Functionalities in the NEXT BASKET platform

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Online store: includes an e-commerce site and a blog

The online store is of a new generation, with multiple functionalities and integrations, high speed, and built-in SEO optimization; A higher audience is attracted and more traffic and more sales are generated through the built-in blog module;

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All platform integrations with external programs and services available at the time of conclusion of the contract

NEXT BASKET is integrated with more than 90 of the most popular and effective external services and software for marketing, courier services, payment methods, ERP and warehousing systems, sales channels, etc.

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12 free services for creating and managing of an online store

NEXT BASKET performs 112 services, 12 of which are free and available in all plans, including consultation on the creation and management of your online store

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Migration from another online store using ready-made software solutions

Moving of an existing online store to the NB platform including migration of products, product descriptions, categories, photos, attributes, 301 references, all static pages, etc.

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Number of products on the site

Ability to upload and manage an unlimited number of products for all plans and countries

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Free hosting/server space

This is the cloud server where the site is located, allowing uploading and storage of files, photos, banners, and videos on a disk space depending on the plan chosen for the specific store

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Number of online stores in the relevant number of countries (additional payment of € 250 per month for each additional online store above the number specified in the table)

Ability to create other stores beyond those included in the price plan and management from one administration panel

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Traffic to the site

Unlimited traffic and visits to your online store

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Use of reference information and reports

Access to 40+ references and reports for the NB Partner’s business needs depending on the selected plan and requested services

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Accounts with access to the administration panel of the online store (number)

Granting access rights to the store’s administration panel to specific users, who receive certain roles. Different plans have a different number of accounts with an option to increase them

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Electronic wallet

An application through which the NB Partner offers their customers to make cashless and cardless payments online with the possibility of accumulating amounts from returned orders and using them again in the online store

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Loyalty program

The loyalty program is a system that accumulates bonus points with each purchase of the end customer. This enables increased sales within the existing customer base

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Options to upgrade with ERP, warehouse fulfillment software, accounting software, AI marketing, etc.

Through the interfaces developed by NEXT BASKET, the online store can be upgraded using various types of external software

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Mobile application (App)

Android and iOS mobile application designed for end customers

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Automated newsletter sending

A marketing tool allowing customers to get information about topics of interest to them in relation to the online store and the products offered. After a subscription, the electronic newsletter is sent periodically

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Drop-shipping (possibility of selling products that are not physically in the online store’s warehouse)

A method of fulfilling online orders, where the products are not in the seller’s warehouse, but in a foreign warehouse. They are delivered from the foreign warehouse to the seller’s warehouse or directly to the end customer

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Multi-warehouse mode (possibility of using several warehouses)

Creating a connection of the online store with multiple warehouses in one system or with multiple warehouse programs

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Dynamic pricing (changes according to the type of customer)

Prices that change depending on the criteria set by the NB Partner for different customers or customer groups; In this case, the prices on the site are different for different types of customers;

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Marketing with Artificial Intelligence (the client sees what they are looking for on the site based on the search history)

Automated marketing software that allows customer targeting (systematic or NB Partner-defined criteria) based on their previous product searches

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A specialized software for tracking product prices on competing sites with recommendations for price changes

A software that allows you to instantly compare the price of a certain product with the one of competitors, while recommending a reduction or increase in its current amount

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Ability to segment the audience

A marketing strategy based on dividing customers into customer subgroups, such as how often they shop or visit the site; Customer segmentation increases sales;

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Delivery to 28 European countries is possible

NB’s logistics and software are designed to handle multiple countries simultaneously

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Order online and pay in a physical store functionality

Allows the customer to buy or order goods from the online store and pick them up at a physical location – part of the omnichannel integration

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Automated upload of new products to the sites in different countries with product descriptions in the respective language

When the NB Partner has an online store in several countries, the descriptions of all new products are translated into the relevant language and the platform automatically uploads them to the site

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Login with Facebook, Google and Apple account

An easy way to log in or customer registration through the Facebook, Google, and Apple integrated modules
API for quick and easy integration with software that is not integrated into NEXT BASKET

Through the interfaces developed by NEXT BASKET, the NB Partner can request an integration service with a third-party software

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GDPR application and documentation

The application contains the following documents and functionalities: Personal Data Protection Policy, Cookie Policy, Privacy Policy, Incomplete Order E-mail Notification Policy, Personal Data Processing Consent Statement, Application to Exercise Rights of a Data Subject, Register of Client Personal Data Processed, information bar about the cookies;

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Sale in 30+ currencies

Possibility of sales in 30+ currencies in different countries

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Number of language versions of the online store

Use of multiple language versions for different countries depending on the plan requested with an upgrade option

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Online process for returning an ordered item

Request product(s) to return through the customer’s profile in the online store, subsequent processing for a refund (partial or for the entire order), and replacement of single products; Products requested for return/exchange are visible in the section Returned orders;

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A possibility that courier costs, when returning a product, to be free for the customer if the amount for the value of the product remains in the e-wallet

This is a marketing ploy to encourage online store customers to use the e-wallet, which encourages them to come back to shop again.

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Creation of an online store for an existing physical store (the goods at the physical site serve as a warehouse for the online store)

An easy way to increase sales; the only obligation of the physical store is to pack the products from the online order, stick a bill of lading, and hand them over to the courier;

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Ready integration with eMAG

Full integration with the eMAG module, which allows the NB User to both upload products directly to the marketplace and receive and fulfill orders through the NEXT BASKET administration panel

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Ready integration with Etsy

Etsy is the largest marketplace for handmade goods

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Ready integration with Zapier

Zapier is the most widely used software that helps make integrations with other types of software

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Importing products from all global online platforms

Modules for automatic import and migration of products from all global online trading platforms

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Charging of debit and credit card transactions without surcharge

NEXT BASKET does not charge additional fees for transactions with debit or credit cards – these depend only on the banks the NB User has a contract with or the electronic payment systems used in the online store

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Ready-made design themes for any type of goods

