Partnership

Integration of the NEXT BASKET ERP system into your physical site
Price: 500 BGN per terminal (once)

VALUE OF THE SERVICE: 10 % of the online store turnover (sales) without VAT

  • The percentage shall be calculated based on sales excluding VAT and depends on the category of products you sell online
  • All platform functionalities and integrations are included in the management price and are free to use

Free services Paid services
of the NB LOCAL option

All services
(some services are under development)
NB LOCAL
NEXT BASKET manages the online store
Free services Paid services
Use of the platform administration

The NB user can create an online store and its customizations using the administrative panel of NEXT BASKET.

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Constant enhancement of the platform

NEXT BASKET enhances the platform on an ongoing basis by installing updates, adding new functionalities and improving the software.

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Search engine optimization (SEO) with maximum efficiency ensuring online sales at zero expenses

The platform features built-in modules to automate all SEO processes and meets 100% of the SEO requirements of browsers

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Ongoing site maintenance

NEXT BASKET carries out constant monitoring to ensure appropriate work, eliminate any technical issues and create backup copies of the online store. 24/7 monitoring of the platform including automated notifications in the event of technical issues.

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Help Point: 24/7 maintenance and support system

The system provides 24/7 maintenance via chat, e-mail and telephone; access to a ticketing system with response priorities depending on the plan chosen and the urgency of the issue; help center with information and instructions about the individual platform functionalities and integrations.

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GDPR (General Data Protection Regulation) for the online store

The application contains the following documents and functionalities: Personal Data Protection Policy, Cookie Policy, Privacy Policy, Incomplete Order E-mail Notification Policy, Personal Data Processing Consent Statement, Application to Exercise Rights of a Data Subject, Register of Client Personal Data Processed, information bar about the cookies used.

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Advice response up to 3 hours

All plans include free business and/or technical advice within 3 hours with NEXT BASKET expert(s) in online commerce.

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Videо tutorials

Videо tutorials on how to use the platform and manage the online store created by the NEXT BASKET team.

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Free advertisement management on Facebook and Google (1 month)

Free advertisement management on Facebook and Google for a one-month period based on a campaign budget agreed in advance.

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Hosting the online store – with a limit of traffic and server space

Cloud server hosting with a limit of the monthly traffic to the online store and an option to increase the resources after using up the initial parameters set (with a payment of a certain fee).

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Migration of an existing online store to a ready template

Migration of an existing online store to the NB platform including migration of products, product descriptions, categories, photos, attributes, 301 references, all static pages.

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Personal account manager

You have at your disposal a personal account manager who will respond to your questions and provide assistance

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Hosting the online store – with better parameters than the limited one

Cloud server hosting with a limit of the monthly traffic to the online store and an option to increase the resources after using up the initial parameters set (with a payment of a certain fee).

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Setting a link to the platform of the European Commission for online dispute resolution

A link to the European platform for online dispute resolution (ODR) to guarantee safer and fairer online shopping within the European Union (EU). The platform allows EU citizens to submit complaints in their languages in relation to fully online purchases.

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Registration of the online store at the Public Register of the National Revenue Agency (NRA) of the online stores for which information is submitted under Article 52m, paragraphs 1 – 4 of Ordinance No. N-18/2006.

NEXT BASKET assists with the registration at the NRA Public Register of online stores.

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Creating a page for the terms of delivery

This is a page which lists the terms of delivery of online orders by different courier services.

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Creating a page for the terms of return

This is a page which lists the specific terms for the return of product(s) from online orders – deadline, manners of return, etc.

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Creating a page with warranty terms

This page lists the warranty terms of the different categories of products sold by the online store.

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Creating a page with frequently asked questions (FAQ)

FAQ is a page with responses to the most frequent questions asked y end customers of the online store..

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Creating a contact page

A mandatory page for contact with the online store manager and the call center which lists the contact details of the office and the warehouse (location, telephone(a), e-mail).

