The paid services aim to provide you with all the expert support in the field of digital marketing, SEO optimization, accounting for online commerce and any other activity for which you do not have the knowledge or your own team.
This is an innovative way to start and develop e-commerce, which includes not only the software or the tool to manage your online sales, but also everything else you need to have a modern, functional, competitive and profitable online store .
This way you get not just a modern site, but a complete solution for real sales in Bulgaria and a total of 28 countries in Europe.
What are our e-commerce services?
In the NEXT BASKET ecosystem, you will have at your disposal a team of narrow specialists in all areas of e-commerce locally and internationally.
After we develop your online store, you can decide whether to manage it yourself or delegate your digital development tasks to our team.
All about 360 degree business service from NEXT BASKET
A mandatory page for contacting the online store manager and call center, indicating the contact details of the office and warehouse (location, phone number(s), email address).
The NEXT BASKET team drafts Terms and Conditions that regulate the rules under which customers can order the products offered in the NB user’s online store.
NEXT BASKET offers two types of call centers: inbound and outbound. The inbound call center handles inquiries initiated by current or potential customers, often related to the need for additional information about the offered products. With the outbound call center, operators initiate calls to current customers to gather additional information about placed orders, offer promotional deals, etc.
Creating an online store based on a pre-selected theme
The NEXT BASKET team designs the online store based on a pre-selected theme that matches the respective business category of the User and is tailored to the brand’s corporate identity.
A marketing tool that allows customers to be informed about topics of interest related to the online store and offered products. With a newsletter subscription, it is sent periodically, either weekly, monthly, or annually. The price does not include mailing platform fees.
We can put everything about new products on the site: photos, descriptions, warranty terms, technical specifications, maintenance methods, reviews, etc. The price is for foreign languages other than Bulgarian.
Integration with external services and software – with courier companies, payment and ERP systems, marketing tools, etc., upon request by the NB Partner
Through interfaces developed by NEXT BASKET, the Partner can request a service for integration with third-party software.
Integrating a full ERP system, including warehouse, finance, accounting, invoicing, orders, human resources, physical store, etc.
The NB ERP system is modern, reliable, and easy to use. It can be integrated into the Partner’s business – office, warehouse, store, and achieve successful integration between goods-business processes-online store.
Integrating the NB ERP system into the platform only in the physical store of the NB Partner
The service is performed for the Partner’s physical stores to establish a connection between the physical store and the online store. This is a mandatory condition to work under the LOCAL variant.
Digital Marketing (TikTok, Facebook, Instagram, Google, Criteo)
Professional maintenance and management of advertising campaigns on Facebook, Google, TikTok, Criteo, etc. Effective marketing that includes professional planning, precise targeting, and proper allocation of the anticipated advertising budget.
Preparation and implementation of a strategy in Facebook Ads (advertising on Facebook) in order to minimize incomplete purchases in the store.
Preparing and implementing such a strategy in Facebook Ads is guaranteed to reduce unfinished purchases from customers. This strategy is an indispensable part of any successful online store.
Creating and configuring Facebook Business Manager includes – Facebook Ad Account, Facebook Pixel, Facebook Conversion API, Facebook Catalogue, Domains, Apps.
Building and setting up a Google Analytics v4 account with a full e-commerce package
The service includes creating, setting up, and implementing all necessary and discussed standard goals with the NEXT BASKET partner for tracking the online store’s performance. It does not include creating individual implementations.
Creating a monthly posting calendar for social networks
The service includes creating a posting calendar for social networks tailored to the needs of the NEXT BASKET partner. The price does not include creating visuals and texts.
Shows where the end customer most frequently clicks and where they click rarely. The service includes creating and analyzing heatmap data on key pages – Home page, Product Listing page, Product page, Cart, Checkout. Other pages can be added after prior agreement with the NEXT BASKET partner. The price does not include software fees.
Developing an annual Facebook Ads strategy aimed at gathering a potential audience of customers (leads)
The service includes creating a strategy in Facebook Ads through which the NEXT BASKET client can gather a potential audience of customers (leads) and their information (e-mail, phone). The strategy and campaign goals are determined in advance with the Partner.
Creating interactive dashboards for analysis through Google Data Studio (all online store data in one place)
The service includes creating interactive dashboards for analysis in Google Data Studio, helping you get a quick and accurate view of your entire business. All metrics are discussed and defined in advance with the NEXT BASKET partner.
Building an automated report on the performance of ads in Facebook Ads
The service includes building a real-time automated report showing the performance of the ads. The price does not include a monthly subscription to a data transfer application.
Building a comprehensive annual remarketing strategy (bringing back people who have already visited the site)
The service includes building a comprehensive remarketing strategy that includes a marketing mix of channels based on a predefined monthly budget with the NEXT BASKET partner. It does not include the strategy’s implementation.
Building a full lifecycle marketing strategy (customer lifecycle)
The service includes building a comprehensive lifecycle marketing strategy, aiming to cover all stages in marketing – from acquiring new customers to retaining them and turning them loyal to the brand.