Possibility to use a selected visual theme of the online store, which corresponds to the relevant business category of the NB Partner and can be adapted to the corporate identity of the brand

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Pre-created categories, sub-categories and filters for different types of goods

Ability to choose from ready-made predefined categories, subcategories, and filters corresponding to the type of business, in order to launch the online store faster and more efficiently

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Commercial

Automatic conversion of different currencies at the official exchange rate

Connection with the European Central Bank for automatic conversion of product prices in the online store when maintaining the site in different countries

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Abandoned cart management

Automatically send a personalized email or SMS with items that have been left in the cart, along with a direct checkout link to make it easy for customers to return to the store and complete the purchase

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Blacklisting of disloyal customers

Prohibition of incorrect customers from shopping in the online store

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Quick order review

Functionality that speeds up the processing and dispatch of orders, as well as the preparation of bills of lading

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Handling of returned products in the site

Request product(s) for return through the customer’s profile in the online store and subsequent processing for a refund (partial or for the entire order); Products are visible in the section Returned orders;

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Order editing

Editing an order by a customer to add/remove an item, change a color or size, change a recipient’s address or phone number

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Express order without registration

In NEXT BASKET, orders are not tied to a user account, which allows customers to make a payment without being registered on the site

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Minimum order quantity

The minimum order amount is the lowest amount determined by the NB Partner for which it can fulfill an order

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Manual order creation

Manually entering the customer’s details when the order is made by phone or chat

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Product replacement

Possibility to exchange product(s) requested for return through the customer’s profile in the online store

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Consolidation of orders

The module allows combining several customer orders, which are processed and shipped as one

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Creation and printing of a bill of lading in the administrative panel

Automatic filling in of delivery data for each order with the possibility of editing, subsequent generation of a waybill and the possibility of direct printing from the NEXT BASKET administration panel

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Choose and Pay on Delivery function

Providing the opportunity for the customer to select and pay for only part of the ordered items upon delivery

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Try and Pay on Delivery function

Providing the opportunity for the customer to review and sample an ordered item upon delivery

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Products

Top products

Statistics for the bestselling products in the online store with the possibility of reference by period, value and combination in one order

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Product attributes

Attributes are the varieties in which a given product is offered – color, size, material, etc. They help customers easily find the product they want without having to search the entire store;

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Size groups creation

Create size charts for different products or product categories to facilitate customer selection; Size groups are provided by the product manufacturer;

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Automatic creation of a New banner for new products

Set start and end date for automatic New label visualization for a product or product category

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Automatic transfer of discounted products to Promotions category

Ability to automatically transfer a selection of products to a Promotions category when reducing the price

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Inventories and stock management

NEXT BASKET’s ERP system monitors products with decreasing stock availability and approaching expiration dates and takes care of their proper storage in “hot” or “cold” areas;

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Adding video to a product

Ability to add video to a product from YouTube, Vimeo and other video hosting platforms or upload and embed your own videos in a suitable video format.

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Visualization of 360-degree photos

The best way to display a product that allows customers to get to know it in detail, including viewing it from all sides and zooming in the image to full screen view

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Show available sizes or colors when hovering the mouse cursor over the product

This feature allows the customer to see the available sizes of a product without having to go to its page – shortening the selection time and speeding up the order.

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Option for hiding excess products (e.g. winter goods in the summer)

Ability to hide products that are not suitable for sale in a given season or time period without affecting the SEO performance of the store.

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Products from a certain brand can appear first

Manual or automatic arrangement of products in the store with the possibility of a selected brand appearing first in the product catalog.

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Favorite products

It allows customers to start creating a list of their favorite products with just one click.

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Product comparison

It allows customers to see comparable products together in one place, helping them make the right purchase.

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Top selling product

“Best Seller” banner visualization

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Recommended products

“Recommended product” banner visualization

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Creation of collections

Grouping of products based on criteria set by the Partner or the NB sales department. They are used to divide the product catalog into categories and make it easier to browse the store.

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Showing prices only after a registration

“Ability to hide product prices until the customer logs in or registers.
Ability to define which prices are visible and to whom.”

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CSV import

Using a CSV file to import and export products to/from the online store. The CSV file allows this to be done for a large number of products and their varieties at once.

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XML import

The XML file enables a one-time import of products or their synchronization at a certain interval. It represents a link in XML format provided by a partner or distributor of the NB Partner and any change in the products is automatically reflected in the online store.

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XML product feed/catalog

Export all products in XML format and generate the necessary XML file. Export all products or only a selected category or brand for the purpose of providing partners.

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Automated product descriptions and standardization

In the NB platform, all product descriptions are created based on a pre-created template in order to look the same and to support their automated translation into a foreign language.

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Upsell (offering a more expensive product for sale)

This is a sales technique that encourages customers to spend more money by purchasing an upgraded or different version of a product before completing the order.

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Cross-sell (offering related products for sale)

In this type of technique, customers are invited to buy related or complementary items, which increases the total value of the products in the basket.

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All necessary search filters

All fields that are filled in the store – for products, customers, suppliers, payment methods, etc. – they represent filters facilitating store administration.

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Quick product editing

This option enables editing of a product from the product catalog in the administration panel without the need to enter the product detail page.

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Mass update of related products

Bulk editing of related products only and adding/removing items.

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Automatic detection of missing product description translations

A filter that separates all missing product descriptions in one place.

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Exporting variants and updating with a CSV file

Export a large number of products and their varieties at once using a CSV file.

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Latest products by category

Ability to preview the newest products first, as well as receive a New label.
Promotional categories on the homepage

Add promotional categories in a dedicated module on the home page.

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New products on a separate page

Collection of new products by generating a new link and creating a separate page just for the new items.

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Showing/hiding the Compare function

Ability to turn on/off the option to compare similar products.

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Creation of bundles (3 products for the price of 2)

For combinations of multiple products, this module allows them to be connected in a package and to use a discount.