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Advice from the NEXT BASKET commercial department about the products and their prices (one time upon creation of the online store)

Diverse advice can be offered such as: Selection of products, manner of ordering, appropriate descriptions, pricing, etc.

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Creating General Terms and Conditions

The NEXT BASKET team drafts the General Terms and Conditions, which set out the rules the customers will observe when ordering products offered by the online store to the NB users.

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Call center services

NEXT BASKET offers two types of call centers: For incoming and outgoing calls. The incoming call center services queries from current or potential customers often related to needing additional information about the products offered. With the outgoing call center, the operators are those who initiate the calls to current customers in order to collect additional information about the orders made, making promotional offers, etc.

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Creating the online store using a pre-chosen ready-made theme

The NEXT BASKET team creates the design of the online store using a pre-chosen theme which matches the respective business category of the user and is adjusted to the corporate identity of the brand.

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Initial uploading of products and photos on the website

Possibility to import products if the necessary information and file are provided in the right format (template).

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Use of all capabilities of the ERP system for the online store

ERP system developed by NEXT BASKET which includes different modules: Warehouse, Sales, Customer Management, etc.

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Omnichannel integration between the online store and the physical one

Mutually complementary sales channels with a link between an online and a physical store.

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Dissemination of newsletters (their number is laid down in advance in the contract)

A marketing tool allowing customers to get information about topics of interest to them in relation to the online store and the products offered. Upon subscription, the electronic newsletter is sent out periodically and, depending on the purpose, it may come out weekly, monthly or annually.

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Integration of a dropshipping functionality in the platform

Possibility to integrate the online store with a different dropshipping platform from those available on NEXT BASKET.

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Online merchandising (putting tge products on the website in order)

Includes techniques with the main purpose to support the sale of a product through the right positioning of the various categories of goods.

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Use of all (more than 90) integrations of the platform with external services and software available at the time of signing the contract

NEXT BASKET is integrated with more than 90 of the most popular and effective external services and software for marketing, courier services, payment methods, ERP and warehousing systems, sales channels, etc.

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Check for adverse links (one every three months)

Carried out once within the month with the help of a software monitoring for adverse links which could damage the store rating in search engines

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Ensuring the delivery of online orders in 28 countries

Use of the services allows the NB Partner to send products in multiple countries.

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Installation fee

It is paid if the service of creating and configuring the online store is carried out by NEXT BASKET.

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Creating online stores in 28 European countries

Creating stores in 28 countries in the respective language and currency; taking into account the tax legislation in the respective country

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Program for automated translation and uploading of new products in different languages

Possibility to process products, create dynamic and static pages in multiple languages and upload on the respective domain.

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Integration with external services and software – with courier services, payment and ERP systems, marketing tools and others, upon request from the NB Partner

Through the interfaces developed by NEXT BASKET, the Partner is able to request an integration service with third party software.

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Adjusting the online store to the NB Partner

Change by NEXT BASKET of all pages, products and customizations of the online store in line with the Partner’s requirements.

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Integration of a full ERP system, including warehouse, finance, accounting, invoicing, orders, human resources, physical store, etc.

Link of the Partner’s business software with the platform through the NEXT BASKET link interfaces.

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Integration of the ERP system of the platform only in the NB Partner’s physical store

The services is carried out for physical stores of the Partner in order to effect the link physical store– online store

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Integration of fulfillment software at the NB Partner’s warehouse

Integration of warehouse fulfillment software at the Partner’s warehouse which is specialised for online sales

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Integration of payment and marketing systems chosen by the NB Partner

Possibility to integrate third party software in accordance with the NB Partner’s business requirements.

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Marketing services
Digital marketing (Facebook, Google, Criteo, TikTok)

Professional maintenance and management of advertisement campaigns on Facebook, Google, TikTok, Criteo and others. Effective marketing, including professional planning, accurate targeting and appropriate allocation of the advertisement budget.