Investigation of user searches in Google related to the business’s products or services. Conducted separately for all countries and languages where SEO optimization is planned. The price includes research on up to 200 words for one market.
Collection and grouping of all keywords (up to 200 words for one market) with which users search for the business’s products and services. Includes various indicators for each word such as monthly search volume, competition saturation, seasonality, etc.
Meaningful grouping and planning of interconnections between different groups of products/services offered by the business in one market. Helps in creating the correct architecture of the online store and its respective categories, subcategories, and filters, as well as in the semantic optimization of the site.
Developing a content marketing strategy (CMS) for SEO purposes
Determines what the policy in the field of SEO optimization for a specific market will be over the next 6 months regarding blog article topics, external media, site content, product descriptions, and others.
Assessment and recommendations for improving current content
A one-time assessment of the site’s existing content (e.g., when migrating to NEXT BASKET) to adapt it to the current content strategy. Helps avoid technical and semantic errors, such as keyword cannibalization and/or low content quality. The price is combined with the development of a content strategy for SEO purposes.
Localization of the site for different countries and markets
Setting the correct technical markers for sites with multiple language versions and providing the necessary information to search engines so that each language version is visualized to the correct audience.
Modifications in sizes, formats, alternative tags, and other technical parameters of images according to best practices and search engine requirements.
Determining and integrating the correct types of structured data needed for categorizing pages and displaying enriched results on the search engine results page.
Creating and managing a Google Business Profile for businesses with one or more physical locations to increase on-site visits, including as part of an omnichannel commerce strategy. Monthly subscription.
Creating an editorial calendar and publishing articles in external media
Media calendar: Planning and writing up to 6 articles of up to 3,000 characters each, which meet the requirements of the online store’s content strategy, and publishing in external media for link building purposes. It does not include the amounts paid to the media.
Creating texts for categories, subcategories, product pages, and brand pages, in line with the clustering and the overall content strategy. Up to 10 texts of 2,000 characters each.
Harmonious distribution of internal links with the correct anchor text to give more weight to the main business pages through meaningful references within the site’s semantic map.
Guest Blogging strategy (publishing articles in other blogs)
The service includes initiating and building links for SEO purposes by publishing blog posts in partner blogs, a monthly subscription for one country. It does not include the amounts paid to the blogger.
Errors related to speed coming from an internal Crawler and Core Web Vitals (a Google update that favors sites with high speed and valuable user experience)
Fixing errors related to CWV in terms of: Page Speed (coming from Page Speed Insights), Accessibility, Best Practices, and SEO.
Specialists from the NEXT BASKET team prepare unique product descriptions that meet the following requirements: presenting the product with a focus on the benefits for the customer; indicating the difference compared to other products; description of features and functions.
Refreshing the online store’s look or creating an entirely new design, matching down to the smallest detail the requirements of the NB Partner; creating banners, videos, and product photos.
Refers to various products: clothing, shoes, accessories, industrial products, etc. Clothes are shot on a table or using invisible (ghost) mannequins or live models (women, men, and children); for accessories and small items, 360-degree photos and videos are taken. There’s an option for pickup and return of products from/to the NB Partner’s warehouse (the price includes ironing of clothes).
Providing warehouse space for goods/products for sale
The Partner can store their products in the NEXT BASKET warehouse. Both pallet spaces and fulfillment storage of products in boxes or small cells, called addresses, are offered.
Providing all warehouse services, including accepting returned online orders
The Partner can use the full range of warehouse services, including tracking the shelf life of products (when applicable), annual inventory, and sorting returned products into three groups: fit for sale, defective, and unfit for sale.
The fulfillment software offered by NB is specialized for warehouses processing online store orders – it maps the picker’s route; “stores” frequently ordered items in multiple positions simultaneously, reducing collection time; ensures correct order assembly.
Products from online orders are packaged several times a day, consignment notes for the shipments are prepared, and they are handed over to the courier.
When an online store customer returns a product for repair, NEXT BASKET sends it to the respective warranty service or stores it to allow the Partner to decide what to do with it.
Notification of the need for a new delivery of depleting products
Based on sales analysis and forecasting, the NEXT BASKET ERP system notifies the User about upcoming deliveries (product quantity, delivery date, etc.).
Maintaining an SSL certificate for each page (enhances site security)
The SSL encrypted connection provides secure access to personal information that should not be disclosed to third parties. It’s a search engine requirement for better site ranking. NEXT BASKET can ensure the continuous updating of the SSL certificate.
Standardizing the Partner’s brand appearance in terms of colors and fonts, and harmonizing all elements associated with the brand by the customer – online store, email messages, articles, etc.
Based on market research, which includes gathering information about the Partner’s industry and market environment; external factors affecting the specific business; customers (creating a customer profile); competition, etc.
The NB Partner can commission NEXT BASKET to register their trademark for a fee. As a result, the Partner acquires exclusive rights to this sign, specifically: to place it on their goods and offer them on the market; to dispose of it, transfer it, or allow its use by third parties; to prohibit other parties from using an identical or very similar sign, etc.