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Creation of complete outfits (a combination of two complementary products)

A module to create a complete outfit by combining NB User-selected products and selling them at a lower value.

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Option for gift wrapping

Option to choose packaging when purchasing a product.

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Subscription for fast moving consumer goods (diapers, washing powder, etc.)

This functionality allows customers of the online store to subscribe to the delivery of food, washing powder, diapers, and other similar goods for a certain period

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Monitoring for seasonality of the goods

The function allows to automatically hide products that are out of season

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Manual tagging of new products

Manually adding a New label for selected products.

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Option not to translate single product descriptions

When only 1 pc. of a product is available, it is not cost-effective to translate its description, so it remains in its original language version.

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Showing availability of a product in a physical store

Option for customers to receive information in which physical stores the product is available

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Module for checking damaged (“broken”) images

A filter that separates all products with missing images.

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Automatically remove background from product photo

A tool that enables automatic background removal from product photos

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Module for checking missing/incomplete product descriptions

Allows manually enabling a check for missing product descriptions and separating them into a separate editing tab.

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Search engine

Available in a physical store is displayed in the search engine, when searching for a product

Functionality that allows the customer to see in which physical store the product is available upon search in the search engine.

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Using synonyms in the search engine in all languages

It helps users find the information they are looking for, even if the words they use in their query do not match those used on the site.

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Ability to search with a number instead of a letter, writing with Latin letters, etc.

Pre-defined ways of spelling words to make it easier to find what the customer is looking for

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Previous and top searches

An option where the search engine offers the most commonly searched and most recently searched products by the customer.

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Showing Products recently reviewed by me

Possibility to view the last viewed products by the customer and in the search engine of the online store.

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Ability to add products from the search engine to the basket

Adding products to the basket as soon as a certain product is entered in the search engine.

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Marketing

Advertising pop-ups

A small window with an informative, advertising or marketing purpose, which is visualized at a certain stage of the user’s stay on the site. It may contain useful links, news, important information or exclusive offers to the user.

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Message bar

An additional graphic element that can be placed in different pages of the website to provide up-to-date information. It can be activated and deactivated freely, using it to announce news, promotion reminders, changes in order processing time, etc.

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Discount with a promo code

The discount allows customers to use a code consisting of numbers, letters, or a combination of both, as well as seeing the reduced price immediately after typing it into the Promo code field.

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Gift cards

A gift card is a digital product that can be used to pay for future orders of a certain value.

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Autocomplete titles and meta descriptions

The SEO title and meta description fields are automatically filled in when the product title and description are created, and can be edited afterwards.

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Product price reduction notification

Sending a notification to a customer when the current price of a product selected by him is reduced.

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Product availability notification

Sending a notification to a customer when a pre-ordered product is back in stock.

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Discounts for a quantity or for a certain order value

Incentives offered to customers to reduce the price of a product when purchasing a larger quantity or above a certain order value.

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Promotions of the Pay two, get three type

With special offers of the type Buy X, get Y the customer buys a product, and upon finalizing the order, a free product is automatically added to the basket.

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Electronic gift vouchers

They are sent to customers via SMS or email with a personalized branded message. They can be used online using a special code.

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Automatic greeting customers on holidays

Sending customers a congratulatory SMS or email on the occasion of various holidays.

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Automatic greeting customers on their birthday

Possibility to send a congratulatory SMS or email if the customer has provided the relevant data during registration in the online store.

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Giving a bonus to a visitor who wants to leave the site

A pop-up window with an offer to use a discount or an additional incentive to stay in the online store.

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Reviews of products in the online store

Customers can rate how well a product they purchased meets their expectations by giving it 1 to 5 stars or writing a review about it.

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Automated messages (Alert bar)

Push notifications that are displayed to customers visiting the online store. They are usually used in short campaigns to re-engage a user or when a new customer is visiting.

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Ability to create discount banners

Ability to create promotional banners directly from the administration panel in NEXT BASKET.
Ability to automatically reduce the price of a product based on preset parameters (e.g. automatic reduction of the price of a product if there are no sales for 30 days)

The option is set manually for products that are not selling well.

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Countdown discount

Shows a countdown timer for the remaining time a product discount is valid and a button that allows customers to be reminded of the discount X number of days, hours, or minutes before it expires.

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Blog in the online store with the possibility to post comments

A blog embedded in the online store, which gives additional value to the offered products and the brand as a whole. Ability for customers to post comments and embed products to them with a direct purchase button.

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Automated uploading of blog articles in different languages

The platform enables one article to be uploaded simultaneously to online stores in all countries.

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Built-in affiliate system

A module that allows the creation and efficient management of affiliate campaigns.

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Instagram feed

Generating a product catalog with the option to automatically upload to the Facebook store and link to the Instagram business profile. Products are displayed automatically, with the possibility of creating marketing campaigns or marking (tagging) specific products.

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Facebook feed

Generating a product catalog with the ability to automatically upload to the Facebook store.

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Google Merchant feed

It allows adding products to the Google Shopping account and using the full capacity of the platform.

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Google Ads feed

Allows adding product information to the Google Ads profile and using the platform’s capabilities.

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Criteo feed

Criteo is a program that increases sales by advertising to customers who have already visited the site (remarketing)

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Glami feed

This feed enables the NB Partner to add product information to the Glami.com platform – the biggest search engine for fashion is Europe.

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Sravni.bg feed

This feed adds product information to the platform of sravni.bg.

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Skroutz.gr feed

Enables adding product information to the largest price comparison search engine in Greece.

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Shopmania.bg feed

The Shopmania.bg feed allows you to add product information to the platform and take advantage of the opportunities it offers.

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Pazaruvaj.com feed

Adding product information to the platform and using all the possibilities it offers..

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Аrukereso.hu feed

With the Аrukereso.hu feed, the NB Partner has the opportunity to add their product information to the largest price comparison search engine in Hungary.

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Use Compari.ro

With Compari.ro, the NB partner has the opportunity to add their product information to the largest price comparison search engine in Romania.