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Creation of a UTM (Urchin Tracking Module) template in Excel/Google Sheets
(links tracking the source of traffic to the online store)

The use of a UTM template for all marketing links will help you streamline and report accurately the results of your marketing campaigns.

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Devising and implementing a strategy on Facebook Ads (advertisement on Facebook) in order to minimize the incomplete sales at the store.

The elaboration and implementation of such a strategy on Facebook Ads will ensure a reduction in incomplete sales from customers. This strategy is an integral part of every successful online store.

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Creation and customization of Facebook Business Manager

The creation and customization of Facebook Business Manager includes Facebook Ad Account, Facebook Pixel, Facebook Conversion API, Facebook Catalogue, Domains, Apps.

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Creation of a Google Ads Account (advertisement on Google)

The service includes the creation of a Google Ads Account and ownership transfer to the NEXT BASKET Partner

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Building and customization of a Google Analytics v4 accounting with a full e-commerce package

The service includes creation, customization and implementation of all necessary goals discussed with the NEXT BASKET Partner in order to track the performance of the online store.

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Audit of social media profiles

The audit includes an overall analysis of the content posted in the profiles of the NEXT BASKET Partner on the social networks Facebook & Instagram. Sharing recommendations and best practice for the future development of the social channels.

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Creating a social network posting calendar

The service includes creation of a social network posting calendar in line with the needs of the NEXT BASKET Partner.

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Implementation and analysis of heatmaps on the website.

Show where end customers click most often and where they click rarely. The service includes creation and analysis of heatmaps data for key pages: home, product listing page, product page, basket, checkout. Other pages may also be included as coordinated in advance with the NEXT BASKET Partner

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Implementation and analysis of ABX testing on the website (double blind test)

The service includes creation and analysis of ABX test pre-defined with the NEXT BASKET Partner

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Devising and implementing a strategy on Facebook Ads in order to build leads

The service includes preparation, implementation and analysis of a strategy on Facebook Ads through which the NEXT BASKET customer will be able to build leads and collect information about them (e-mails, phones). The campaign strategy and goals are coordinated in advance between partner and implementer

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Audit of a Facebook Ads account

The service includes an overall analysis of your Facebook Ads account structure, campaign goals, targeting, creative, naming. After the audit, you will receive an analysis of the current status of the campaigns and the account, recommendations and best practices to follow in order to improve the performance of your campaigns.

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Creation of interactive dashboards vis Google Data Studio (all data about the online store in one place)

The service include creation of interactive dashboards in Google Data Studio which will help you get a fast and accurate view of your whole business. All metrics are discussed and defined in advance with the NEXT BASKET Partner.

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Building a creative advertisement concept

The services includes a professional creative concept in line with the needs and goals of your brand.

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Building an automated report for the performance of advertisements on Facebook Ads

The service includes the building of an automated report showing in real time the performance of advertisements.

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Building an overall remarketing strategy
(return of people who have already visited the website)

The service includes the building of an overall remarketing strategy with a marketing mix of channels based on a monthly budget pre-defined with the NEXT BASKET Partner

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Building an overall remarketing strategy
(customer lifecycle)

The service includes building an overall lifecycle marketing strategy encompassing all marketing stages– from gaining new customers to retaining them and making them loyal to the brand.

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Audit of a Google Ads account

The service includes an overall analysis of your Google Ads account: structure, campaign goals, targeting, creative, naming. After the audit, you will receive an analysis of the current status of the campaigns and the account, recommendations and best practices to follow in order to improve the performance of your campaigns.

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SEO optimization of the online store
Devising a content marketing strategy (CMS)

Defining the policy for SEO optimization in the next 6 months as regards blog topics, external media, website content, product descriptions and others

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Creating and posting blog articles

Writing articles in line with the requirements of the content strategy for the online store and posting them in the website blog.

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SEO audit of the online store

Preparation of an overall SEO audit of the project, including all types of pages.

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Guest Blogging strategy (posting articles in other blogs)

The service includes launching and building links for SEO purposes via blog posts in partner blogs.

