and visualize the site and its elements when requested by a user device. Load speed includes the main framework of the site, the largest “chunk” of content on it, the first opportunity to interact, etc.

• Facebook advertising strategy

  Planning the logic, time frame, and desired effects of paid advertising campaigns on Facebook. This kind of strategy is closely related to pre-created sales funnels that guide the consumer through the various phases of interaction with the brand.

• Content strategy (CMS)

  A strategy to attract, engage, and provide added value to users through the creation of specific types of content that match the requirements of online search engines and the stages of the sales funnel.

• Broken internal links

  Links from one URL to another URL within the site where the page receiving the link has a response code other than 200.

• Site error message

  Automated notification of 404, 403, 5xx, or other types of technical site errors that require resolution and correction in order to maintain good functionality and good search engine rankings.

• Technical SEO improvements

  Automated or manual correction of technical SEO errors in the online store, including broken links, broken URLs, images without alt tags, etc.

• Technical SEO status

  Compatibility of the site and its elements with the technical requirements and best practices in search engine optimization. It can include site architecture, loading speed, meta and structured data, platform technical parameters, etc.

• Heatmaps

  A data visualization technique where you get a complete understanding of how visitors interact with each element of your website. Implementation of heatmaps is a way to analyze the most active interaction points for the end user, as well as to see which sections are performing the worst.

• Trading strategy

  A customer acquisition and retention strategy with four main components: product policy, pricing policy, distribution structure, and communication architecture.

• Fulfillment

  A specialized warehouse and warehouse software, mainly tailored to orders from online stores. Goods in the warehouse are stocked in single units to achieve maximum speed in picking products for online orders by pickers (warehouse employees who collect products from the shelves).

• Pricing policy

  The company’s approach to pricing products and services based on cost, cost price, demand, and competition. The pricing policy aims to ensure both market competitiveness and reasonably planned long-term profits.

• SЕО

  Search engine optimization (SEO) is the art and science of getting pages to rank higher on search engines like Google. Since search is one of the primary ways people discover content online, higher search engine rankings can lead to increased traffic to a website.

• Alt tags

  An alt tag is alternative photo text that describes what’s in the image. This is done for the purpose of SEO optimization, so that bots can “understand” the image better, as well as for users who cannot see it.

• Breadcrumbs rich snippets

  A special visualization in Google results and on the site itself that allows the user to track the position of the page in the site hierarchy. They can easily move between categories and subcategories in the hierarchy with just one click.

• Core web vitals report

  A key web metrics report offering insights into the user experience of the site pages based on four main parameters, ranked by importance: loading speed, accessibility, best practice, and SEO.

• Image SEO

  Image SEO optimization by controlling file size and type, image title, caption, alt tag, and size in KB/MB.

• Image XML sitemap protocol

  An XML sitemap protocol that adds images that are important and bots can’t find otherwise.

• Google mobile-friendly test

  A Google test that checks how the site looks and works on a mobile device – its loading speed, the visibility of different elements, etc. Requires entering the site URL.

• Noindex/Nofollow tags

  Tags that “tell” search engines that we don’t want a web page on our site to be indexed and the links on it to be followed, whenever this is needed.

• Organization and logo rich snippets

  A special visualization in Google results that gives enriched information about the brand – including a logo, a short description, links to various profiles in social networks, etc.

• Product and reviews rich snippets

  A special preview in Google results where the user sees the product and its reviews in a rich format. This format includes details such as a short description, average rating, price, availability, etc.

• Rel prev and rel next tags

  Pagination (numbering) of the pages on the site by using these tags to show the relationship between the URLs of given components in a series of pages.

• Rich snippets

  Extended snippets (extended results) that appear when searching in a search engine as a normal result, but with additional data.

• RSS feed

  An information channel on the site that allows users to receive up-to-date news and articles on specific topics.

• SEO setup checklist

  A complete list of settings and guidelines for store SEO optimization.

• SEO metadata

  The title and short description of the site page visible on the Google results page, plus various meta tags subject to editing and manual improvements.

• SEO spinner

  Software for creating or optimizing unique texts for products, categories and brands by “multiplying” already created text using synonyms – with the possibility of subsequent editing and manual improvements.

• Sitelinks search box rich snippets

  A special functionality in Google results that allows the site’s search engine to be used before entering the site itself. The search results are opened directly on the site.

• URL address structure

  Control over the address structure of the online store, as well as protection from SEO errors of web administrators.

• Automatic indexing

  Implementation of a dynamic XML sitemap by connecting to the Google API and submitting the products for indexation in the SERP (search engine result pages).

• Internal crawler for SEO purposes

  The internal robot crawls all the pages on the site to collect the necessary information about the store, process it, and create tasks in order to improve the SEO parameters of the site.

• Dynamic sitemap.xml

  A dynamic sitemap that updates with every new request. This keeps the sitemap.xml file always up to date and reflects the current state of the site.

• Canonical tags

  The purpose of canonical tags is to “tell” search engines what the main copy of a page is. This way, duplicate content is prevented from appearing, which can be the cause of a drop in search rankings in a given search engine, as well as other problems on the site.

• Crosslinking

  Creating a well-built structure of internal links that allows a link to be created between certain pages on the site.

• Microformats of Schema.org

  A type of open-source data format that we use to “tell” search engines that certain text or a page element on our site is important and belongs to a certain data type.

• Modification on robots.txt file

  Making changes to the robots.txt file including instructions to bots about which addresses to access and which not to crawl in order to avoid overloading the site with requests.

• 301 reference management

  Automatic import and easy modification of 301 references to redirect search engine bots and users from one place on the site to another.

• Pop-up windows

  Pop-ups that can be customized depending on the specific needs of the respective business – collecting e-mails, promotional offers, etc.

• Adaptive design

  The adaptive (responsive) design ensures that pages load in the correct size on different devices – smartphones, tablets, laptops, and desktop computers.

• Brand page

  Separate pages for the most popular brands in the online store, along with their own design and description of the brands and the products they offer.

• Watermark

  A special mark on product photos as a form of image branding that protects it from misuse (theft), including when downloaded from an online store.

• Image cropping

  Editing and various changes to photos – for example, rotation in a certain direction, crop, etc.

• Own design

  A module to create a fully customized site design, make changes to the site’s appearance, and adjust settings in accordance with the corporate identity.

• Static pages

  Pages that provide additional information to the customer or contain terms that the customer must agree to when making a purchase.

• Banners creation

  A module for creating and editing banners that can include products and product details, advertisements, e-mail, affiliate marketing, or other information.

• Template

  A pre-developed design theme that corresponds to the relevant business category of the partner and can be adapted to the corporate brand identity.

• Landing pages

  Specially created pages for promotions and marketing campaigns. They emphasize what is appropriate for the target audience and for the specific campaign objectives.

• Template pages

  Ready-made pages that are subject to change and can be customized depending on specific needs.