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Bestprice.gr feed

With Bestprice.gr, the NB partner has the opportunity to add their product information to the largest price comparison search engine in Greece.

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Shopzilla.com feed

With Shopzilla.com, the NB partner has the opportunity to add their product information to the world’s largest price comparison search engine.

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Creation of client groups (manual and automatic)

Ability to create customer groups with different rights and shopping opportunities; automatic segmentation of customer groups. Ability to manually create customer groups and move from one group to another.

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Prices by customer groups

Ability to offer a different price for a specific group of customers

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Discounts by customer groups

All discounts can be applied to different customer groups, and after logging into the account of a customer from a given group, the discount for the corresponding group is automatically applied.

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Selling a product only to a certain customer group

Ability to sell a certain product only to selected customer groups, the rest having neither access to the product nor information about it.

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Binding a payment method to a customer group

Ability to define a payment method for a specific customer group.

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Bind a delivery method to a customer group

Ability to define a delivery method for a specific customer group.

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Sharing on social networks

Buttons for sharing a product, article, or specific page on social networks selected by the NB Partner.

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Own e-mail to the store domain

Section for creating and managing e-mail to the NB Partner domain. Possibility of branding the e-mails and successfully establishing the name of the relevant business.
Automatic segmentation of customers into marketing groups

Automatic segmentation of customer groups according to various criteria set by the NB Partner.

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Automatic transfer of a client to another group upon reaching a certain turnover

Ability to set criteria for reached turnover, which allow automatic transfer of customers from one group to another.

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Top customers group

A section where statistics are available for customers with the highest turnover with the possibility of additional targeting.

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Buy a gift section with various filters

Separate landing page with appropriate category for a Gift category, which helps customers navigate the variety of products more easily.

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Sending a discount voucher to a new customer by email

Ability to attract new customers by subscribing to the store’s newsletter and automatically sending a voucher with a discount for the first purchase.

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Signing up for a discount functionality

A feature that allows a customer, after entering their email, to consent to receive in-store discount information. All requests enter a separate list for easier management of the client group.

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Adding to Favorites without a registration

It allows customers to create a list of favorite products with just one click and without registering on the site.

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Sign up for a discount on a product you like functionalities

Allows a customer of the online store to request to be notified of a reduction in the price of a product.

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Wheel of Fortune game for email collection and subsequent email marketing

An interactive wheel that allows the NB Partner to give away prizes to site visitors in exchange for their email addresses – a tool that makes it easy to create email marketing campaigns.

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Promotions section in the administration panel

Enables the NB Partner to manage all promotional campaigns and individual promotional products from a separate section in the store’s administration panel.

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Pricing rules for creating promotions

Enables a temporary or permanent reduction of the price of products according to pre-set criteria.

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Integration with Google Analytics

Google Analytics is the most common free web analytics tool. Includes features that can identify trends and patterns of visitor engagement with a website. Enables data collection, analysis, monitoring, visualization, reporting, and integration with other applications.

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Integration with Google Tag Manager

Google Tag Manager is a tool for easily and conveniently adding and editing tags (markers) in the online store, through which events are tracked (adding to the cart, for example)

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Integration with Google Business Data Feed (for remarketing)

This is where multiple data sources (known as data feeds) are provided and managed for ads, extensions, and targeting for different Google Ads campaigns. Allows seeing the total number of clicks, impressions, and campaigns associated with the data feeds; enables the creation of attributes for custom responsive search ads.

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Integration with Facebook Pixel (CAPI)

When using Facebook Pixel, Facebook collects event and conversion data. With CAPI, proprietary data such as customer IDs or purchase events is collected and then shared with Facebook. This server-side tracking is a more accurate way to track Facebook actions.

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Integration with Facebook Open Graph

A social map that shows how people connect with each other (pressing the Like button, for example, is part of this social map).

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SEO optimization

Professional SEO optimization of the Platform; loading under 1 second; reaching 95% performance in the tests;

SEO is search engines optimization. This service aims to improve the performance of the site so that it becomes more visible and increases organic traffic (for which there are no advertising costs)

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Mass update of SEO tags and related products

Bulk editing of SEO product tags and additional elements with a few clicks.

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Creating an SEO title

Automatic creation of an SEO title after entering a product name, which can subsequently be edited.

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Creation of an SEO product description

Automatic creation of an SEO description after entering a product description, which can subsequently be edited.

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SEO spinner (creation of unique texts by “multiplying” an already created text using synonyms)

Creation and optimization of unique texts and metadata that contain useful information for users and meet the requirements of a given search engine in order to improve search visibility.

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SEO spinner for products

Creation or optimization of product descriptions and metadata on the site for SEO purposes, as well as providing useful information to users.

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SEO spinner for categories

Creation or optimization of unique content and metadata for a specific product category on the site.

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SEO spinner for brands

Creation or optimization and metadata of content that contains unique text for a given brand. The goal is to achieve better recognition and search by brand.

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Modification of the robots.txt file

Making changes to the robots.txt file including instructions to bots which addresses to access and which not to crawl in order to avoid overloading the site with requests.

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RSS feed

Creating of an information channel on the site that allows users to receive up-to-date news and articles on specific topics.

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Modification of meta data

Modifying metadata for SEO optimization purposes and improving site visibility when searching for specific phrases. Metadata is important because it provides information about relevant pages on the site and helps search engines and crawling bots navigate better.

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Modification of 301 references

Ability to perform control over 301 links by accessing a list of links and being able to change them.

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Dynamic sitemap.xml

Creation of a dynamic sitemap that updates with every new request. This makes the sitemap.xml file always up-to-date and reflects the current state of the site.

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Automatic import of 301 references

This is a method of redirecting search engine bots and users from one place to another: Easy automatic importing of all 301 links on the site;

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Cross-linking with SEO tags in product description

Creation of a well-built structure of internal links that allows creation of a link between certain pages on the site.

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Google preview of SEO titles

Using certain tools to control how metadata will be displayed in Google search results.