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Platform errors such as 404, 403, 5хх or others resulting from an internal crawler (software which scans the website)

Correcting errors related to 404 pages and implementation of 301 redirects to the relevant ones.

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Errors related to speed resulting from an internal crawler and Core Web Vitals (a Google update giving advantage to websites with a greater speed and valuable user experience)

Correcting of errors related to CWV as regards: Page Speed (resulting from Page Speed Insights), Accessibility, Best Practices and SEO.

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Errors related to metadata (hidden information) and rewriting website content coming from an internal crawler

Automated rewriting of store metadata with formulas based on the SEO strategy.

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Rich Snippets (showing more information in Google search) errors

Correcting of errors related to Rich Snippets and creation of new ones in line with the needs of the store

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Errors from broken internal links resulting from an internal crawler

Correcting sources linking to a page with a response code other than 200.

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Duplicate content resulting from an internal crawler

Finding duplicate content and possible rewriting and/or redirecting to a relevant page.

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Technical SEO state of the online store

Total ratio for the state of the online store How much money you have saved with our SEO tools

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SEO Friendly filters

Building and a controlling an SEO Friendly structure in line with the needs of the store and their reconfiguration through an automated SEO spinner.

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Integration with Google Analytics (a Google program measuring everything in the online store)

Extracting data coming from Google Analytics with limited traffic and overall traffic of the store.

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Integration with Google Search Console (a Google program giving information about errors on the website)

Extracting data coming from Google Search Console such as Coverage (errors) and Search Results (traffic).

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Integration with third party tools

Integration with other software improving the SEO optimization of the online store

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Creating an editorial calendar and posting articles in external media as well as in the blog of the online store

Writing articles in line with the requirements of the content strategy for the online store and posting in external media in order to build links as well as in the website blog

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Building links to other websites

Creating links (free and paid) from external websites to the Partner’s website

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Remedying non-functioning links and other errors in the online store

Review (automated and performed by an operator) of the online store for non-functioning links, broken URL addresses, photos without ALT tags, etc.

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Commercial services
Commercial services, including creation of promotions and campaigns

Business logistics and creation of scenarios for diverse marketing activities; creating different types of content (content marketing).

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Creating an annual campaign and promotion calendar

This is a calendar of promotions indicating the type of promotion, categories of products, start date and end dat

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Assistance with the pricing policy

In some cases, prices may be higher than the market one, in other cases they may be lower. We will help you find the optimal price level

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Creating a commercial strategy

Four types of strategies are used to attract new customers and retain existing ones: Product, pricing, distribution and communication.

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Other services
Devising unique descriptions of the products

Experienced specialists from the NEXT BASKET team make unique product descriptions which meet the following requirements: Presenting the product focusing on client benefits; showing the difference in comparison to other products; description of features and functions.

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Upload of new products in the online store

Importing products when the Partner provides NB with the necessary information and file in the appropriate format (template).

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Designer services

Refreshing the outlook of the online store or creating a completely new design in line, to the tiniest detail, with the requirements of the NB Partner; development of banner, videos and product photos.

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Developing banners

Developing static, animated and flash banners for the website pages, for Facebook, Google and different types of marketing channels.

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Creating a unique design of a personalized online store

Developing a design of the store fully in line with the requirements of the NB Partner.

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Taking photos of the products

Applicable for diverse products: clothes, shoes, accessories, industrial products, etc. Clothes are photographed on a table or via ghost models or with actual models (women, men and children); 360-degree photos and videos are made for accessories and small items. Possibility to take and return products from/to a warehouse of the NB Partner (the price including ironing of the clothes).

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Software developments as commissioned by the NB Partner

Adjusting and building on existing applications or creating completely new functionalities in line with the needs and desires of the NB Partner.

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Creating a mobile application (App)

Developing, as commissioned by the NB Partner, a mobile application for Android and iOS targeted at end customers.