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Canonical tags

Creation of canonical tags, the purpose of which is to “tell” search engines what the main copy of a page is. This way, duplicate content is prevented from appearing, which can be the cause of a drop in search rankings in a given search engine, as well as other problems on the site.

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REL PREV and REL NEXT tags

Pagination (numbering) of the pages on the site using the tags and. This shows the relationship between the URLs of given components in a series of pages.

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NO INDEX NO FOLLOW tags

Using the tags and , which “tell” search engines that we do not want a web page on our site to be indexed and the links on it to be followed.

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3-level meta tags: in Categories, Products, and Brands

Creation of metadata on category, product, and brand pages. They are created in order to optimize the site and improve its visibility when searching in a certain search engine. Thanks to meta tags, search engines and crawling bots “understand” a site in a better way.

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Pages: [Meta Title] [Meta description] [Meta keywords]

Creating unique meta titles, meta descriptions, and using meta keywords for each page for the purposes of SEO optimization and improving site visibility.

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Autocomplete of SEO product description

Autofill or enhance existing product descriptions on the site for optimization and search engine visibility purposes.

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Cyrillic web addresses

Creation of URLs that contain Cyrillic text. Depending on the type of business, in some cases they can also be used for SEO optimization purposes.

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Image XML sitemap protocol

Creation of an XML sitemap adding images that are important and bots can’t find otherwise.

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Microformats of Schema.org

Microformats are a type of open source data format that we use to “tell” search engines that certain text or page element on our site is important and belongs to a certain data type.

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Rich Snippets for Google and Yahoo (enriched snippets of search engine results)

Creation of extended snippets (extended results) that appear when searching in a search engine as a normal result, but with additional data. A tool for their validation.

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Automatic generation of Alt tags on product photos

Automatically create photo alt text that describes what’s in the image. This is done for the purpose of SEO optimization, so that bots can “understand” the image better, as well as for users who cannot see it.

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Automatic indexing of categories, filters and products in Google

Implementation of a dynamic XML sitemap by connecting to the Google API and submitting the products for indexation in the SERP (Search Engine Result Pages).

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Control over the URL structure

Control over the address structure of the online store, as well as protection from SEO errors of web administrators.

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Image SEO
(SEO optimization for images)

Image SEO optimization by controlling file size and type, image title, caption, Alt tag, and size in KB/MB.

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SEO Setup Checklist
(SEO optimization checklist with settings)

A complete list of settings and guidelines for store SEO optimization.

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Integration with Google’s Mobile-Friendly Test

This Google test checks how the site looks and works on a mobile device – loading speed, visibility of different elements, etc. Requires entering the site’s URL.

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Product & Reviews Rich Snippets
(Extended snippets for products and customer reviews)

A special preview in Google results where the user sees the product and its reviews in a rich format. This format includes details such as short description, average rating, price, availability, etc.

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Breadcrumbs Rich Snippets
(Extended snippets for the path)

A special visualization in Google results and on the site itself that allows the user to track the position of the page in the site hierarchy. They can easily move between categories and subcategories in the hierarchy with just one click.

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Organization & Logo Rich Snippets
(Extended organization & logo snippets)

A special visualization in Google results that gives enriched information about the brand – including a logo, a short description, links to various profiles in social networks, etc.

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Sitelinks Search Box Rich Snippets
(Extended snippets for the sitelinks search box)

A special functionality in Google results that allows using the site’s search engine before entering the site itself. The search results are opened directly on the site.

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Internal robot (crawler) for SEO purposes

The internal robot crawls all the pages on the site to collect the necessary information about the store, process it, and create tasks in order to improve the SEO parameters of the site.

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CWV – Core Web Vitals Report (Core web metrics report)

The CWV is a report on the user experience of the site’s pages, measuring 4 main parameters, ranked by importance: loading speed, accessibility, best practice, and SEO.

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Design

Using ready-made templates for the design of various types of online stores

Possibility of using a selected theme that corresponds to the relevant business category of the partner and can be adapted to the corporate identity of the brand.

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Static pages

Static pages that provide additional information to the customer or contain terms that the customer must agree to when making a purchase.

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Frequently Asked Questions (FAQ) page

FAQ is a page with responses to the most frequent questions asked y end customers of the online store.

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Creation of brand pages (separate pages for the most popular brands)

Design and description of pages for individual brands and offering their products.

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Creation of target (landing) pages for promotions and campaigns

The strategic approach to landing pages leads to successful marketing campaigns because it focuses only on what is relevant to the target audience.

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Pre-creation of campaigns and setting a delayed launch

Ability to create landing pages with a setting to automatically start/stop the campaign on a specific date and time.

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A module to easily create your own design

The module enables the creation of a fully customized design. The option allows making changes to the appearance of the online store and adopting settings in accordance with the corporate identity.

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Mobile version of the online store

The responsive design ensures that pages load at the correct size on a wide variety of devices, such as smartphones, tablets, laptops and desktops.

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Banner creation module

The module allows creating and editing banners that can include products and product details, advertisements, email, affiliate marketing, or other information.

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Watermark on the product photos

Placing a watermark on a photo is a form of image branding that protects it from misuse (theft), including when downloaded from an online store.

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Built-in photo cropping tool

With the help of the photo editing tool, various changes can be made to the photos, such as rotating in a certain direction, cropping, etc., through which the best framing is sought.

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Built-in HTML code editor

Ability to add or edit existing external/proprietary code that renders additional items in the online store.

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Ready pages in the visual editor

The visual editor contains a diverse set of ready-made page templates that are subject to change and can be customized according to specific needs.

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Pop-up windows in the visual editor

The visual editor offers pop-ups customizable to the specific needs of the respective business, which can be used to collect emails, promotional offers and many other purposes.

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Forms in the visual editor

The visual editor contains ready-made forms on various static pages with the possibility of editing and personalization.

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Financial

Issuing electronic invoices

Electronic invoicing solutions replace the manual filling of invoices, saving time and avoiding oversights and errors by automating the process.

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Invoicing, including international customers

The platform has a function for manual and electronic invoicing. When the online store is in a foreign country, the invoice meets the requirements of the relevant tax legislation.

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Taxes and charges

The platform offers the possibility to use and apply the different tax rates for the respective country. The amount of fees is determined by the NB Partner and depends on the service offered.

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Credit notes

A credit note is issued in the event of a chargeback, invoice error, defective product, purchase cancellation, or another circumstance. Through the administration panel of NEXT BASKET, they are issued completely automatically.

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Accounting balance of customers and receivables

This feature enables tracking of customer receivables and payables.

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Fixed product prices by currency

Maintaining fixed prices by converting at the current exchange rate of the selected currency.

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A module for registration of legal entities

Enables registration in the online store, manually or automatically, of a legal entity (company) by entering a BULSTAT number.

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Cryptocurrency payments

Option to pay with cryptocurrencies at the current exchange rate.

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Automatic exchange rates

Connection with the ECB for automatic conversion of product prices in the store when selling in different countries.

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Customer relationship

Viber

Viber integration with the ability to send messages about marketing campaigns, new products, shipped orders, and more.

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WhatsApp

WhatsApp integration with the ability to send messages, receive order requests, or communicate with customers.

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Chat application

Integration with chat applications to make a direct connection with customers when inquiring about a product or looking for information about the online store.

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Emailing the customer to review product(s) after an order has been placed

Sending an automatic email after an order has been placed, containing summary information about the contents of the basket, the customer’s details and the delivery address. Ability to view the products from the basket after receiving the email.

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Sending a confirmation email to the customer after an order is placed

Sending an automatic email with a confirmation of a successfully placed order

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Sending an email to the customer when an order is late

Sending a notification email about a delay in the execution of an order.

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Sending a thank you email to the customer when an order is delivered

Sending an automatic email after receiving the order from the customer and after confirmation by the courier that the shipment has been delivered.

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Email the customer after delivery asking for a product rating

A setting for sending an automatic email after confirmation of a received shipment asking the customer to rate the product, the overall service or their user experience in the online store.

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Order status tracking

Modules for automatic tracking and status notification for a placed order.

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WEB analyses

Google Page Speed Insights (a Google tool for testing the loading speed of the site’s pages)

PageSpeed Insights (PSI) is a tool for reporting the performance of a given page on both mobile and desktop devices. PSI makes suggestions to improve the tested pages and optimize the loading speed.

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Google Mobile Friendly Tool (a Google tool for analyzing the mobile version of the site)

A quick and easy way to check the performance of a site page on different mobile devices. The test results include a screenshot of the selected page as well as a list of all detected issues.

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Rich Snippets Testing Tool (a tool for testing extended search engine results (fragments))

The test shows which Google search results, enriched with additional information and a picture, are found on the page, as well as any type of errors or warnings related to structured data. In case of errors/warnings, the tool provides information about their nature and how they can be fixed.

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Google Analytics (a Google analytics tool)

Google Analytics is the most widely used free web analytics tool that helps identify trends and patterns of visitor engagement with a website. It has features that enable data collection, analysis, monitoring, visualization, reporting, and integration with other applications.

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Structure Data Testing Tool (structural data testing tool)

The tool supports the validation of structured information that is used by all popular search engines like Google, Bing, etc.

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Traffic analysis

Structured information about site traffic, broken down by total number of visitors, number unique visitors and total number of sessions. Analyzing these key metrics provides a complete picture of traffic and audience engagement, providing foundations for performance optimization.

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Geographic analysis

Interactive map with information about countries, regions and cities from which users visit the electronic shop. It serves both for performance analysis and for informed planning of subsequent marketing activities at the local level.

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Analysis of traffic sources

Detailed report with all starting points from which users enter the site , including organic search engine results, social networks, advertising campaigns and e-newsletter. It serves both to analyze performance and to inform the subsequent allocation of resources and efforts.

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Analysis of keyword visibility and traffic

Complete list of keywords and phrases that users reach the site from the search engine. It serves both to improve and enrich the SEO strategy, and to analyze the results achieved through the previous content strategy.

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Analysis of interaction with forms and buttons

Full report on practical user interaction with forms, buttons and pop-ups within the site. It serves to analyze successful and unsuccessful campaigns, define workable solutions and plan effective interactive elements corresponding to consumer attitudes.

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Sales analysis by product

Structured report on number of orders and total value of sales, divided by product per product, for a specific period of time. It serves to quickly visualize leading products, to inform inventory planning and to plan marketing activities depending on the vision of the product catalog.

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Sales Funnel Analysis

Complete information on the phases consumers go through before completing an order. It shows how many site visits end in a purchase, how many users leave without a purchase, and what their exit point is. It serves to improve the weak points in the content and technical functionalities of the site for the purpose of more conversions.

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Checkout

One-click localization via Google Maps

Localization of the customer’s location and automatic completion of address data: city, postal code, neighborhood, street, etc.

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Automatic filling of data in the customer order form with a Google account

Customers with a Google account can give permission to automatically fill in delivery details such as names, phone number, etc.

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Automatic filling of the data in the checkout

Automatic completion of all fields in the order form upon authorization by the client.

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Order with Viber and Order with WhatsApp buttons

Automatic forwarding to Viber or WhatsApp for customers who wish to place an order through these applications.

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One-click checkout

One-click checkout uses the default payment details and shipping information saved in the customer’s account to make a purchase with the click of a button. Since many customers use the same information for most orders, this reduces the time to purchase.

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Using the Google Places API to autocomplete the address

The platform enables quick filling in of the end customer’s address.

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Save address button at the checkout when shopping as a guest

Pressing this button allows the customer to save the delivery address without a registration requirement.

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Buy by phone option

A customer convenience button that allows them to place a quick order by calling an employee representing the online store with just one click.