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Warehouse services
Providing warehousing space for the goods/products being sold

The Partner is able to store products at a NEXT BASKET warehouse. On offer are both pallet places and fulfillment warehousing of the products in boxes or small cells called addresses.

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Providing all types of warehousing services, including acceptance of returned online orders

The Partner is able to use the full range of warehousing services, including monitoring the expiration dates of products (when applicable), inventory taking once a year, and division of the returned products in three groups: capable of being sold, with defects, incapable of being sold.

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Optimization with a warehouse fulfillment software

The fulfillment software offered by NB is specialized for warehouses processing orders from online stores – it charts route for the picker (the person collecting the orders); “warehouses” the items ordered frequently in several positions at the same time, thus reducing the time for collection; tracks the appropriate packaging of the orders.

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Packaging and handing over the orders to a courier

The products from online orders are packaged several times a day, bills of lading are created and they are handed over to a courier.

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Annual inventory taking of the warehouse

An inventory of the products in the warehouse is taken once a year which is included in the price of the service.

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Sending a returned product for warranty service

When a customer of the online store returns a product for repairs, NEXT BASKET sends it to the respective warranty service or warehouses it to allow the Partner to dispose of it.

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Connections with couriers

NEXT BASKET has established connections with many courier firms allowing the end customer of the online store to choose which one will handle the order and where it will be delivered – to an address given by the customer or to a courier office.

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Accepting and labelling products in the warehouse

Upon acceptance at the NEXT BASKET warehouse, all products of the NB Partner are given a label with a barcode.

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Tracking the expiration dates of products

The platform fulfillment software tracks the expiration dates of the products (when applicable) and, to this end, the NB Partner needs to submit a file with information about the products.

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Notifications about the need for new deliveries of products going out of stock

Based on a sales analysis and forecasting, the ERP system of NEXT BASKET notifies the user about upcoming deliveries (quantity of products, delivery date, etc.).

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Insurance for products in the warehouse

Products in the warehouse are insured for all standard risks.

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Free storage of the products for a period laid down in the contract

Free storage of products for a 30-day period; after that, a storage fee is charged based on warehouse volume occupied or fulfillment address.

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Additional services
Maintenance of an SSL certificate for every page (increasing the website security)

The SSL encrypted link provides secure access to personal information which must not become known to third parties. Requirement of search engines for a better ranking of the website. NB may monitor the constant update of the SSL certificate.

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Devising a company logo

An NB Partner may assign it to NEXT BASKET to develop a company logo or a product logo, including personalization of type and colors.

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Creating a Brand Book

Standardizing the outlook of the NB Partner’s brand in terms of colors and type as well as streamlining all elements which a customer associates with the brand – online store, e-mail messages, articles, etc.

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Creating and registering a domain

NEXT BASKET offers the service to look for free domains and register the domain chosen by the Partner

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Annual domain maintenance

Including 24/7 technical maintenance, parking page, full DNS control, protection in the case of transfer, e-mail and DNS redirect.

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Developing a page for targeted marketing

The NB Partner may assign it to NEXT BASKET to develop a page for targeted marketing which aims to focus attention on a product or a product category.

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Designing labels and packaging

NEXT BASKET offers design solutions for the development of labels and packaging.

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Market analysis

It is carried out on the basis of market research which includes gathering information about the industry and the market environment of the NB Partner; external factors impacting the specific business; customers (creating a customer profile); competition, etc.

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Accounting services – bookkeeping for the company of the NB Partner

NEXT BASKET offers the platform partner overall accounting services and expert advice on improving the financial results.

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Registering a trade mark

The NB Partner may assign it to NEXT BASKET to register their trade mark in exchange for payment. As a result, the Partner will acquire exclusive rights to the mark and, in particular: to place it on their goods and offer them in the market; to dispose of it, to transfer it and allow its use by third parties; to prohibit other persons from using an identical or very similar mark, etc.

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Disposal of unfit good

As requested by the Partner, NEXT BASKET disposes of decommissioned or returned products which are unfit for further sale at waste disposal sites.

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