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Quick order (by email and phone only)

An option that allows customers who find it difficult or do not have the desire/time to fill in the details at the checkout to make a quick order by entering only email and phone. Thus, a significant increase in the number of completed orders is achieved.

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Saving the products in the basket when leaving the online store

This functionality is related to automatically saving the added products in the basket, which allows the customers of the store to place the order later.

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Sending the contents of the basket with an email

The customer receives an email with the contents of the basket and a link to the online payment section of the online store, allowing them to complete the payment online.

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Completion of the order (check out) in two options

Possibility of a single-step (one page) or multi-step (3-4 pages) check-out

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Save products in Favorites or in the basket and shopping on the day of the promotion

This functionality makes it possible to save products for a limited period at the updated prices

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The checkout offers more products until the free shipping limit is reached

The user receives suggestions to add additional items until the amount that unlocks the free shipping is reached.

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Selection of the place of delivery of the goods by the customer

This functionality enables the customer to choose the place where they will pick up or receive the online order – a physical store of the Partner, courier office, home/work address;

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Google Checkout

Customers can use Google Pay to make an online purchase (via a Buy with G Pay button or similar), or add their bank card at checkout and save it for later use with Google Pay.

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Apple Chekout

Pay for the order with an Apple account

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PayPal Checkout

PayPal Checkout is a tool created for online merchants that allows customers to pay for goods or services without having to enter their shipping and billing information.

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Option to change the color and number of a product that is already in the basket

The platform makes it possible to change a product even when it has already been added to the basket. This makes it easier for the customer as it saves them time and effort to remove the wrong product and add the right product.

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Option to pay extra when the customer chooses Cash on Delivery as a payment method at checkout

In case of a change or discrepancy in the price in the online store, the customer can pay the difference after the order arrives.

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Automatic reordering

Saving all orders in the customer’s profile with the possibility to automatically make the same order with just one click.

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Ordering a gift

When ordering a gift, payment methods are limited to those of the Instant payment type and an option is given to order a package + packaging.

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Couriers and delivery

Automatic synchronization with courier companies

Automatic synchronization of orders with courier companies, sending them the necessary information and subsequent generation of a bill of lading number by them, which fully automates the process of fulfilling orders. This also makes it possible to track orders paid by cash on delivery in the Orders section. Поръчки.

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Connection with multiple courier companies

Integration with over 15 courier companies, enabling the sale of products in 28 countries.

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One-click generation of a bill of lading and its printing

Generating a bill of lading and printing it with just one click from the administration panel, with the data for it automatically filled in when the customer requests an order.

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Possibility of own delivery

The platform enables the delivery of orders to be performed by the merchant in accordance with his needs and under his conditions.

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Shipping to many European countries

The platform and logistics enable the fulfillment of online orders in up to 28 countries

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Possibility to choose a courier at the checkout

Before completing the order, the customer can choose who will make the delivery by specifying one of the courier companies the NB Partner has a contract with.

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Saving a list of addresses (e.g. At home, At grandma’s, etc.)

Add and save different addresses in the customer profile for individual orders.

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Possibility of choosing delivery to an address or to a courier’s office

The customer can choose where the order will be delivered by specifying an exact address or office of the courier company.

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Order status tracking

The platform makes it possible to track the status of orders in real time.

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Settings

Store management

Management of basic online store settings as well as cart settings, payments, shipping, invoicing, taxes, and fees, domains, emails, and more.

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File management

This setting allows you to manage files already uploaded to the store – photos or texts to specific products, including deleting old ones, and uploading new ones.

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Email notifications management

This functionality makes it possible to set which messages the customers of the online store receive, as well as stop or activate messages depending on the desired type of communication with them.

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Management of the administration panel of the store

With this functionality, the NB Partner has access to everything that happens in the online store: they can track customer orders, create bills of lading, process information, track sales reports, etc.

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Customer connection with the online store via chat

The chat feature enables the end customer to connect with a representative of the platform at any time and get real-time advice and assistance to resolve the issues they encounter.

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Order by phone

This functionality allows customers to quickly and easily place an order over the phone. This is a convenience for those of them who do not want to order through the store, and at the same time gives security to the seller who has a confirmed order.

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Auto-scaling of servers under load

This is one of the most important features of the platform, which significantly reduces hosting costs. It consists in the fact that when the traffic is low, few servers are used, and vice versa – increasing the servers when the traffic is high.

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Automated test order several times a day

Several times a day, the system makes an automated test order, which checks the proper functioning of the store, as well as the presence of checkout problems. This functionality gives peace of mind for the trouble-free operation of the online store.

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Order synchronization with ERP and warehouse software

This option enables the orders that come into the online store to be registered in the ERP system and in the warehouse software, as well as to be managed directly through them.

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Localization settings

Automatic settings that allow the store to load in the language that corresponds to the country where the end customer is located.

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States and regions

The NB user can specify where they want the online store to operate. By default, if no geozones are added, it is enabled for the entire world. If you wish to accept orders only from certain countries or cities, they must be selected and added from this module.

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Delivery zones

Option to easily set specific geographic areas where deliveries are made and set different delivery prices for individual areas.

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Automatic GEO IP detection

With this functionality, the system automatically recognizes which country or city the customers of the online store are from using their IP address and directs them to the corresponding delivery area.

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Binding a payment method to a delivery zone

The setting to bind a payment method to a delivery zone allows to set a payment method for the corresponding delivery zone. This enables customers from different geographical areas to shop with their most familiar and convenient payment methods.

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Archive with changes to information pages

The system can save all changes made to the information pages of the site. This functionality allows to trace back in time all corrections made, as well as the information provided to customers.

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Sent emails archive

Maintaining an archive of outgoing mail provides the NB User with access to all emails that they have sent to their customers, as well as the ability to use the information contained in them for the purposes of their future communication with them.

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Functionalities of the NEXT BASKET ERP system for physical stores

Cash Register

Servicing of cash operations in the store.

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Receiving goods

Receiving from a supplier, from another warehouse, or from a production base; Creation of a delivery document and generation by the system of a warehouse receipt; Possibility to specify additional properties of the goods, if necessary: batch, expiration date, serial number, etc.

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Labels creating

A module for creating and printing labels with selected product information.

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Store and warehouse revision

The revision provides the ability to set the initial state of the store, warehouse or site, to apply the necessary corrections to the actual quantity of goods or inventory, including preparing a report of all shortages and/or surpluses.

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Store and warehouse inventory

The inventory is a record of all existing stocks in order to establish and document the actual condition of the products. This module makes it possible to determine the assets and liabilities of the store for a certain period.

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Storage program

Warehouse program for accounting, management and control of warehouses and stores.

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Sale

An integrated POS module with the ability to add customers, maintain a customer base, make sales, issue warranty cards, invoices, protocols and other documents, determine a trade discount for a given customer group, monitor sales, etc.

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Cancellation

Automated cancellation (reversal) operation in case of complaint, return of goods, operator error, after the client’s account is closed, backup up by issuing a document;

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Sale from a kiosk

A kiosk is a terminal equipped with a computer that allows online orders to be placed from the physical store.

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Reports and references

In the system, there are ready-made references and reports, displaying data on the status and turnover of accounts, registers, and analytical properties defining the objects of reporting.

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Reassessment

Reducing the prices of products in the store.

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Collection of products from online orders

A module that receives the requests from the online store, distributed by each order.

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Returning an order

A function to register returned orders and issue a document for this, as well as perform a product replacement.

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Refund

An operation in which money is refunded to an end customer who returned a product to the physical store.

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Printing bills of lading for couriers

A module related to courier companies that allows the generation and printing of bills of lading.

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Batch and expiration date

Control and reporting on the movement of goods by batch and expiration date.

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Warranty Service

The ability to issue and enter warranties and warranty periods, as well as servicing of warranty goods.

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References and reports

Sales report

Sales report for a certain period by country/category/product/consumer/etc.

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Number of registered users

A report on the number of users who have registered in the store for a certain period.

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Report by customers/customer groups

Sales report by customer/customer group.

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Report by payment method

Cash on delivery/card/bank/payment system/deferred payment report.

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Number of products sold (A-B-C-D analysis)

Sales Frequency Analysis: A – most frequently sold products, D – least frequently sold products.

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Call center report

A report on the number of customer calls per day, type of complaints, number of telephone sales, etc.

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Incomplete checkout report

A report on the number of abandoned carts for a certain period.

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Report on rejected orders

A report on the number of uncompleted orders for a certain period, as well as on the stage of interruption of the order.

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Report on orders returned to the warehouse

A report for returned orders in the warehouse for a certain period, as well as for the reason for return.

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Expenses report

A report on the costs of the online store for a certain period by cost groups or in detail.

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Income report

A report on the income of the online store for a certain period by revenue groups or in detail.

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Report on the number of products sold and orders placed for a certain period

Reports on sales by product category and online orders made by city, country, gender, language, etc.

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Report on the number of products sold without discount from a certain brand

A report on the number of products from one shipment that were sold before a price reduction was announced.

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Report by stores

Reports for each online store or physical store separately.

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Gross margin report by category

Shows what the percentage margin is for each product category or subcategory.

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Stock report

An inventory report for site/company at item, subcategory, category level.

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Stock report by supplier

An inventory report for each supplier separately.

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Sales over a certain period by quantity and delivery prices

A sales report showing the gross margin.

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Sales versus stock report

Shows what percentage of products in a category or lot have been sold and what percentage are available in stock.

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Report on the number of products sold by sales and delivery prices

A summary report for all sales in different sections: for a certain period, market, supplier, currency, site.

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Report on the number of orders for a specific period in a specific country/channel

A segmented report on the number of orders per day/month/year by country/channel.

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Report on the relationship with the courier companies with an emphasis on the amounts owed and the obligations to return orders

A detailed report on unclaimed, undelivered, or unpaid shipments (amount and percentage share of all shipments), obligations of the courier to the online store and of the store to the courier, etc.

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Courier cost report

Presentation of the average cost per courier for a certain period by countries/cities/sites. The reference makes it possible to make a comparison between different courier companies.

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Analysis of returning customers

Report on shopping frequency by number of returns, by average frequency of purchases, etc.

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Analysis of registered/unregistered customers

Shows the dynamics of registration of end customers in the online store for a certain period.

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Report on the number of sales

A more detailed report on sales (number and share in %) with a breakdown by suppliers, categories, subcategories, items, by period, by site, etc.

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Average Transaction Value (ATV) report

A more detailed report on sales by various criteria – for a period, for a site, etc.

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Report on the number of items in one order

A more detailed report on sales by various criteria – for a period, for a site, etc.

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Sales revenue report

A more detailed report on sales – for a period, for a site, etc.

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Report on the movement of goods between different sites

A more detailed report on sales by various criteria – period, site, product type, supplier, etc.

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Report on the returned orders

A report on the online orders returned to the warehouse (number and share in %) over a certain period with a breakdown by courier and by country according to three indicators: replacement, return, and unclaimed.

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Analysis of payments over a certain period at a given site

Detailed information on payment methods – share of payments in cash (at a physical store), by card (all types of sites), by bank transfer (only online channel, B2B and B2C), by cash on delivery, by postal money transfer (only online channel, B2B and B2C).

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Dropshipping sales report

A report on the sales made through the dropshipping channel.

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Report on the bestselling products

A detailed report on sales by various criteria – volume, value, margin, etc.

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Report on the inventory over a specific period

A report on the duration of a given product’s stay in the warehouse: up to 30 days; 30 – 60 days; 60 – 90 days; 90 – 120 days; over 120 days

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Product level rotation over a specific period

A report on the movement of a product – how often it gets sold

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Margin and markup report

A detailed report on the average values of margins and markups over a certain period, broken down by channels, categories, subcategories, suppliers, etc.

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Report on the number of purchases with discount vouchers

Report on the number of used discount vouchers over a certain period

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